Marketing automation for nutritionists and health coaches
People choose a nutritionist or coach they already trust, and trust comes from showing up with sensible advice week after week. Maggie, your AI CMO, writes your blog and social posts in your voice, and you approve every one before it goes out.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why nutritionists and health coaches struggle to keep posting
Your diary is full of clients, check-ins and plan writing. Your own marketing waits for an evening that never comes.
Client work comes first
Between consultations, food diary reviews and writing personalised plans, there's no hour left for a blog. The posts you meant to write in January are still notes on your phone.
Loud fads drown out good advice
Your clients see detox teas, miracle supplements and extreme diets every time they scroll. Calm, evidence-led posts are what set you apart, but only if people actually see them.
One wrong word is a claim
“Cures bloating”, “reverses diabetes”, “boosts immunity”. In health content a careless phrase can read like a medical promise, so writing every post takes twice as long.
Enquiries come in waves
January and the weeks before summer are busy, then discovery calls dry up. Without steady posts in between, the quiet months are quieter than they need to be.
January is a month away, and your posts for it are already written.
It's the first week of December, your client list is full, and you know January is when people go looking for help with their eating. Nothing about your new-year programme is on your website yet.
You paste your practice website into cmo.so. Maggie reads it and writes your brand profile: your focus on gut health and perimenopause, the busy professionals and new mums you work with, your twelve-week programme, the practitioners nearby and online, and your warm, no-nonsense voice. You turn on Content Policy Guard for medical rules and add one of your own: never promise a cure or a set amount of weight loss.
By Tuesday the drafts are waiting, each with a picture in your look: a blog post on building a balanced breakfast that keeps you full until lunch, an Instagram post busting a myth about cutting out carbs, a LinkedIn post for employers thinking about lunchtime nutrition talks, and a Google Business update with a button to book a discovery call. Content Policy Guard held one line that read like a promise about blood sugar, with a suggested rewrite. You approve three and edit the fourth.
The posts go out at the times you set for each channel and each one comes back with its link. While you're in client sessions, Maggie is already planning the posts for January, and Search Console in cmo.so shows which guides people are reading.
A marketing assistant who writes carefully about food and health
Each of those problems has an answer, and you still decide what goes out under your name.
Practical guides on your blog
Posts on balanced meals, eating for energy, label reading and the questions clients ask in every first session, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotChecked for health claims
Turn on Content Policy Guard and posts are checked against medical rules, or your own. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardYour approach, not a wellness template
Enter your website and Maggie builds your brand profile: who you help, how your programmes work, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profilePlanned around the year
New-year resets, Veganuary, summer energy, the run-up to Christmas. Posts are written and queued ahead, so they keep going out while your diary is full.
Seasonal scheduleOne idea, every channel
One myth-busting idea becomes a post for each channel in its own style: Instagram and Facebook for individual clients (in beta), LinkedIn for workplace wellbeing leads, Google Business for people nearby.
Every channelApprove between sessions
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel while you're on holiday.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a month of helpful posts in four steps
Enter your website
Maggie reads it and drafts your practice's brand profile in minutes.
Check your profile
Correct your specialisms and programmes, set your health rules and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways nutritionists and health coaches try to stay visible, and where each one runs out.
…film Reels every evening?
Short videos work, but filming, editing and captioning after a day of clients wears you out, and your website still sits untouched. Maggie keeps your blog and channels going without the late nights.
…rely on word of mouth?
Happy clients do recommend you, but the friend they tell still looks you up first. Fresh posts on your website and social channels show them you're active and know your subject.
…pay a virtual assistant or agency?
A few hours of help a week soon adds up to a few hundred pounds a month, and you still have to explain the science each time. Maggie learns your approach once and writes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it for claims, make the picture and post it yourself, and it doesn't know your clients or your programme. Maggie remembers your practice and posts on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for nutritionists and health coaches: your questions
Still unsure?
What is marketing automation for nutritionists and health coaches?
It's software that does the repeating work of marketing your practice: planning topics, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until you approve it.
How do nutritionists and health coaches get more clients online?
Nutritionists and health coaches get more clients online by being useful in public: clear posts that answer the questions people search for, a regular presence on Instagram or LinkedIn and an easy way to book a first call.
Maggie writes those posts every week, plans them around busy times such as January, and Search Console shows which ones bring people to your website.
How much does marketing automation cost for a nutritionist or health coach?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most solo practitioners, and Pro at £45 a month suits a growing practice posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should nutritionists and health coaches start with?
Most start with their own blog, because detailed guides are what people find through Google and AI answers, plus one social channel their clients use.
Instagram and Facebook are in beta and suit individual clients, LinkedIn reaches employers looking for workplace wellbeing talks, and Google Business helps people nearby find you. Each channel has its own posting times and queue.
Is it safe to use AI for health and nutrition content?
It is safe when you review every post before it's published. Approvals are on by default, and Content Policy Guard can hold a post that may break medical rules, or your own house rules, as a draft with a suggested rewrite.
Content Policy Guard gives AI suggestions, not legal or compliance advice. A qualified person should still review posts, and you stay responsible for what you publish.
Can it avoid promising results such as weight loss?
It can, if you set the rule. Add a house rule to Content Policy Guard, such as never promising a cure or a set amount of weight loss, and a post that may break it is held as a draft with a suggested rewrite.
You still read and approve every post, and Maggie learns from your edits.
Does cmo.so connect to my client notes or booking system?
No, cmo.so doesn't connect to client records or booking systems. Maggie writes and publishes posts from your website and brand profile, never from anyone's personal details.
Posts can link to your booking page, and Google Business posts can carry a Book button.
Can it write recipes and meal ideas?
It can. Recipe ideas, simple swaps and meal planning tips are some of the posts people save and share most, and they're written in your style.
Check quantities and any allergen notes when you review, as you would for anything with your name on it.
Can it promote my group programme or workshop?
It can promote both. Maggie writes posts that explain what your programme covers and who it suits, and Google Business posts can carry events, offers and a button to your sign-up page.
She doesn't take payments or bookings, so people still sign up through your own website.
Can posts sound like me rather than a textbook?
They can. Your brand profile records your voice, and Maggie picks a voice, post template and picture look for each channel, so Instagram can be friendly and the blog more detailed.
Every edit you make teaches her a little more about how you talk to clients.
Is my data safe with cmo.so?
Your data is safe: cmo.so never sells or rents it, and social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.
Search Console data is only used to show your own site's results and plan its content, never for advertising or to train AI models.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Share good advice every week without losing your evenings
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time