
Connect Instagram to cmo.so
Maggie makes every Instagram post with its picture or carousel in your look, writes the caption and posts it at your time. Preview your grid before anything goes out.
Free to start · No credit card · You approve every post
Through your Facebook Page
Instagram connects through the Facebook Page it's linked to, so you sign in with Facebook.
Connect Instagram
Switch to a professional account
In the Instagram app: Settings → Account type and tools → Switch to professional account, and choose Business or Creator.

Link it to your Facebook Page
On Facebook, open your Page → Settings → Linked accounts → Instagram → Connect account.

Join the beta (once)
Instagram is in beta. If you aren't a tester yet, tapping it opens Join the beta: tick Instagram, tap Ask to join, and we'll add you and email you.

Connect and tick Instagram
In Social, tap Connect Instagram. Sign in with Facebook and tick the Instagram account when asked. Several accounts? Choose under Which Instagram account?.
Tip Didn't find an account? The app opens Link your Instagram with these three steps and a Try again button.

Preview your grid, then approve
Instagram → Upcoming shows how your profile grid will look with the next posts. Approve them in Review.

What you need
- A Business or Creator accountPersonal Instagram accounts can't be posted to by apps.
- Linked to a Facebook PageInstagram connects through it.
- A place in the betaAsk to join in the app with your Instagram username.
- Your website added to cmo.soSo posts match your brand.
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
An Instagram that looks like you
Always with a picture
Every post gets its picture made in your look, 4:5, automatically.
Carousels
Up to 10 pictures in one post.
Reels from your videos
Add a short video and it goes out as a Reel.
Captions that fit
Up to 2,200 characters, usually about 400, with 3 to 5 hashtags.
Grid preview
See the next nine tiles before they go out.
How it's doing
Views, reach, saves, shares, likes and comments for each post.
Your marketing team, in your pocket
Real screens from the cmo.so app on iPhone.






A week with Maggie on Instagram
On Monday you open Upcoming and see your grid with three new tiles. One picture isn't right, so you tap Change it (free) and get another.
Tuesday to Thursday at 11, one post goes out each day. Posted shows how each one did.
Things to know about Instagram
A picture is required
Instagram won't take a post without one; Maggie makes it, or you add your own.
No links in captions
Instagram doesn't make caption links clickable, so Maggie leaves them out.
Delete in Instagram
Maggie can't delete or republish on Instagram; do that in the Instagram app.
Beta: testers only
Until Meta approves our app, only testers we add can connect.
Instagram and cmo.so
- Status
- Beta
- How it connects
- Through the linked Facebook Page (Facebook sign-in)
- Needs
- A Business or Creator account linked to a Page
- Post types
- One picture, a carousel of up to 10, or a Reel
- Captions
- Up to 2,200 characters; 3 to 5 hashtags
- Default times
- Tuesday, Wednesday and Thursday at 11:00
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Instagram automation: your questions
Still unsure?
Why does Instagram need my Facebook Page?
Instagram only lets apps post to professional accounts (Business or Creator) linked to a Facebook Page, so you connect through Facebook sign-in.
Before connecting, switch to a professional account in the Instagram app under Settings → Account type and tools, then link it on Facebook under your Page → Settings → Linked accounts. When Facebook asks during sign-in, tick the Instagram account. If the app can't find an account, it opens Link your Instagram with those steps and a Try again button. If you have several, choose one under Which Instagram account?.
Can I use my own photos?
Yes. Add up to five photos and Maggie writes posts around them, or turns them into a carousel.
Your own photos suit products, your team or your premises. Maggie still writes the caption, up to 2,200 characters and usually about 400, with 3 to 5 hashtags. A carousel can hold up to 10 pictures in one post. Instagram won't take a post without a picture, so when you don't add one, Maggie makes it in your look in 4:5. Open Upcoming to see how the next tiles will sit on your grid before you approve.
Can I see how posts do?
Posted shows a How it's doing card for each post: views, reach, saves, shares, likes and comments, refreshed every 15 minutes.
Use it to see which posts your followers save and share, then tell Maggie what worked. If carousels get more saves than single pictures, for example, ask for more of them. Maggie remembers what you change and turn down for each channel, so the drafts move closer to what you want.
Why can't Maggie delete a post?
Instagram doesn't let apps delete or republish posts; do that in the Instagram app.
So check each post before it goes out. Upcoming shows your grid with the next tiles, and if a picture isn't right, Change it gives you another for free. If you need to remove a post once it's live, open it in the Instagram app and delete it there.
Will Instagram posts sound like us?
Maggie writes from your brand profile and the voice she learns from you: the words you use, how formal you are and what you never say. Tell her a rule once, such as no emojis, and Maggie Memory keeps it for this channel.
Every post can be changed before it goes out with Ask Maggie to change it, and you can retrain the voice from posts you like.
Who makes the pictures for Instagram posts?
Maggie does, in your picture look: up to three styles and five text styles you choose under Your picture look, with a title and line on each picture. You can ask for a set of 4 or change a picture for free.
Prefer your own photos? Add up to five and Maggie writes posts around them. A picture that might show something invented is held for your OK even when posts go out on their own.
When do Instagram posts go out, and can I change it?
Each channel has posting times. One post goes out at each time on each channel: your own posts first, then your campaigns'. Change the days and times in the Instagram settings, or pause just this channel.
If a time passes while posting is paused, that slot is skipped rather than doubled up later, so your audience never gets a burst of posts at once.
Can I check every Instagram post before it goes out?
Yes, and that's how it starts. New posts wait in the app (Posts → Ready for articles, Social → Review for social posts) until you approve them. You can edit any post, ask Maggie to change it in your own words, or delete it.
When you trust the results, switch the channel to go out on its own; the content guard keeps checking each post first and holds anything it isn't sure about. You can switch back, or pause, at any time.
How many social channels can I connect alongside Instagram?
The free plan and verified websites without a plan can use two social channels; paid plans more. Each channel has its own posting times and its own queue, so one never crowds out another.
One idea can become a post for every channel you pick, each written in that channel's style, with one AI generation per channel.
What if Instagram disconnects?
Platforms sign apps out from time to time. When that happens, the Social tab shows a Reconnect button and a note explaining what happened, and the Instagram account sheet shows when the platform will next ask you to sign in.
Posts waiting to go out stay in the queue until you reconnect. From the account sheet you can also change the page, profile or channel, or disconnect for good.
What does the content guard check before a Instagram post goes out?
When it's on, the content guard reads each post before it goes out and checks it against your industry's rules (financial, medical, insurance, legal or education) and any rule you write yourself, such as never naming a competitor.
A post that may break a rule is held, as a draft on your website or in Review for social, with the reason and a suggested rewrite, even if posts normally go out on their own. You can see what it held and why in Publishing settings.
How soon will Instagram bring results?
Your brand profile and the first drafts are ready within minutes of entering your website, and the first posts can go out the same day once you approve them.
Search traffic builds over weeks to months as Google and AI assistants find and trust your pages; social reach grows with regular posting. Connect Search Console to see which posts bring clicks, and Maggie uses it to choose what to improve.
Fill your grid without the effort
Enter your website. Maggie prepares your look and first posts in minutes.
- Free plan, no card needed
- You approve every post
- Cancel any time



