Marketing automation for mental health practices

It's software that handles the repeating work of marketing a therapy or counselling practice: planning topics, writing blog and social posts, making pictures and publishing them on schedule.

With cmo.so, Maggie does this from your practice's website and brand profile, and nothing goes out until you approve it.

Mental health practices get more clients online by being easy to find and easy to trust: an active Google Business profile, clear pages that explain how therapy with them works, and regular posts that answer the questions people search before they get in touch.

Maggie writes those posts every week in your voice, and Search Console in cmo.so shows which ones bring people to your website, so the next topics follow what people are actually reading.

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most solo practitioners, and Pro at £45 a month suits a group practice posting on several channels.

Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time, and published posts stay up.

Most practices start with their own blog and Google Business, because that's where people searching for a therapist nearby or a specific kind of support decide whom to contact.

LinkedIn suits practices that work with employers, GPs or schools. Facebook and Instagram are in beta and suit gentle everyday posts for the public. Each channel has its own posting times and queue.

It can be, as long as a qualified person reviews every post before it is published. cmo.so keeps approvals on by default, and Content Policy Guard can hold a post that may break medical rules or your own house rules as a draft with a suggested rewrite.

Content Policy Guard gives AI suggestions, not legal or compliance advice. It does not make a post meet your professional body's standards on its own, and your practice stays responsible for what it publishes.

No, cmo.so never connects to client records, notes or practice management systems. Maggie works only from your public website and the brand profile you check.

cmo.so never sells or rents your data, and Search Console data is never used for advertising or to train AI models.

Only if you write them in yourself, and most practices choose never to. You can add a house rule such as “never describe a client, even anonymously”, and Content Policy Guard holds any post that may break it.

Instead of case stories, Maggie writes about common experiences in general terms, such as what panic attacks can feel like or how couples therapy usually starts.

You decide whether those topics are covered at all, and many practices leave them to specialist services. If you do want posts on them, tell Maggie in your brand profile and she will write carefully and point readers to urgent help where it belongs.

Every such post waits for your approval, and you can edit or skip it. A qualified person at your practice should always read it before it goes out.

Topics come from your services and the questions people search: what to expect in a first session, how to tell if therapy is working, online versus in-person counselling, therapy for stress at work, and how to choose a therapist.

She also plans around dates such as Mental Health Awareness Week and World Mental Health Day, so seasonal posts are written and approved well ahead.

It can. One website gets one brand profile covering every therapist and approach, and Maggie can write posts about each person's specialisms from it.

If each therapist has a separate website, add them all to one account, each with its own brand profile, channels, schedule and approvals.

It doesn't, and it never connects to booking systems. Maggie writes and publishes posts that send people to your contact or booking page.

Google Business posts can carry a button such as Book that links to the page you choose, so enquiries still come straight to you.

A practice manager can review posts in Me → Team using presets such as editor or manager, but a qualified clinician should still read anything about symptoms or treatment.

You can set approvals per channel, so the manager handles Google Business updates while a clinician approves the blog.