PR & earned media
Earn coverage: angles, press releases, journalist targeting, pitches and follow-ups.

Launch, get listed, earn press and build loops that keep bringing people in. Skills for the go-to-market jobs that happen around the product, not just on your website.
Free · Works with Claude, ChatGPT, Codex and Cursor
Earn coverage: angles, press releases, journalist targeting, pitches and follow-ups.
App Store and Google Play listings that rank and convert: keywords, metadata, screenshots and ratings.
Plan a free tool (calculator, checker, generator) that earns links, rankings and leads.
Plan and run a launch or feature announcement: phases, channels, assets, Product Hunt and follow-through.
Design and run a referral or affiliate program: incentive, mechanics, promotion and fraud checks.
Set up recurring loops an agent runs on a schedule (weekly report, LinkedIn week, content refresh) on top of CMO.so.
Plan, promote and convert webinars and events, from topic to follow-up sequence.
Get listed in the right startup, SaaS, AI and review directories for links and discovery, without spam.
Find partners with the same audience and run joint content, webinars, bundles and integrations.
Paste a prompt into your agent. It picks the skill, asks for anything it needs and hands back the result. Words in a highlight are yours to change.
Angles, a press release, journalist targets, pitches and follow-ups.
Find three press angles for our funding news and draft the pitch.Phases, channels, assets and a Product Hunt plan for a product or feature launch.
Plan the launch of our new mobile app in 4 weeks.The incentive, mechanics, promotion and fraud checks for referrals or affiliates.
Design a referral programme for my subscription box.The startup, SaaS, AI and review directories worth submitting to, with the copy for each.
Which directories should list my AI tool, and what should I write?Scored listing audit with brand-maturity context
Audit my App Store listingScored list of tool ideas with a recommended first build
Should we build a free toolOne to three loop specs: cadence, trigger to act, steps with CMO.so tools, self-check, memory, stop rule, output
Run my marketing every weekEvent choice and format with the business case
Plan a webinar that generates leadsScored partner shortlist with the reason each fits
Who should we partner withIn Claude Code, run these two commands. Other agents: copy a skill's folder into their skills directory.
/plugin marketplace add AI-Marketing-OS-LTD/cmo-so-skills/plugin install cmo-so-growth@cmo-soNo special syntax. The agent reads each skill's description and picks the one that fits.
“Find three press angles for our funding news and draft the pitch.”The agent asks what it needs, follows the skill's steps and checks, and hands back the result the skill promises.
What they do, what they cost and how to use them with your agent.
Yes. Recurring marketing loops sets up jobs your agent runs on a schedule, such as a weekly report, a LinkedIn week or a content refresh, so they happen without you asking each time.
Each loop records what it did, so you can review the results and adjust the schedule or stop it.
Yes. App store optimisation covers App Store and Google Play keywords, titles, descriptions, screenshots and reviews.
It pairs well with Product launch for a new app and with Directory submissions for the listings outside the stores.
Yes. All 9 are open source under the MIT licence, so you can use, change and share them, including for client work, without paying or asking permission.
Where a skill adapts someone else's open work, its page credits the source and the licence. Repos with a copyleft licence are only used for ideas, and repos with no licence aren't used at all.
Claude Code installs them from the cmo.so marketplace. Any agent that reads SKILL.md folders, such as Codex or Cursor, can use them by copying the folder into its skills directory.
The core skills also work in Claude, ChatGPT and other MCP clients through the cmo.so MCP server, so you can use whichever assistant you already have.
In Claude Code, add the marketplace with /plugin marketplace add AI-Marketing-OS-LTD/cmo-so-skills, then install the group with /plugin install cmo-so-growth@cmo-so. That adds all 9 skills in one go.
Ask in plain words afterwards and the agent picks the skill that fits. For other agents, copy the folders of the skills you want from GitHub into the agent's skills directory.
No. The Growth & go-to-market skills work on their own with whatever your agent can already see and do: your files, the pages you share and the data you paste in.
A free cmo.so account only matters if you want Maggie to plan, write and publish for your website too. The core skills connect your agent to it, and every change is shown to you before it happens.
No. Ask for the outcome you want in plain words and the agent picks the right skill, asks for anything it's missing and follows the skill's steps.
If you'd like a starting point, the section above lists an everyday job for every skill on this page with a prompt you can copy. Words in a highlight are the ones to change for your business.
A prompt is one request. A skill is the method behind the job: the questions to ask first, the order of the steps, the quality checks and the format of the result.
That's what makes the answer reliable. The skill stops the agent skipping research, inventing numbers or handing back something you can't use, and you can read every step it will take.
Yes. A skill is a plain Markdown file, so you can edit its steps, add your own checks and examples, and keep your version in your own repo. The MIT licence allows it.
If your change would help others too, suggest it on the skills page or open a pull request on GitHub, and it may be folded into the library for everyone.
No. A skill only guides your own agent; your files, documents and data stay wherever your agent and its tools keep them.
cmo.so only sees what you connect to cmo.so, for example when you use the core skills through the MCP server with your account.
They're maintained in the public cmo-so-skills repo and synced to this site, so new and improved skills show up here as soon as they ship. In Claude Code, update the marketplace to pick them up.
Upvotes and downvotes show us which skills people rely on, and those are the first we improve.
Suggest an open-source repo on the skills page: Maggie reads it, checks the licence and decides whether to add it as a new skill, use it to improve one, or put it to a vote.
You can also browse the other categories below; many jobs span more than one, and the agent can combine skills in a single request.
Every category is free and installs the same way.
Work with cmo.so from your agent: connect, plan the blog, review drafts, publish, report.
AI visibility monitor · Blog autopilot settings · Blog plannerSee CMO.so core (MCP) skills →13 skillsPositioning, customer research, competitors and the marketing plan.
Brand & product naming · Brand protection · Competitor researchSee Strategy & research skills →18 skillsKeyword research, audits, technical SEO, content briefs and local search.
Comparison & alternative pages · SEO content brief · Content refreshSee SEO skills →6 skillsGet found in ChatGPT, Google AI Overviews and other AI answers.
Answer-ready content (AEO) · Agent readiness · AI brand answer monitoringSee AI search (GEO / AEO) skills →8 skillsBlog posts, copy, editing and content calendars.
Blog post writing · Content repurposing · Content strategySee Content & copy skills →24 skillsLinkedIn, Facebook, Instagram, Google Business, YouTube and TikTok.
Chinese social platforms · Community marketing · Employee and founder advocacySee Social & community skills →6 skillsNewsletters, sequences and lifecycle email.
Retention & churn prevention · Cold email & outbound · Email deliverabilitySee Email & lifecycle skills →11 skillsPlan, launch, audit and monitor paid campaigns.
Ad creative · Paid ads audit · Ad budget, bidding & forecastingSee Paid ads skills →10 skillsLanding pages, forms, pricing pages and A/B tests.
A/B testing & experiments · Checkout & cart recovery · Form optimisationSee Conversion (CRO) skills →5 skillsTracking, attribution and reports people read.
Attribution · Campaign analytics & benchmarks · Client & executive reportSee Analytics & reporting skills →4 skillsOutreach, sales pages and handing leads to sales.
Proposals & statements of work · Prospecting & lead research · Revenue operationsSee Sales & revenue skills →3 skillsPictures, video and brand assets.
Marketing images · Video production · Video & podcast repurposingSee Images & video skills →Enter your website. Maggie uses the same playbooks to plan, write and publish your marketing every day.
Hi, I'm Maggie. Ask me anything about cmo.so: what I do, prices, which websites and channels I work with, or how to get started.
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They'll reply to by email.
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