Marketing automation for pharmaceutical companies
Partners, investors, future colleagues and the wider public all look you up, and in pharma every public word is read carefully. Maggie, your AI CMO, writes company news, capability articles and LinkedIn posts, checks them against medical rules and your own, and waits for your approval.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why pharmaceutical companies struggle to keep their marketing going
You run labs, manufacturing lines and partnerships under strict rules. Writing about it for the outside world feels risky, so the website and LinkedIn often say very little.
Every post queues for review
Medical, regulatory and legal colleagues all need to see public content, and they are busy with work that can't wait. A simple LinkedIn post can take weeks, so most ideas are dropped.
You can't talk about products freely
Rules on promoting medicines to the public limit what you can say, so teams fall back on silence. But partners and investors still want to see what you do, how you work and where you're going.
Partners can't see your capabilities
A biotech looking for a manufacturing or licensing partner searches for specific skills: sterile filling, small-batch production, a particular dosage form. If your site lists them in one line, they shortlist someone else.
Scientists are busy doing science
The people who could explain your work clearly are in the lab or the plant. Their expertise rarely becomes an article, and the company looks quieter than it is.
Your new production line opens this month, and the posts are already through review.
It's Monday. Your company has finished a new sterile manufacturing line, and business development wants potential partners to know before a big industry conference next month.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: your contract development and manufacturing services, the biotech and specialty pharma companies you work with, your sites, your quality record, your competitors and your precise, measured voice. You turn on Content Policy Guard for medical rules and add house rules of your own: never name a prescription medicine, and never describe a product's effect on patients.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a blog post on what to look for in a sterile manufacturing partner, an article on how a technology transfer works step by step, LinkedIn posts about the new line and one from your head of quality on what it means for partners. Content Policy Guard has held one sentence that read like a claim about a product's benefits, with a suggested rewrite. Your regulatory lead approves the rewrite and the rest in one sitting.
The posts go out across the month at the times you set, each reported back with its link. Search Console in cmo.so shows which capability articles partners found, and AI visibility shows how Google's AI answers describe your company.
Steady, careful communication for a regulated business
Each of those problems has an answer, and your reviewers still decide what goes out under your name.
Rules checked before review
Turn on Content Policy Guard and posts are checked against medical rules and your own house rules. A risky post is held as a draft with a suggested rewrite, so reviewers see cleaner drafts. These are AI suggestions, not legal or compliance advice.
Content Policy GuardCapability articles partners search for
Clear explainers of your services, dosage forms, quality processes and how a partnership works, written for Google and for AI answers. Published to your WordPress, Webflow, Wix or Shopify site, or any site through the cmo.so API.
Blog on autopilotLinkedIn that shows a living company
Site news, milestones, quality and sustainability work, people and careers become LinkedIn posts in your voice, every week, for partners, investors and future colleagues.
LinkedInShe knows your business
Enter your website and Maggie builds your brand profile: services, partners, sites, unique selling points, SWOT, competitors and voice. Every post starts from it, and you can correct any part.
Brand profileYour reviewers have the final word
By default nothing goes out until it is approved. Add medical, regulatory and communications colleagues in Me → Team, keep approvals on for every channel and see who approved what.
Approvals and teamKnow how AI describes you
AI visibility shows how Google's AI answers describe your company, and Search Console shows which articles bring partners and candidates to your website.
AI visibility and Search ConsoleYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to reviewed, approved posts in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Set your rules
Check your profile, turn on Content Policy Guard for medical rules and add your company's own.
Review every draft
Articles and LinkedIn posts arrive with pictures. Approve, edit or skip each one.
Publish what you approved
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways pharmaceutical companies handle their public content, and where each one runs out.
…use a healthcare communications agency?
Specialist agencies know the rules, but their retainers are sized for big launches, and every draft still goes through your own review. Maggie keeps everyday company content going from £15 a month.
…only post when there's big news?
Big news is rare, and a LinkedIn page that posts twice a year looks inactive to partners and candidates. Steady posts about how you work keep you visible in between.
…ask scientists to write?
They know the work best and have the least time. Maggie drafts from your brand profile, and your experts only need to check the facts.
…write it with ChatGPT?
You still brief it, check every claim, make the picture and post it yourself, and it doesn't hold your house rules. Maggie remembers your company and rules and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for pharmaceutical companies: your questions
Still unsure?
What is marketing automation for pharmaceutical companies?
It's software that does the repeating content work of a pharmaceutical company's public channels: planning topics, writing company news, capability articles and LinkedIn posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website and brand profile, and nothing goes out until your reviewers approve it.
How do pharmaceutical companies get more customers online?
Pharmaceutical companies that sell to other businesses get more partners and customers online by explaining their capabilities clearly and showing steady activity: capability articles on their own website and regular, careful posts on LinkedIn.
Maggie writes those every week, Search Console shows which articles bring visitors, and AI visibility shows how Google's AI answers describe your company.
How much does marketing automation cost for a pharmaceutical company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a company posting on its website, LinkedIn and other channels.
Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Which channels should pharmaceutical companies start with?
Most start with LinkedIn, where partners, investors, healthcare professionals and future colleagues follow the industry, and their own website for news and capability articles.
Google Business can help each site be found locally, for example by candidates and suppliers. Facebook, Instagram, YouTube and TikTok are in beta. Each channel has its own posting times and queue.
Is it safe to use AI to write content for a pharmaceutical company?
It is safe when qualified people review every post before it is published. cmo.so keeps approvals on by default, and Content Policy Guard can hold a post that may break medical rules or your house rules as a draft with a suggested rewrite.
Content Policy Guard gives AI suggestions, not legal or compliance advice. It does not make a post compliant with the rules that apply to you on its own, and your company stays responsible for what it publishes.
Can cmo.so keep posts away from promoting medicines?
It can help. You can add house rules to Content Policy Guard, such as never naming a prescription medicine or describing a product's effects, and a post that may break them is held as a draft with a suggested rewrite.
You can also tell Maggie which topics to write about, such as capabilities, quality, people and company news, and your reviewers check every post.
What topics will Maggie write for a pharmaceutical company?
Typical topics are your services and capabilities, how partnerships and technology transfers work, quality and manufacturing processes, sustainability work, site news, milestones and careers.
She plans them from your brand profile and Search Console data, and you can add or block topics at any time.
Do we need to share confidential information?
No, you don't need to share anything confidential. Maggie works from your public website and the brand profile you check, so there's no need to share confidential data, partner details or anything not already public.
cmo.so never sells or rents your data, and Search Console data is never used for advertising or to train AI models.
Can it help us recruit?
Yes. Posts about your people, your sites and the work your teams do help candidates see what it's like to work with you, especially on LinkedIn.
cmo.so doesn't post job adverts to job boards or manage applications, but posts can link to your own careers page.
We have several sites or brands. Can cmo.so handle them?
Yes. If each site or brand has its own website, add them all to one account and each gets its own brand profile, channels, schedule, rules and approvals.
If they share one website, Maggie can write about each site from the same brand profile.
Can our medical and regulatory team approve posts?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
Approvals, edits and changes are kept in one place, so you always know who approved what.
Show partners what you do, carefully and every week
Enter your website. Your brand profile and first week of articles and LinkedIn posts are ready in minutes, and nothing goes out until your reviewers approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time