Marketing automation for social service organisations

It's software that does the repeating work of communicating about a social service: planning topics, writing blog and social posts that explain your services, making pictures and publishing them on schedule.

With cmo.so, Maggie does all of it from your organisation's website, and nothing goes out until a person on your team approves it.

Social service organisations reach more people online by being easy to find at the moment someone looks for help: clear pages on who you support and how to refer, an active Google Business profile, and regular posts that referrers and families see.

Maggie writes those posts every week from your brand profile, and Search Console in cmo.so shows which help pages bring people to your site.

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most single services, and Pro at £45 a month suits an organisation posting on several channels.

Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.

Most start with their own website for clear help pages, Google Business for people searching for support nearby, and LinkedIn for commissioners, funders, GPs and partner agencies.

Facebook is in beta and often suits local families, carers and volunteers. Each channel has its own posting times and queue, and one idea can become a post for every channel.

It is safe when a person on your team reviews every post before it goes out, which is how cmo.so works by default. You can also turn on Content Policy Guard with your own house rules, and a post that may break them is held as a draft with a suggested rewrite.

Content Policy Guard gives AI suggestions, not legal or compliance advice. A qualified person should still review each post, and your organisation stays responsible for what it publishes.

You don't need to share any. Maggie works from your public website and the brand profile you check, and cmo.so does not connect to case management or client record systems.

cmo.so never sells or rents your data, and Search Console data is never used for advertising or to train AI models.

You can share impact through what you do rather than who you do it with: the groups you run, the questions people often bring, what a first visit looks like and the difference a service makes in general terms.

You can tell Maggie, your AI CMO, which kinds of stories are off limits and she writes within them. You can also add that rule to Content Policy Guard so a post that crosses it is held back.

It can help volunteers find you and understand the role. Maggie writes posts about what volunteering with you involves, the training you give and the difference it makes, for Facebook, LinkedIn and your website.

Applications still come to you through your own form, phone or email.

They help funders and commissioners see an active, well-run service. Regular posts on your website and LinkedIn about your services, partnerships and events give them something current to look at.

cmo.so doesn't write bids or promise funding outcomes; it keeps your public communications steady while your team does the work.

They can, as long as you add the dates to your brand profile or tell Maggie about them in advance. Posts for awareness weeks, new groups and holiday opening times are written ahead and queued.

You can pause a channel at any time, for example if a session is cancelled or a difficult event affects your community.

Yes. If each service has its own website, add them all to one account and each gets its own brand profile, channels, schedule and approvals.

If they share one website, Maggie can plan posts for each service from the same brand profile.

Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.

So a service manager can approve posts about their groups while the communications lead looks after the whole schedule.