Local business objects on white: a small shopfront, a map pin, review cards with stars and a phone
Social channel

Connect Google Business to cmo.so

Keep your Google profile fresh where locals search and on Maps. Maggie writes updates, offers and events with a photo and a button such as Book or Call now, and shows how your profile is doing.

Free to start · No credit card · You approve every post

Step by step

Connect your Google Business Profile

  1. Open Social and tap Connect Google Business

    In the cmo.so app, go to the Social tab. With nothing connected, tap Connect Google Business on the Connect your social accounts card; otherwise tap the header to open Channels and choose Google Business.

    The Channels sheet in the cmo.so app with Google Business highlighted
  2. Sign in with the right Google account

    Choose the Google account that manages your Business Profile and allow cmo.so to manage it.

    Sign in with the right Google account
  3. Pick the profile

    If the account manages more than one profile, choose the one under Which Google profile?. Each shows its address and website.

    Pick the profile
  4. Choose a post type and button

    Each post is an Update, an Event (title, start and end) or an Offer (optional code and terms). Add a button: Learn more, Book, Order online, Buy, Sign up or Call now.

    Choose a post type and button
  5. Approve in Review

    New posts wait under Social → Review. Swipe right or tap Approve, change one with Ask Maggie to change it, or Approve all. Google then reviews each post before it shows, usually within minutes.

    Posts waiting in the Social Review tab for Google Business
  6. See how your profile does

    Under Google Business → Posted, the last 28 days: views, views on Search and on Maps, website clicks, calls and directions.

    See how your profile does
Before you start

What you need

  • A verified Business ProfileGoogle only lets verified profiles post.
  • The Google account that manages itOwner or manager.
  • Your website added to cmo.soPosts are written from your brand profile.

Used by 600+ users and trusted by teams at

  • aeglesriphal.com
  • moonlakespa.com
  • shop.theteagroup.com
  • clo100.com
  • logtrics.io
  • mymorez.com
  • nextidal.com
  • otisapp.com
  • storaitelling.com
  • theheatpumps.co.uk
  • web-translations.com
  • exposeai.tech
  • orielipo.com
  • whitelabelcrowd.fund
  • elliptic.co
  • med.moonlakespa.com
  • netdex.co.il
  • orawellness.uk
  • reenest.com
  • syngage.ai
  • thepenthouseliving.com
  • zengolf.studio
  • imaintain.uk
  • rebuildingsociety.com
  • aurasocial.world
  • goaimex.com
  • moneyparents.com
  • newgenrenewables.uk
  • osmosisai.co
  • saunders.ac
  • teeza.app
  • thursdayclub.com
Once it's connected

A Google profile that looks open for business

Short, local updates

Up to 1,500 characters, usually about 300, written for people nearby.

Offers and events

Codes, terms, dates and times, in Google's own post formats.

A button on every post

Book, Call now, Order online and more; the link lives on the button.

A photo with each post

In 4:3, made in your picture look or from your own photos.

Performance in one card

Views, calls, website clicks and directions for the last 28 days.

Checked twice

Your approval, then Google's own review before a post appears.

Inside the app

Your marketing team, in your pocket

Real screens from the cmo.so app on iPhone.

The cmo.so app home screen: monthly posts, website health scores and an AI visibility chartAsk Maggie: a chat where Maggie reviews 30 days of SEO and AI visibilityConnect your social accounts: LinkedIn, Google Business, Facebook, Instagram, YouTube and TikTokMaggie prepared your plan: look, voice, writing style and posting frequencyWrite a post once for LinkedIn, Google Business, Facebook and Instagram
A phone showing a local business post with a Book button on a café counter
Day to day

A week with Maggie on Google

Tuesday and Thursday at 10, a fresh post appears on your profile: this week's special with a Book button, then an event for Saturday.

You approved both on Monday in Review. On Friday you open Posted and see calls are up on last month.

Good to know

Things to watch on Google

Google reviews every post

Posts with phone numbers, emails, unverifiable prices or regulated products can be rejected; the app says why.

No video

Google Business posts can't carry a video.

No links in the text

Links, phone numbers and hashtags stay out of the text; use the button.

Offers aren't for everyone

Google doesn't allow offers for some businesses, such as finance, health, alcohol and hotels.

Numbers lag

Google's figures arrive two or three days late.

At a glance

Google Business and cmo.so

How it connects
Sign in with Google (manage your business profile)
Post types
Update, Event, Offer
Buttons
Learn more, Book, Order online, Buy, Sign up, Call now
Length
Up to 1,500 characters, about 300 usually
Pictures
One photo per post, 4:3
Default times
Tuesday and Thursday at 10:00
Performance
Views, Search, Maps, website clicks, calls, directions (28 days)
Pricing

Cut the £5,900/mo marketing bill to £15/mo

Everything a marketing team does, done by Maggie.

What needs doingWithout cmo.soWith cmo.so
Full-time marketing hire£3,000/moIncluded
SEO and AI search (GEO) agency£1,000/moIncluded
Content writer, AI-assisted£500/moIncluded
Social media manager, freelance£800/moIncluded
Designed pictures for every post£300/moIncluded
SEO and GEO softwareRank tracking, site audits, AI visibility£250/moIncluded
AI writing and image tools£50/moIncluded
Working hoursOffice hours24/7
Total per month£5,900+From £15/mo

Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.

