Marketing automation for home care and elder care providers
Families usually start looking for care in a hurry, after a fall or a hospital stay, and they want someone they can trust nearby. Maggie, your AI CMO, writes calm, clear guides for them and recruitment posts for carers every week, and your team approves every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why home care and elder care providers struggle to keep their marketing going
Your managers are covering rotas, assessing new clients and stepping in for calls when a carer is off sick. Marketing comes after all of that.
Families search at the hardest moment
A daughter two hundred miles away searches “home care near Mum” the night her mother is discharged from hospital. If your website and Google Business profile don't answer her questions, she calls the provider whose do.
You need carers as much as clients
New packages of care need carers to cover them, and good carers have plenty of choice. Recruitment posts go up when there's a gap and stop when the rota is full, so the next gap starts from nothing.
Trust is hard to show on a website
Your carers stay for years, your managers know every client by name and families send thank-you cards. None of that shows on a website that hasn't changed since it was built.
Words matter more here
Posts about dementia, end-of-life care or paying for care have to be accurate, kind and never alarming. Writing them carefully takes time that care managers rarely have.
Winter is coming, and your guides for worried families are already written.
It's Monday in October. Enquiries always rise as winter starts, you have two new rounds in the villages to the north that still need carers, and the last post on your website was about a summer garden party.
You paste your agency's website into cmo.so. Maggie reads it and writes your brand profile: home care visits, live-in care and dementia support, the towns and villages you cover, the families who arrange care for a parent, your carers' training and the gentle, practical way you speak to people. You correct one thing: you no longer offer overnight sitting. You switch on Content Policy Guard with medical rules and add your own: never name a client or share their health details.
By Tuesday the drafts are waiting, each with a picture in your agency's look: a blog post on signs an older parent may need help at home, a Google Business post about your care assessments with a button to call, a Facebook post recruiting carers for the new rounds, and a LinkedIn post for hospital discharge teams and social workers about how quickly you can start a package. Content Policy Guard has held one line that implied your carers give medical treatment and suggested a clearer rewrite. Your registered manager checks the guide, and you approve the rest from your phone.
The posts go out at the times you set for each channel and each comes back with its link. While your team is out on visits, Maggie is already planning posts on keeping warm and well in winter, and Search Console in cmo.so shows which guides families are finding.
A marketing assistant who writes with care
Each of those problems has an answer, and your team still decides what goes out under your name.
Clear guides for worried families
Posts on choosing home care, what happens at a first assessment, live-in care compared with visits, dementia support and respite, written for Google and for AI answers. Published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.
Blog on autopilotFound by families nearby
Regular Google Business posts keep your agency visible when someone searches for home care in your area, with buttons to call or contact you and events such as a carers' open day.
Google BusinessRecruitment that never stops
Posts about working as a carer with you, training, the rounds you're hiring for and what your carers say about the job, on Facebook (in beta) and LinkedIn, so applicants keep coming before the rota has gaps.
Carer recruitmentChecked against medical rules
Turn on Content Policy Guard with medical rules or your own. A post that may break them is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice, so keep a person reviewing posts.
Content Policy GuardYour agency's warmth, in words
Enter your website and Maggie builds your brand profile: your services, the area you cover, the families you help, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profileYour registered manager signs off
By default nothing goes out until it's approved. Add colleagues in Me → Team with presets such as editor or manager, so the right person checks care content before it is published.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your agency's website to reviewed posts in four steps
Enter your website
Maggie reads it and drafts your agency's brand profile in minutes.
Set your rules
Correct your services and area, then switch on Content Policy Guard with medical rules or your own.
Review every draft
Guides, recruitment and local posts arrive with pictures. Approve, edit or skip each one.
Publish what you approved
Approved posts go out on your schedule and each one comes back with its link.
Why not just…
The usual ways care providers try to reach families and carers, and where each one runs out.
…rely on care directories and referrals?
Directories and referrals bring enquiries, but they list you next to every provider in the area. Your own website and Google Business profile are where a family decides whether to call you.
…ask a care coordinator to post when it's quiet?
It is never quiet for long in care. Posts go up in a burst and stop when a carer calls in sick. Maggie keeps a steady schedule and your coordinator just reviews.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, and you still have to check every word about care. Maggie drafts every week from £15 a month and holds a risky line for review.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your services, your area or your rules. Maggie remembers your care services and your area, and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for home care and elder care providers: your questions
Still unsure?
What is marketing automation for home care and elder care providers?
It's software that does the repeating work of marketing a home care agency, live-in care service or care home: planning topics, writing guides for families and recruitment posts for carers, making pictures and publishing on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until someone on your team approves it.
How do home care and elder care providers get more clients online?
Home care and elder care providers get more clients online by answering the questions families ask when they first need care, clearly and kindly, on their own website and an active Google Business profile, and by being known to the local professionals who refer.
Maggie writes those posts every week for your area and services, and Search Console in cmo.so shows which guides bring families to your site.
How much does marketing automation cost for a care provider?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a provider posting guides, recruitment and local posts on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should care providers start with?
Most care providers start with Google Business, because families search for care nearby, plus their own blog for guides on choosing and arranging care.
Facebook is in beta and suits reaching adult children and recruiting carers locally, and LinkedIn reaches hospital discharge teams, social workers and other professionals. Each channel has its own posting times and queue.
Is it safe to use AI to write about care?
It is safe when a person reviews every post before it is published. cmo.so keeps approvals on by default, and Content Policy Guard can check posts against medical rules or your own, holding a post that may break them as a draft with a suggested rewrite.
These are AI suggestions, not legal or compliance advice. A qualified person, such as your registered manager, should still review posts, and your organisation stays responsible for what it publishes.
Can it help us recruit carers?
It can keep recruitment posts going all year. Maggie writes about what it's like to work for you, your training and support, and the areas you're hiring in, for Facebook, LinkedIn and your website.
Applications still come to you through your own careers page or phone number; cmo.so doesn't take applications.
Will it ever mention our clients?
Only if you choose to, and we suggest a house rule against it. Add a rule to your brand profile such as “never name a client or describe their health”, and Content Policy Guard checks posts against it.
If a family is happy to share a thank-you, you can add it yourself with their permission before approving the post.
Does it connect to our care planning or rota software?
No, cmo.so doesn't connect to care planning, rota or client record systems. Maggie works from your public website, your brand profile and what you tell her.
Your clients' records stay where they are, and cmo.so never sees them.
Can it write about dementia and end-of-life care sensitively?
It can, in the tone you set. Tell Maggie how you want to talk about these subjects and she writes in a calm, respectful voice, such as a guide to what dementia support at home can include.
Your manager should review these posts before approval, and Maggie learns from their edits so the tone gets closer to yours each time.
Can it mention our inspection rating?
It can mention a rating you have, if it's on your website or you add it to your brand profile, and you review every post that does.
Keep it accurate and current: if your rating changes, update the profile so new posts use the right one.
We run several branches. Can cmo.so handle that?
It can. If each branch has its own website, add them all to one account and each gets its own brand profile, channels, schedule and approvals.
If you share one website, Maggie can write posts for each branch's area from the same brand profile, with its own recruitment and local news.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Be the provider families find when they need help
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until your team approves it.
- Free plan, no card needed
- You approve every post
- Cancel any time