Marketing automation for gyms and fitness studios
People decide to join a gym in January, before summer and after a long break, and they search nearby first. Maggie, your AI CMO, writes your class guides, Google Business offers and social posts ahead of every rush, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
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moonlakespa.com
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Why gyms and studios struggle to keep their marketing going
You're coaching the 6am class, covering the front desk and fixing the rower. Posting is the job that slides first.
January comes, then the drop-off
New joiners pour in after New Year and many have stopped coming by February. Without regular posts that keep them motivated and show what's on, the quiet months start early.
"Gym near me" goes to the big chains
Budget gyms have the marketing teams and the low headline price. An independent studio with an out-of-date Google Business profile is easy to scroll past, however good the coaching.
Instagram is a treadmill of its own
Workout clips, class reminders, member shout-outs. Keeping social media fed takes as much energy as a HIIT class, and it's the first thing to stop when a coach calls in sick.
Beginners are too nervous to walk in
Plenty of people want to start but don't know what reformer Pilates or a strength class involves. If your website doesn't answer their questions, they never book the first session.
It's mid-December. Your January posts are already queued.
It's the second week of December, the Christmas party bookings have taken over your studio's social media and you haven't thought about January at all.
You paste your studio's website into cmo.so. Maggie reads it and writes your brand profile: your small-group strength classes, reformer Pilates and personal training, the town you're in, the budget gym on the ring road you compete with, and the warm, no-judgement way your coaches talk to members. You correct one thing: you dropped the Sunday spin class in the autumn.
By the next morning the drafts are waiting, each with a picture in your studio's look: a blog post on what to expect at your first strength class, a Google Business offer for a January starter pass with a Book button, an Instagram post introducing your newest coach and a LinkedIn post for local employers about lunchtime classes for their teams. You approve three on your phone between sessions and change the price in the fourth.
The posts go out at the times you set for each channel, spread through January, and each comes back with its link. While you're coaching the new year crowd, Maggie is already planning February's posts to keep them coming back, and Search Console in cmo.so shows which beginner guides people are finding.
A marketing assistant who knows the fitness calendar
Each of those problems has an answer, and you still decide what goes out under your gym's name.
Beginner guides on your blog
Posts on what to expect at a first class, how to start strength training, how often to train and which class suits which goal, written for Google and for AI answers. Published to WordPress, Shopify, Wix, Webflow or any site through the cmo.so API.
Blog on autopilotPlanned around your busy seasons
New Year, the run-up to summer, back to school in September and your own challenges and open days. Posts are written and queued ahead, so they keep going out while you're on the gym floor.
Seasonal scheduleFound by people searching nearby
Regular Google Business posts keep your gym visible in local search, with offers such as a starter pass, events such as an open day, and buttons like Book that take people to your sign-up page.
Google BusinessYour coaching style, not a chain's
Enter your website and Maggie builds your brand profile: your classes and coaching, who your members are, what sets you apart from the chain down the road, competitors and voice. Every post and picture starts from it.
Brand profileOne class, every channel
One idea becomes a post for each channel in its own style: Instagram, Facebook and TikTok for members and locals (in beta), LinkedIn for employers who might want team classes.
Every channelCareful with health claims
Turn on Content Policy Guard and it checks posts against health rules or your own house rules, such as no weight-loss promises, holding a risky post as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice; a qualified person should still review.
Content Policy GuardYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your gym's website to a season of posts in four steps
Enter your website
Maggie reads it and drafts your gym's brand profile in minutes.
Check your profile
Correct your timetable and memberships, add the members you want more of and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways gyms and studios try to fill classes, and where each one runs out.
…cut prices to match the budget chains?
Competing on price alone squeezes a small studio fast. Posts that show your coaching, your classes and your community give people a reason to pay for something better.
…pay a freelancer to run your social media?
A good freelancer often costs a few hundred pounds a month and usually covers social only. Maggie writes your blog, Google Business and social posts from £15 a month.
…ask the coaches to post?
They know the members and the workouts best, but posting comes after coaching, cleaning and cover shifts. Maggie drafts the posts and they only need to check them.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your timetable or your members. Maggie remembers your gym and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for gyms and fitness studios: your questions
Still unsure?
What is marketing automation for gyms and fitness studios?
It's software that does the repeating work of marketing a gym or studio: planning posts around the fitness calendar, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your gym's website, and nothing goes out until you approve it.
How do gyms and fitness studios get more members online?
Gyms and fitness studios get more members online by being easy to find and easy to try: an active Google Business profile, beginner-friendly pages on their own website and regular posts before every busy season.
Maggie writes those posts every week, queues them ahead of January and the summer rush, and Search Console in cmo.so shows which ones bring people to your site.
How much does marketing automation cost for a gym?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most single studios, and Pro at £45 a month suits a growing gym posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should gyms and fitness studios start with?
Most start with Google Business, because that's where people searching for a gym nearby decide, plus their own blog for beginner guides and class explainers.
Instagram, Facebook and TikTok are in beta and suit members and locals, and LinkedIn reaches employers looking for team fitness. Each channel has its own posting times and queue.
Is it safe to let AI post for my gym?
It is, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Will my January posts be ready in time?
They will, as long as you start in December. Maggie plans topics around the dates that matter to your gym and writes the posts weeks ahead, so you can approve them before the rush.
They then go out on schedule while you're busy coaching, and you can pause a channel at any time if classes fill up.
Does cmo.so connect to our booking or membership software?
No, cmo.so doesn't connect to booking or membership systems. Maggie writes and publishes posts; she doesn't take bookings, change your timetable or see member records.
Google Business posts can carry a Book button and other posts can link to your sign-up page, so people still book through the system you already use.
How does cmo.so help with health and weight-loss claims?
It helps in two ways. By default you approve every post, and you can turn on Content Policy Guard to check posts against health rules or your own house rules, such as never promising a set weight loss. It holds a risky post as a draft with a suggested rewrite.
These are AI suggestions, not legal or compliance advice. A qualified person should still review, and your gym stays responsible for what it publishes.
Can it feature our members and coaches?
It can write coach spotlights and member stories from the details you give it. Only share stories and photos your members have agreed to, and you review every post before it goes out.
Maggie learns from your edits, so the way she writes about your community gets closer to your own voice each time.
We have two sites. Can cmo.so handle both?
It can handle both. If each gym has its own website, add both to one account and each gets its own brand profile, channels, schedule and approvals.
If both share one website, Maggie can write posts for each location's members from the same brand profile.
Can it post our workout videos?
It can post them to the channels that support video. Instagram, Facebook, TikTok and YouTube are in beta, and one idea can become a post for each, written in that channel's style.
Uploaded videos are only used to post them and are deleted within 7 days.
Can my coaches approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your head coach can approve class posts while you keep an eye on offers and the blog.
Have January's posts ready before the Christmas party
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time