Proposals & statements of work
Client proposals and SOWs for marketing work: scope, deliverables, timeline, pricing and terms.

Hand sales what they need and keep leads from slipping through: prospect research, decks and battlecards, proposals and a clean handover from marketing.
Free · Works with Claude, ChatGPT, Codex and Cursor
Client proposals and SOWs for marketing work: scope, deliverables, timeline, pricing and terms.
Find and qualify prospects and build a dossier for each before reaching out.
Lead lifecycle, scoring, routing and pipeline health so marketing and sales hand off cleanly.
Decks, one-pagers, objection handling, battlecards and demo scripts that match the marketing message.
Paste a prompt into your agent. It picks the skill, asks for anything it needs and hands back the result. Words in a highlight are yours to change.
A client proposal or statement of work with scope, deliverables, timeline and pricing.
Draft a proposal for a 3-month SEO project for a dental group.A dossier on the company and person: what they do, recent news and how to open.
Research Acme Ltd before my call tomorrow.Lead lifecycle stages, scoring and routing so good leads reach sales fast.
Design lead scoring for our inbound demo requests.Objection handling, battlecards and a demo script that match your marketing.
Write a battlecard against our biggest competitor.In Claude Code, run these two commands. Other agents: copy a skill's folder into their skills directory.
/plugin marketplace add AI-Marketing-OS-LTD/cmo-so-skills/plugin install cmo-so-sales@cmo-soNo special syntax. The agent reads each skill's description and picks the one that fits.
“Draft a proposal for a 3-month SEO project for a dental group.”The agent asks what it needs, follows the skill's steps and checks, and hands back the result the skill promises.
What they do, what they cost and how to use them with your agent.
They work from what you paste or export from HubSpot, Pipedrive, Salesforce or a spreadsheet, and produce the documents, scoring and routing rules.
If your agent has its own CRM connection, it can apply the changes; otherwise you copy them in yourself.
Yes. Proposals & statements of work is written for marketing services, and prospecting and sales enablement work the same for agencies and product companies.
Agencies can also run cmo.so for every client website from one account, with the core skills working across all of them.
Yes. All 4 are open source under the MIT licence, so you can use, change and share them, including for client work, without paying or asking permission.
Where a skill adapts someone else's open work, its page credits the source and the licence. Repos with a copyleft licence are only used for ideas, and repos with no licence aren't used at all.
Claude Code installs them from the cmo.so marketplace. Any agent that reads SKILL.md folders, such as Codex or Cursor, can use them by copying the folder into its skills directory.
The core skills also work in Claude, ChatGPT and other MCP clients through the cmo.so MCP server, so you can use whichever assistant you already have.
In Claude Code, add the marketplace with /plugin marketplace add AI-Marketing-OS-LTD/cmo-so-skills, then install the group with /plugin install cmo-so-sales@cmo-so. That adds all 4 skills in one go.
Ask in plain words afterwards and the agent picks the skill that fits. For other agents, copy the folders of the skills you want from GitHub into the agent's skills directory.
No. The Sales & revenue skills work on their own with whatever your agent can already see and do: your files, the pages you share and the data you paste in.
A free cmo.so account only matters if you want Maggie to plan, write and publish for your website too. The core skills connect your agent to it, and every change is shown to you before it happens.
No. Ask for the outcome you want in plain words and the agent picks the right skill, asks for anything it's missing and follows the skill's steps.
If you'd like a starting point, the section above lists an everyday job for every skill on this page with a prompt you can copy. Words in a highlight are the ones to change for your business.
A prompt is one request. A skill is the method behind the job: the questions to ask first, the order of the steps, the quality checks and the format of the result.
That's what makes the answer reliable. The skill stops the agent skipping research, inventing numbers or handing back something you can't use, and you can read every step it will take.
Yes. A skill is a plain Markdown file, so you can edit its steps, add your own checks and examples, and keep your version in your own repo. The MIT licence allows it.
If your change would help others too, suggest it on the skills page or open a pull request on GitHub, and it may be folded into the library for everyone.
No. A skill only guides your own agent; your files, documents and data stay wherever your agent and its tools keep them.
cmo.so only sees what you connect to cmo.so, for example when you use the core skills through the MCP server with your account.
They're maintained in the public cmo-so-skills repo and synced to this site, so new and improved skills show up here as soon as they ship. In Claude Code, update the marketplace to pick them up.
Upvotes and downvotes show us which skills people rely on, and those are the first we improve.
Suggest an open-source repo on the skills page: Maggie reads it, checks the licence and decides whether to add it as a new skill, use it to improve one, or put it to a vote.
You can also browse the other categories below; many jobs span more than one, and the agent can combine skills in a single request.
Every category is free and installs the same way.
Work with cmo.so from your agent: connect, plan the blog, review drafts, publish, report.
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A/B testing & experiments · Checkout & cart recovery · Form optimisationSee Conversion (CRO) skills →5 skillsTracking, attribution and reports people read.
Attribution · Campaign analytics & benchmarks · Client & executive reportSee Analytics & reporting skills →9 skillsLaunches, referrals, partnerships and marketing automation.
App store optimisation · Co-marketing & partnerships · Directory submissionsSee Growth & go-to-market skills →3 skillsPictures, video and brand assets.
Marketing images · Video production · Video & podcast repurposingSee Images & video skills →Enter your website. Maggie uses the same playbooks to plan, write and publish your marketing every day.
Hi, I'm Maggie. Ask me anything about cmo.so: what I do, prices, which websites and channels I work with, or how to get started.
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