Photo objects on white: an instant camera, square photos and a phone with a picture grid
Social channelBeta

Connect Instagram to cmo.so

Maggie makes every Instagram post with its picture or carousel in your look, writes the caption and posts it at your time. Preview your grid before anything goes out.

Free to start · No credit card · You approve every post

How it connects

Through your Facebook Page

Instagram connects through the Facebook Page it's linked to, so you sign in with Facebook.

Step by step

Connect Instagram

  1. Switch to a professional account

    In the Instagram app: Settings → Account type and tools → Switch to professional account, and choose Business or Creator.

    Switch to a professional account
  2. Link it to your Facebook Page

    On Facebook, open your Page → Settings → Linked accounts → Instagram → Connect account.

    Link it to your Facebook Page
  3. Join the beta (once)

    Instagram is in beta. If you aren't a tester yet, tapping it opens Join the beta: tick Instagram, tap Ask to join, and we'll add you and email you.

    The Join the beta sheet for Instagram
  4. Connect and tick Instagram

    In Social, tap Connect Instagram. Sign in with Facebook and tick the Instagram account when asked. Several accounts? Choose under Which Instagram account?.

    Tip Didn't find an account? The app opens Link your Instagram with these three steps and a Try again button.

    The Channels sheet with Instagram highlighted
  5. Preview your grid, then approve

    Instagram → Upcoming shows how your profile grid will look with the next posts. Approve them in Review.

    Preview your grid, then approve
Before you start

What you need

  • A Business or Creator accountPersonal Instagram accounts can't be posted to by apps.
  • Linked to a Facebook PageInstagram connects through it.
  • A place in the betaAsk to join in the app with your Instagram username.
  • Your website added to cmo.soSo posts match your brand.

Used by 600+ users and trusted by teams at

  • aeglesriphal.com
  • moonlakespa.com
  • shop.theteagroup.com
  • clo100.com
  • logtrics.io
  • mymorez.com
  • nextidal.com
  • otisapp.com
  • storaitelling.com
  • theheatpumps.co.uk
  • web-translations.com
  • exposeai.tech
  • orielipo.com
  • whitelabelcrowd.fund
  • elliptic.co
  • med.moonlakespa.com
  • netdex.co.il
  • orawellness.uk
  • reenest.com
  • syngage.ai
  • thepenthouseliving.com
  • zengolf.studio
  • imaintain.uk
  • rebuildingsociety.com
  • aurasocial.world
  • goaimex.com
  • moneyparents.com
  • newgenrenewables.uk
  • osmosisai.co
  • saunders.ac
  • teeza.app
  • thursdayclub.com
Once it's connected

An Instagram that looks like you

Always with a picture

Every post gets its picture made in your look, 4:5, automatically.

Carousels

Up to 10 pictures in one post.

Reels from your videos

Add a short video and it goes out as a Reel.

Captions that fit

Up to 2,200 characters, usually about 400, with 3 to 5 hashtags.

Grid preview

See the next nine tiles before they go out.

How it's doing

Views, reach, saves, shares, likes and comments for each post.

Inside the app

Your marketing team, in your pocket

Real screens from the cmo.so app on iPhone.

The cmo.so app home screen: monthly posts, website health scores and an AI visibility chartAsk Maggie: a chat where Maggie reviews 30 days of SEO and AI visibilityConnect your social accounts: LinkedIn, Google Business, Facebook, Instagram, YouTube and TikTokMaggie prepared your plan: look, voice, writing style and posting frequencyWrite a post once for LinkedIn, Google Business, Facebook and Instagram
A phone showing a grid of square posts beside an instant camera and photos
Day to day

A week with Maggie on Instagram

On Monday you open Upcoming and see your grid with three new tiles. One picture isn't right, so you tap Change it (free) and get another.

Tuesday to Thursday at 11, one post goes out each day. Posted shows how each one did.

Good to know

Things to know about Instagram

A picture is required

Instagram won't take a post without one; Maggie makes it, or you add your own.

No links in captions

Instagram doesn't make caption links clickable, so Maggie leaves them out.

Delete in Instagram

Maggie can't delete or republish on Instagram; do that in the Instagram app.

Beta: testers only

Until Meta approves our app, only testers we add can connect.

At a glance

Instagram and cmo.so

Status
Beta
How it connects
Through the linked Facebook Page (Facebook sign-in)
Needs
A Business or Creator account linked to a Page
Post types
One picture, a carousel of up to 10, or a Reel
Captions
Up to 2,200 characters; 3 to 5 hashtags
Default times
Tuesday, Wednesday and Thursday at 11:00
Pricing

Cut the £5,900/mo marketing bill to £15/mo

Everything a marketing team does, done by Maggie.

What needs doingWithout cmo.soWith cmo.so
Full-time marketing hire£3,000/moIncluded
SEO and AI search (GEO) agency£1,000/moIncluded
Content writer, AI-assisted£500/moIncluded
Social media manager, freelance£800/moIncluded
Designed pictures for every post£300/moIncluded
SEO and GEO softwareRank tracking, site audits, AI visibility£250/moIncluded
AI writing and image tools£50/moIncluded
Working hoursOffice hours24/7
Total per month£5,900+From £15/mo

Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.

