Skill objects on white: a blank open book, skill cards, a toolbox and sparkles
5 free skills · MIT

Analytics & reporting skills for AI agents

Know what your marketing actually does. Set up tracking that works, see which channels bring revenue and send reports people read.

Free · Works with Claude, ChatGPT, Codex and Cursor

All Analytics & reporting skills

5 skills · most upvoted first
Analytics & reporting

Client & executive report

A polished report for a client or the board (Markdown, HTML or PDF) with a plain-English narrative on top.

641
Analytics & reporting

Closed-loop measurement

Judge every marketing change by what it did in the data: baseline, change log, follow-up read and keep or revert.

606
Analytics & reporting

Tracking & UTM setup

Measurement that works: GA4 and Tag Manager events, conversions, UTM conventions and server-side tracking.

567
Analytics & reporting

Campaign analytics & benchmarks

Analyse campaign and funnel performance, ROI and benchmarks, and decide what to scale or stop.

535
Analytics & reporting

Attribution

Work out which marketing drives revenue: models compared side by side, conversion paths and platform disagreements.

470
What you can do

An everyday job for every Analytics & reporting skill

Paste a prompt into your agent. It picks the skill, asks for anything it needs and hands back the result. Words in a highlight are yours to change.

  1. 01

    Report to a client or the board

    A polished report with a plain-English summary, in Markdown, HTML or PDF.

    Ask your agentTurn these numbers into a monthly client report.
    Uses Client & executive report →
  2. 02

    Judge a change by its results

    A baseline, a change log and a follow-up that shows whether the change worked.

    Ask your agentDid last month's homepage change improve signups?
    Uses Closed-loop measurement →
  3. 03

    Set up tracking properly

    GA4 and Tag Manager events, conversions and UTM rules that don't break.

    Ask your agentSet up GA4 conversion tracking for my contact form and bookings.
    Uses Tracking & UTM setup →
  4. 04

    See which channels drive revenue

    Attribution models side by side, conversion paths and where to put more budget.

    Ask your agentWhich marketing channels actually bring us customers?
    Uses Attribution →
  5. 05

    Campaign analytics & benchmarks

    A performance table by channel and campaign with ROI, CAC, CPA and ROAS

    Ask your agentHow did our campaigns perform?
    Open the skill →
How to use them

Set up in a minute, then just ask

  1. 1Install all 5 Analytics & reporting skills

    In Claude Code, run these two commands. Other agents: copy a skill's folder into their skills directory.

    /plugin marketplace add AI-Marketing-OS-LTD/cmo-so-skills/plugin install cmo-so-analytics@cmo-so
  2. 2Ask in plain words

    No special syntax. The agent reads each skill's description and picks the one that fits.

    “Turn these numbers into a monthly client report.”
  3. 3Get finished work

    The agent asks what it needs, follows the skill's steps and checks, and hands back the result the skill promises.

Works with
  • Claude
  • ChatGPT
  • Codex
  • Cursor
  • Google Gemini
  • Windsurf
  • GitHub Copilot
  • Any agent that reads SKILL.md
FAQ

Questions about Analytics & reporting skills

What they do, what they cost and how to use them with your agent.

Still not sure?Try it free on your own website and see the first posts before you decide.
Start free
Which analytics tools do these skills work with?

Google Analytics 4, Tag Manager and Search Console mainly, plus any export you paste in from ad platforms, your CRM or spreadsheets.

With cmo.so connected, the weekly report core skill adds your published posts and AI visibility, so one report covers everything.

Is my data sent anywhere?

The skills only guide your own agent. Your data stays wherever your agent and tools keep it.

cmo.so only sees what you connect to cmo.so, for example when you use the core skills with your account.

Are these Analytics & reporting skills free?

Yes. All 5 are open source under the MIT licence, so you can use, change and share them, including for client work, without paying or asking permission.

Where a skill adapts someone else's open work, its page credits the source and the licence. Repos with a copyleft licence are only used for ideas, and repos with no licence aren't used at all.

Which AI agents can use them?

