Marketing automation for supplement brands
People research magnesium, creatine and vitamin D before they buy, and they trust the brand that explains it clearly. Maggie, your AI CMO, writes those guides and posts for your shop and channels, and nothing goes out until you approve it.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why supplement brands struggle to keep content going
You know your formulations inside out. Turning that into careful, regular content is a different job, and it never quite gets done.
One wrong word is a real problem
"Boosts immunity", "cures fatigue", "clinically proven". Supplement copy sits under strict rules on health claims, so every post needs a careful read, and the easiest thing is to post nothing.
Customers research before they buy
Before they order, people search which form of magnesium to take, whether creatine suits women or when to take vitamin D. If your shop has no answers, they buy from the brand that does.
Marketplaces keep the relationship
Big marketplaces bring sales, but the customer remembers the platform, not your brand, and the reorder goes to whoever is cheapest that day. Your own shop and blog are where loyalty starts.
Influencer posts don't last
A paid post brings a busy weekend and then disappears from the feed. Without your own steady stream of content, sales dip the moment the campaign ends.
A new magnesium blend on Monday. Careful guides and posts ready by Thursday.
It's Monday and your new magnesium glycinate blend has just landed in the warehouse. The product page is up, and nothing else on your site or social channels mentions it.
You paste your shop's website into cmo.so. Maggie reads it and writes your brand profile: your sleep, sport and women's health ranges, the vegan capsules and third-party testing you're proud of, the brands you compete with and the calm, no-hype voice you use. You correct one detail: your subscription saves 15 per cent, not 10. You also switch on Content Policy Guard and add your house rule: never say a product treats or cures anything.
By Wednesday the drafts are waiting, each with a picture in your brand's look: a blog guide to the different forms of magnesium, an Instagram carousel on an evening wind-down routine, a TikTok idea for a quick unboxing and a LinkedIn post about your testing for gyms and retailers. One draft said the blend "fixes poor sleep", so it's held as a draft with a suggested rewrite. You accept it, and your nutritionist reads the guide before you approve it.
The posts go out at the times you set for each channel, and each comes back with its link. Next month, Search Console in cmo.so shows which ingredient guides people find, and Maggie plans the next ones from what's working.
Helpful, careful content that sells supplements
Each of those problems has an answer, and you and your experts still decide what goes out under your brand's name.
Ingredient guides on your shop's blog
What each ingredient is, which form to choose, how to take it and who it suits, written for Google and for AI answers. Published to Shopify, WordPress or WooCommerce, Wix, Webflow or any site through the cmo.so API.
Blog on autopilotA second check on claims
Content Policy Guard checks each post against health and medical rules and your own house rules, and holds a risky post as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice: a qualified person should still review, and you stay responsible for what you publish.
Content Policy GuardYour formulations, your voice
Enter your website and Maggie builds your brand profile: ranges, customers, unique selling points, SWOT, competitors and voice. Every post starts from it, whether you sell sports nutrition or gentle everyday vitamins.
Brand profileInstagram and TikTok without the scramble
One idea becomes a post for each channel in its own style: routines and carousels for Instagram and Facebook, short videos for TikTok and YouTube (all in beta), and LinkedIn for gyms, clinics and stockists.
Every channelPictures in your brand's look
Each post comes with a picture in your brand's look, so your feed and blog stay consistent from one launch to the next. You can upload your own product photos or videos too.
PicturesApprove every post, or let it run
By default nothing goes out until you approve it. Keep approvals on for the blog while a channel you trust runs on autopilot, or pause one during a stock shortage.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your shop to a month of careful content in four steps
Enter your website
Maggie reads your shop and drafts your brand profile in minutes.
Check your profile and rules
Correct your ranges and voice, and add house rules for claims if you switch on Content Policy Guard.
Review the drafts
Your first week of guides and posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways supplement brands keep content going, and where each one runs out.
…spend more on influencers?
Creators can bring a spike in sales, but each post is paid for once and fades within days. Guides on your own blog keep bringing in people who search for the ingredients you sell.
…rely on marketplace listings?
Listings are short and look like everyone else's. Your own content explains why your formulation is different and gives customers a reason to reorder from you directly.
…pay a content agency?
SEO and content agencies often cost around £1,000 a month. Maggie writes and publishes every week from £15 a month, and you still choose who checks the claims.
…write it with ChatGPT?
You still brief it every time, check every claim, make the pictures and post by hand. Maggie remembers your ranges and house rules and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for supplement brands: your questions
Still unsure?
What is marketing automation for supplement brands?
It's software that does the repeating work of marketing a supplement range: planning topics, writing ingredient guides and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your shop's website, and nothing goes out until you approve it.
How do supplement brands get more customers online?
Supplement brands get more customers online by answering the questions people ask before they buy: what an ingredient does, which form to take, how much and when, in plain language they can trust.
Maggie writes those guides for your blog every week and turns them into posts for Instagram, TikTok and your other channels, and Search Console in cmo.so shows which ones bring visitors to your shop.
How much does marketing automation cost for a supplement brand?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing brand posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time, and published posts stay.
Which channels should supplement brands start with?
Most supplement brands start with their own blog for ingredient guides, plus Instagram, where people follow routines and new launches.
TikTok, Facebook and YouTube are in beta and suit short routine and unboxing videos, and LinkedIn reaches gyms, clinics and stockists. Each channel has its own posting times and queue.
Can cmo.so stop posts making health claims we can't use?
It can help. Content Policy Guard checks posts against health and medical rules and your own house rules, such as "never say treats or cures", and holds a risky post as a draft with a suggested rewrite.
These are AI suggestions, not legal or compliance advice. A qualified person should still review your claims, and your brand stays responsible for what it publishes.
Is it safe to let AI write about supplements?
It is when a person stays in charge. By default nothing goes out until you approve it, so your nutritionist or regulatory adviser can read every post first.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Can it write about ingredients like creatine, ashwagandha or omega-3?
Yes, cmo.so can cover those ingredients. Maggie, your AI CMO, writes ingredient guides from your brand profile, explaining what each ingredient is, the forms it comes in and how your products use it.
You decide how far the guides go, and Content Policy Guard can flag wording that sounds like a medical claim.
Does it work with our Shopify shop?
Yes. cmo.so publishes blog posts to Shopify, WordPress (including WooCommerce), Wix and Webflow, and to any other website through the cmo.so API.
Posts can link to your product pages, so a guide to magnesium can send readers straight to the right blend.
Will cmo.so change our prices or stock?
No, cmo.so never changes your prices or stock. Maggie writes and publishes posts; she never changes products, prices or stock in your shop.
She doesn't run ads or send email newsletters either, so those stay with the tools you already use.
We sell sports nutrition and wellness ranges. Can it write for both?
Yes. Add both ranges to your brand profile and Maggie plans topics for each, such as training recovery for athletes and daily routines for busy parents.
If each range has its own website, add both to one account and each gets its own brand profile, channels, schedule and approvals.
Can we use our own product photos and videos?
Yes. Every post comes with a picture in your brand's look, and you can upload your own photos or videos instead when you have them.
Uploaded videos are only used to post them and are deleted within 7 days.
Can our nutritionist approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your nutritionist can check guides while your social media lead approves Instagram and TikTok posts.
Give every ingredient the guide it deserves
Enter your shop's website. Your brand profile and first week of guides and posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time