Founding member pricingLock in these prices for good.For the first 500 members, until 1 January 2027.
74days left
FreeTry it out
£0forever
No card needed
  • 5 social posts, 30 once verified
  • 15 Maggie messages a day
  • Upgrade any time
Start free
AirGetting started
£15/mo
Lowest paid plan
  • 2 posts a day
  • 60 Maggie messages a day
  • All channels
Choose Air
MaxSeveral channels
£45/mo
£75Save 40%
  • 24 posts a day
  • 300 Maggie messages a day
  • All channels
Choose Max
UltraBusy teams
£65/mo
£115Save 43%
  • 48 posts a day
  • 600 Maggie messages a day
  • All channels
Choose Ultra
EliteAgencies, many brands
£105/mo
£195Save 46%
  • 96 posts a day
  • 1,000 Maggie messages a day
  • All channels
Choose Elite

Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.

Questions

Instagram automation: your questions

Still unsure?

Why does Instagram need my Facebook Page?

Instagram only lets apps post to professional accounts (Business or Creator) linked to a Facebook Page, so you connect through Facebook sign-in.

Before connecting, switch to a professional account in the Instagram app under Settings → Account type and tools, then link it on Facebook under your Page → Settings → Linked accounts. When Facebook asks during sign-in, tick the Instagram account. If the app can't find an account, it opens Link your Instagram with those steps and a Try again button. If you have several, choose one under Which Instagram account?.

Can I use my own photos?

Yes. Add up to five photos and Maggie writes posts around them, or turns them into a carousel.

Your own photos suit products, your team or your premises. Maggie still writes the caption, up to 2,200 characters and usually about 400, with 3 to 5 hashtags. A carousel can hold up to 10 pictures in one post. Instagram won't take a post without a picture, so when you don't add one, Maggie makes it in your look in 4:5. Open Upcoming to see how the next tiles will sit on your grid before you approve.

Can I see how posts do?

Posted shows a How it's doing card for each post: views, reach, saves, shares, likes and comments, refreshed every 15 minutes.

Use it to see which posts your followers save and share, then tell Maggie what worked. If carousels get more saves than single pictures, for example, ask for more of them. Maggie remembers what you change and turn down for each channel, so the drafts move closer to what you want.

Why can't Maggie delete a post?

Instagram doesn't let apps delete or republish posts; do that in the Instagram app.

So check each post before it goes out. Upcoming shows your grid with the next tiles, and if a picture isn't right, Change it gives you another for free. If you need to remove a post once it's live, open it in the Instagram app and delete it there.

Will Instagram posts sound like us?

Maggie writes from your brand profile and the voice she learns from you: the words you use, how formal you are and what you never say. Tell her a rule once, such as no emojis, and Maggie Memory keeps it for this channel.

Every post can be changed before it goes out with Ask Maggie to change it, and you can retrain the voice from posts you like.

Who makes the pictures for Instagram posts?

Maggie does, in your picture look: up to three styles and five text styles you choose under Your picture look, with a title and line on each picture. You can ask for a set of 4 or change a picture for free.

Prefer your own photos? Add up to five and Maggie writes posts around them. A picture that might show something invented is held for your OK even when posts go out on their own.

When do Instagram posts go out, and can I change it?

Each channel has posting times. One post goes out at each time on each channel: your own posts first, then your campaigns'. Change the days and times in the Instagram settings, or pause just this channel.

If a time passes while posting is paused, that slot is skipped rather than doubled up later, so your audience never gets a burst of posts at once.

Can I check every Instagram post before it goes out?

Yes, and that's how it starts. New posts wait in the app (Posts → Ready for articles, Social → Review for social posts) until you approve them. You can edit any post, ask Maggie to change it in your own words, or delete it.

When you trust the results, switch the channel to go out on its own; the content guard keeps checking each post first and holds anything it isn't sure about. You can switch back, or pause, at any time.

How many social channels can I connect alongside Instagram?

The free plan and verified websites without a plan can use two social channels; paid plans more. Each channel has its own posting times and its own queue, so one never crowds out another.

One idea can become a post for every channel you pick, each written in that channel's style, with one AI generation per channel.

What if Instagram disconnects?

Platforms sign apps out from time to time. When that happens, the Social tab shows a Reconnect button and a note explaining what happened, and the Instagram account sheet shows when the platform will next ask you to sign in.

Posts waiting to go out stay in the queue until you reconnect. From the account sheet you can also change the page, profile or channel, or disconnect for good.

What does the content guard check before a Instagram post goes out?

When it's on, the content guard reads each post before it goes out and checks it against your industry's rules (financial, medical, insurance, legal or education) and any rule you write yourself, such as never naming a competitor.

A post that may break a rule is held, as a draft on your website or in Review for social, with the reason and a suggested rewrite, even if posts normally go out on their own. You can see what it held and why in Publishing settings.

How soon will Instagram bring results?

Your brand profile and the first drafts are ready within minutes of entering your website, and the first posts can go out the same day once you approve them.

Search traffic builds over weeks to months as Google and AI assistants find and trust your pages; social reach grows with regular posting. Connect Search Console to see which posts bring clicks, and Maggie uses it to choose what to improve.

Ready when you are

Fill your grid without the effort

Enter your website. Maggie prepares your look and first posts in minutes.

  • Free plan, no card needed
  • You approve every post
  • Cancel any time

Start with your website

Free to start. No card needed.

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