Marketing automation for medical device companies

It's software that does the repeating work of marketing a medical device business: planning topics for each buyer, writing articles and LinkedIn posts, making pictures and publishing them on schedule.

With cmo.so, Maggie does all of it from your company's website, and nothing goes out until a person on your team approves it.

Medical device companies get more customers online by explaining their devices clearly and regularly to the clinicians, managers and procurement teams who research before they buy, on their own website and on LinkedIn.

Maggie, your AI CMO, writes that content every week for each audience, and Search Console shows which articles bring buyers to your website.

It is safe when qualified people review every post before it is published. cmo.so keeps approvals on by default, and Content Policy Guard can hold a post that may break medical rules or your house rules as a draft with a suggested rewrite.

Content Policy Guard gives AI suggestions, not legal or compliance advice. It doesn't make a post compliant on its own, and your company stays responsible for what it publishes, so your regulatory or medical affairs reviewer should still read each post.

It can help, because you set the rule and it checks against it. Add a house rule such as never describing a use outside the labelled indication, and a post that may break it is held as a draft with a suggested rewrite.

Your brand profile also lists each device and what it is intended for, so drafts start from the right description. A person should still check every claim before approving.

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month for two posts a day, and Pro at £45 a month for a company posting on several channels, which suits most device makers.

Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.

Most start with their own blog for clinical and buying explainers and LinkedIn for clinicians, hospital managers, procurement teams and distributors.

YouTube is in beta and suits product handling and training videos you have already filmed. Each channel has its own posting times and queue, and one idea can become a post for every channel.

Yes, you can plan posts for each audience. A clinical explainer and a buying guide on the same device are written with different questions in mind: handling and use for one, total cost, training and supply for the other.

You choose the topics and the balance between them, and every draft waits for your review.

No, cmo.so needs neither of them, because Maggie works from your public website and the brand profile you check, so there is no need to share clinical files or anything about patients.

cmo.so never sells or rents your data, and it does not connect to patient record systems.

It can plan a run of posts before and after the event. Tell Maggie the date and what you're showing, and she drafts stand invitations, explainers and follow-up posts weeks ahead for your team to review.

After the event, posts keep going out on schedule, so the attention doesn't end when the stand comes down.

Yes, you can add them as reviewers. In Me → Team you add people and choose what each can see or change, using presets such as editor or manager.

Approvals and edits are kept in one place, so you always know who approved each post.

It can, if each market has its own website. Add each one to your account and each gets its own brand profile, channels, schedule and approvals.

That way the device range, wording and reviewers can match each market.

cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.

Each post is reported back with its link once it is live.