Founding member pricingLock in these prices for good.For the first 500 members, until 1 January 2027.
74days left
FreeTry it out
£0forever
No card needed
  • 5 social posts, 30 once verified
  • 15 Maggie messages a day
  • Upgrade any time
Start free
AirGetting started
£15/mo
Lowest paid plan
  • 2 posts a day
  • 60 Maggie messages a day
  • All channels
Choose Air
MaxSeveral channels
£45/mo
£75Save 40%
  • 24 posts a day
  • 300 Maggie messages a day
  • All channels
Choose Max
UltraBusy teams
£65/mo
£115Save 43%
  • 48 posts a day
  • 600 Maggie messages a day
  • All channels
Choose Ultra
EliteAgencies, many brands
£105/mo
£195Save 46%
  • 96 posts a day
  • 1,000 Maggie messages a day
  • All channels
Choose Elite

Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.

Questions

Google Business posts: your questions

Still unsure?

Why was a post rejected?

Google reviews every post. It removes posts with phone numbers, email addresses, prices it can't check or text about regulated products. The app shows the reason; edit and try again.

Keep links, phone numbers and hashtags out of the text and put the action on the button instead, such as Call now or Book. Maggie writes posts that way, but an edit can bring one back in, so check before you approve. Google usually reviews a post within minutes.

If your business works in a regulated field, turn on the content guard. It checks each post against your industry's rules before it goes out and holds anything doubtful with a suggested rewrite. It's an extra check, not legal advice.

Can I post offers and events?

Yes. Choose Offer (with an optional code and terms) or Event (title, start and end, optional times) as the post type. Google doesn't allow offers for some businesses, such as finance, health, alcohol and hotels.

Add a button that fits the post, such as Book, Order online or Sign up; the link lives on the button. A café, for example, could post Saturday's tasting as an Event with a Book button, then this week's special as an Offer with a code.

Posts go out on Tuesday and Thursday at 10:00 by default, so allow for that when you set an event's dates, or change the posting times in the channel's settings. Each post carries one 4:3 photo, made in your picture look or from your own photos.

Can I post to several locations?

Each website connects one profile. If one Google account manages several, pick the right one under Which Google profile?.

The list under Which Google profile? shows each profile's address and website, so you can tell branches apart. Sign in with a Google account that is an owner or manager of the profile, and make sure the profile is verified, as Google only lets verified profiles post. If each location has its own website, add each one to cmo.so and connect its profile there. To switch which profile a website posts to, use the Google Business account sheet, where you can change the profile or disconnect.

Why can't Google posts have a video?

Google Business Profile posts can't carry video, so video posts go to your other channels instead.

When you add a video, choose the channels that can take it: LinkedIn, Facebook, Instagram, YouTube or TikTok. For Google, write a separate picture post. A still from the shoot or one of your own photos works well, with a button such as Book or Learn more. Each Google post carries one photo in 4:3, made in your picture look or from photos you add. A post is either a video or a picture post, never both.

Will Google Business posts sound like us?

Maggie writes from your brand profile and the voice she learns from you: the words you use, how formal you are and what you never say. Tell her a rule once, such as no emojis, and Maggie Memory keeps it for this channel.

Every post can be changed before it goes out with Ask Maggie to change it, and you can retrain the voice from posts you like.

Who makes the pictures for Google Business posts?

Maggie does, in your picture look: up to three styles and five text styles you choose under Your picture look, with a title and line on each picture. You can ask for a set of 4 or change a picture for free.

Prefer your own photos? Add up to five and Maggie writes posts around them. A picture that might show something invented is held for your OK even when posts go out on their own.

When do Google Business posts go out, and can I change it?

Each channel has posting times. One post goes out at each time on each channel: your own posts first, then your campaigns'. Change the days and times in the Google Business settings, or pause just this channel.

If a time passes while posting is paused, that slot is skipped rather than doubled up later, so your audience never gets a burst of posts at once.

Can I check every Google Business post before it goes out?

Yes, and that's how it starts. New posts wait in the app (Posts → Ready for articles, Social → Review for social posts) until you approve them. You can edit any post, ask Maggie to change it in your own words, or delete it.

When you trust the results, switch the channel to go out on its own; the content guard keeps checking each post first and holds anything it isn't sure about. You can switch back, or pause, at any time.

How many social channels can I connect alongside Google Business?

The free plan and verified websites without a plan can use two social channels; paid plans more. Each channel has its own posting times and its own queue, so one never crowds out another.

One idea can become a post for every channel you pick, each written in that channel's style, with one AI generation per channel.

What if Google Business disconnects?

Platforms sign apps out from time to time. When that happens, the Social tab shows a Reconnect button and a note explaining what happened, and the Google Business account sheet shows when the platform will next ask you to sign in.

Posts waiting to go out stay in the queue until you reconnect. From the account sheet you can also change the page, profile or channel, or disconnect for good.

What does the content guard check before a Google Business post goes out?

When it's on, the content guard reads each post before it goes out and checks it against your industry's rules (financial, medical, insurance, legal or education) and any rule you write yourself, such as never naming a competitor.

A post that may break a rule is held, as a draft on your website or in Review for social, with the reason and a suggested rewrite, even if posts normally go out on their own. You can see what it held and why in Publishing settings.

How soon will Google Business bring results?

Your brand profile and the first drafts are ready within minutes of entering your website, and the first posts can go out the same day once you approve them.

Search traffic builds over weeks to months as Google and AI assistants find and trust your pages; social reach grows with regular posting. Connect Search Console to see which posts bring clicks, and Maggie uses it to choose what to improve.

Ready when you are

Be the business locals see first

Enter your website. Maggie prepares your first Google posts in minutes.

  • Free plan, no card needed
  • You approve every post
  • Cancel any time

Start with your website

Free to start. No card needed.

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