Claude Code installs them from the cmo.so marketplace. Any agent that reads SKILL.md folders, such as Codex or Cursor, can use them by copying the folder into its skills directory.

The core skills also work in Claude, ChatGPT and other MCP clients through the cmo.so MCP server, so you can use whichever assistant you already have.

How do I install all the Analytics & reporting skills at once?

In Claude Code, add the marketplace with /plugin marketplace add AI-Marketing-OS-LTD/cmo-so-skills, then install the group with /plugin install cmo-so-analytics@cmo-so. That adds all 5 skills in one go.

Ask in plain words afterwards and the agent picks the skill that fits. For other agents, copy the folders of the skills you want from GitHub into the agent's skills directory.

Do I need a cmo.so account to use them?

No. The Analytics & reporting skills work on their own with whatever your agent can already see and do: your files, the pages you share and the data you paste in.

A free cmo.so account only matters if you want Maggie to plan, write and publish for your website too. The core skills connect your agent to it, and every change is shown to you before it happens.

Do I need to write my own prompts?

No. Ask for the outcome you want in plain words and the agent picks the right skill, asks for anything it's missing and follows the skill's steps.

If you'd like a starting point, the section above lists an everyday job for every skill on this page with a prompt you can copy. Words in a highlight are the ones to change for your business.

How is a skill different from a prompt?

A prompt is one request. A skill is the method behind the job: the questions to ask first, the order of the steps, the quality checks and the format of the result.

That's what makes the answer reliable. The skill stops the agent skipping research, inventing numbers or handing back something you can't use, and you can read every step it will take.

Can I change a skill to fit my business?

Yes. A skill is a plain Markdown file, so you can edit its steps, add your own checks and examples, and keep your version in your own repo. The MIT licence allows it.

If your change would help others too, suggest it on the skills page or open a pull request on GitHub, and it may be folded into the library for everyone.

How do the skills stay up to date?

They're maintained in the public cmo-so-skills repo and synced to this site, so new and improved skills show up here as soon as they ship. In Claude Code, update the marketplace to pick them up.

Upvotes and downvotes show us which skills people rely on, and those are the first we improve.

What if no skill does what I need?

Suggest an open-source repo on the skills page: Maggie reads it, checks the licence and decides whether to add it as a new skill, use it to improve one, or put it to a vote.

You can also browse the other categories below; many jobs span more than one, and the agent can combine skills in a single request.

More skills

Explore other categories

Every category is free and installs the same way.

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Comparison & alternative pages · SEO content brief · Content refreshSee SEO skills →
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Get found in ChatGPT, Google AI Overviews and other AI answers.

Answer-ready content (AEO) · Agent readiness · AI brand answer monitoringSee AI search (GEO / AEO) skills →
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Blog posts, copy, editing and content calendars.

Blog post writing · Content repurposing · Content strategySee Content & copy skills →
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Social & community

LinkedIn, Facebook, Instagram, Google Business, YouTube and TikTok.

Chinese social platforms · Community marketing · Employee and founder advocacySee Social & community skills →
6 skills

Email & lifecycle

Newsletters, sequences and lifecycle email.

Retention & churn prevention · Cold email & outbound · Email deliverabilitySee Email & lifecycle skills →
11 skills

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Plan, launch, audit and monitor paid campaigns.

Ad creative · Paid ads audit · Ad budget, bidding & forecastingSee Paid ads skills →
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Landing pages, forms, pricing pages and A/B tests.

A/B testing & experiments · Checkout & cart recovery · Form optimisationSee Conversion (CRO) skills →
9 skills

Growth & go-to-market

Launches, referrals, partnerships and marketing automation.

App store optimisation · Co-marketing & partnerships · Directory submissionsSee Growth & go-to-market skills →
4 skills

Sales & revenue

Outreach, sales pages and handing leads to sales.

Proposals & statements of work · Prospecting & lead research · Revenue operationsSee Sales & revenue skills →
3 skills

Images & video

Pictures, video and brand assets.

Marketing images · Video production · Video & podcast repurposingSee Images & video skills →
Ready when you are!

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