Builds the directory layer of distribution: listings on the startup, SaaS, AI, review, marketplace and agent directories where buyers browse and where search engines and AI assistants look for "best tools for X". Done well, it creates discovery, a base of relevant links and third-party mentions; done badly, it is spam that wastes an afternoon or harms the site. The result is a readiness check, a fit-filtered tiered list, positioning copy per directory type, a tracker and a review plan.
When to use
- New product or site that needs initial listings and links; the directory part of a launch.
- Getting a review-site profile (G2, Capterra, Trustpilot, app marketplaces) to the point where it shows up.
- Listing an MCP server, plugin, integration or API where agents and developers search.
- Not for: the overall launch plan (
cmo-product-launch), editorial link outreach (cmo-link-building), or local business citations for a shop or clinic (cmo-local-seo).

