Marketing automation for health and wellness businesses
People looking for a yoga class, a massage or a wellbeing workshop search nearby, read a little and book with whoever explains things best. Maggie, your AI CMO, writes your class guides, workshop posts and Google Business updates, checks them for risky health claims if you like, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why health and wellness businesses struggle to keep their marketing going
You spend the day teaching, treating and looking after people, and the marketing gets whatever energy is left at the end of it.
Full in January, quiet by March
New year brings a rush of new clients, then classes thin out and appointments gap. By the time you notice, the posts that would have filled them should have gone out weeks ago.
Careful with every claim
Wellbeing words drift easily into promises: “cures”, “detoxes”, “fixes back pain”. Not knowing where the line is, many practitioners post nothing at all.
Everything lives on Instagram
Your reels and stories reach people who already follow you. People searching Google for “yoga classes near me” or “sports massage” find a website that hasn't changed in a year.
Workshops and retreats to fill
The breathwork workshop, the weekend retreat, the six-week beginners' course. Each needs posts weeks in advance, and they're always written the night before.
The beginners' course starts in a month, and the posts are already going out.
It's late February at your yoga and massage studio. The new-year regulars are dropping off, the six-week beginners' course starts in a month, and the spring retreat still has places.
You paste your studio's website into cmo.so. Maggie reads it and writes your brand profile: your yoga classes, sports and relaxation massage and seasonal retreats, the local office workers and new parents who come to you, what sets you apart from the gym down the road, and your calm, encouraging voice. You turn on Content Policy Guard for health claims and add one rule of your own: never say a class or treatment cures anything.
By Tuesday the drafts are waiting, each with a picture in your studio's look: a blog post on what to expect at your first yoga class, a Google Business offer for the beginners' course with a Book button to your booking page, an Instagram post about the spring retreat and a LinkedIn post offering desk-yoga sessions to local employers. Content Policy Guard has held one line that said massage “releases toxins”, with a suggested rewrite. You accept it and approve all four.
The posts go out at the times you set for each channel, spread across the month, and each one comes back with its link. While you're teaching, Maggie is already planning posts for the summer timetable, and Search Console in cmo.so shows which guides people are finding.
Calm, steady marketing that fills your timetable
Each of those problems has an answer, and you still decide what goes out under your name.
Guides that bring new clients
Posts such as what to expect at a first class, which massage suits which need, or how to start a breathwork practice, written for Google and for AI answers. Published to WordPress, Wix, Webflow, Shopify or any site through the cmo.so API.
Blog on autopilotA check for health claims
Turn on Content Policy Guard and posts are checked against medical rules or your own, such as never claiming to cure. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardFound by people nearby
Regular Google Business posts keep you visible in local search, with offers for intro packs, events such as a workshop or open day, and a Book button linking to your own booking page.
Google BusinessPlanned around your year
New year, spring reset, summer timetable, autumn courses, Christmas gift vouchers. Posts are written and queued well ahead, so classes and workshops are promoted before they start.
Seasonal scheduleYour voice, not a wellness cliché
Enter your website and Maggie builds your brand profile: what you offer, who comes to you, what sets you apart, competitors and voice. Every post sounds like your studio, not a stock quote over a sunset.
Brand profileApprove between sessions
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel while you're on retreat.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a full timetable of posts in four steps
Enter your website
Maggie reads it and drafts your brand profile in minutes.
Check your profile
Correct your classes and treatments, turn on Content Policy Guard if you want it, and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways health and wellness businesses try to fill classes and appointments, and where each one runs out.
…keep posting on Instagram only?
It keeps current clients close, but new people searching Google rarely find it. Maggie turns each idea into a website post and Google Business update too, so you are found by people who don't follow you yet.
…rely on class-booking marketplaces?
They fill spaces, but often at a discount and next to every other studio in town. Posts on your own website and Google Business bring people who book with you directly.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, a lot of classes for a small studio or a solo therapist. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check every health claim, make the picture and post it yourself. Maggie remembers your classes and voice, and Content Policy Guard can flag risky lines before you approve.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for health and wellness businesses: your questions
Still unsure?
What is marketing automation for health and wellness businesses?
It's software that does the repeating work of marketing a studio, therapy practice or wellness centre: planning posts around your classes and seasons, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until you approve it.
How do health and wellness businesses get more clients online?
Health and wellness businesses get more clients online by being easy to find nearby and by explaining what they offer in plain words: an active Google Business profile, helpful guides on their own website and regular posts before every course, workshop and season.
Maggie, your AI CMO, writes those posts every week and queues them ahead of your key dates, and Search Console in cmo.so shows which guides bring people to your website.
How much does marketing automation cost for a wellness business?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits a solo practitioner or single studio, and Pro at £45 a month suits a growing centre posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should health and wellness businesses start with?
Most start with Google Business and their own website, because that's where people searching for classes or treatments nearby decide where to book.
Instagram and Facebook are in beta and suit your regulars and local community, and LinkedIn helps if you offer workplace wellbeing sessions to employers. Each channel has its own posting times and queue.
Is it safe to use AI for wellness marketing?
It is safe when you review every post before it is published, which is how cmo.so works by default: nothing goes out until you approve it.
Content Policy Guard can also check posts against medical rules or your own and hold a risky post as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice, a qualified person should still review, and you stay responsible for what you publish.
How do I avoid making health claims I shouldn't?
Turn on Content Policy Guard and add your own rules, such as never saying a treatment cures, heals or detoxes. A post that may break them is held as a draft with a suggested rewrite.
You can also set this out in your brand profile, and Maggie learns from every edit, so posts describe how a class or treatment feels and what it involves rather than promising results.
Can it fill my workshops, courses and retreats?
It helps people hear about them in good time. Add the dates and Maggie plans posts weeks ahead for your blog and channels, and Google Business posts can carry the event with a Book button.
She doesn't take bookings or connect to your booking system, so people sign up through your own page in the way you already manage.
Can it promote gift vouchers and intro offers?
Yes. Google Business posts can carry offers, such as a new-client intro pack or Christmas gift vouchers, with a button to the page where people buy them.
Posts are queued ahead of the busy weeks, so the offer is out before people start looking.
Does cmo.so see my clients' details?
No, cmo.so never sees your clients' details. Maggie doesn't connect to booking or client record systems, and she writes only from your website, your brand profile and what you tell her.
Never paste a client's details into a post. Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
I run a studio and also sell products. Can cmo.so handle both?
Yes. If your shop has its own website, add both to one account and each gets its own brand profile, channels, schedule and approvals.
If it's one website, your brand profile can include your products, and Maggie can link posts to them.
Which websites does it work with?
cmo.so publishes to WordPress, Wix, Webflow and Shopify, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Can my teachers or therapists approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So a teacher can check the post about their class while you keep an eye on everything else.
Fill next season's classes before the quiet weeks arrive
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time