Marketing automation for health tech companies
Clinicians, practice managers and patients all need to understand your product, and none of them will trust a careless claim. Maggie, your AI CMO, writes clear explainers and LinkedIn posts for each of them, checks them against medical rules if you ask, and waits for your approval.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why health tech companies struggle to keep their marketing going
You're building for clinics, patients and the people who pay for care, often with a small team. Every word about health needs care, so marketing moves slowly or not at all.
Every claim feels risky
One sentence that sounds like a promise of a clinical outcome can cause real trouble. So posts sit in review for weeks, and most never go out.
Several buyers, several languages
A GP wants evidence and workflow, a practice manager wants time saved, a patient wants to know it's easy and safe, and an investor wants traction. One blog post can't speak to all of them.
Long sales cycles go cold
Healthcare buyers take months to decide, through pilots, procurement and committees. If your LinkedIn and blog go quiet in between, they forget why you were on the list.
Clinicians are your best writers, and the busiest
Your clinical lead knows exactly how the product fits a consultation, but they are seeing patients or on calls with customers. Their insight rarely reaches the website.
Your pilot results are in, and the posts about them pass review first time.
It's Monday. A group of practices has finished a pilot of your remote monitoring app, and your team wants to tell other practices about it before a big primary care conference next month.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: your app for monitoring patients with long-term conditions at home, the GP practices and community teams who use it, the patients it serves, your competitors and your calm, plain-spoken voice. You turn on Content Policy Guard for medical rules and add a house rule of your own: never suggest the app replaces a clinician's judgement.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a blog post on how remote monitoring fits a practice's week, a guide for practice managers on setting up a pilot, two LinkedIn posts for clinicians and one from your clinical lead's point of view. Content Policy Guard has held one sentence that read like a promise about patient outcomes, with a suggested rewrite. Your clinical lead approves the rewrite and the other posts from the iPhone app.
The posts go out across the next weeks at the times you set, each reported back with its link. Search Console in cmo.so shows which guides practices found, and AI visibility shows how Google's AI answers describe your product.
Careful content for a careful market
Each of those problems has an answer, and your team still decides what goes out under your name.
Medical rules checked before you read
Turn on Content Policy Guard and posts are checked against medical rules, or your own house rules. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardExplainers for each reader
How the product fits a clinic's workflow, what a pilot involves, how patients use it and how data is protected, written for Google and for AI answers. Published to your WordPress, Webflow, Wix or Shopify site, or any site through the cmo.so API.
Blog on autopilotLinkedIn through the long sales cycle
Product updates, clinical insights and pilot lessons become LinkedIn posts in your voice, every week, so clinicians, commissioners and investors see you between meetings.
LinkedInShe knows your product and your market
Enter your website and Maggie builds your brand profile: product, users, patients, unique selling points, SWOT, competitors and voice. Every post starts from it, and you can correct any part.
Brand profileYour clinical lead has the final word
By default nothing goes out until it is approved. Add clinicians, product and marketing in Me → Team, and approve from the web app, the iPhone app, ChatGPT or Claude.
Approvals and teamKnow what search and AI say
Search Console in cmo.so shows which explainers bring people in, and AI visibility shows how Google's AI answers describe your product when someone asks about tools like yours.
AI visibility and Search ConsoleYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to careful, approved posts in four steps
Enter your website
Maggie reads it and drafts your brand profile, competitors included, in minutes.
Set your rules
Check your profile, turn on Content Policy Guard for medical rules and add your own.
Review every draft
Explainers and LinkedIn posts arrive with pictures. Approve, edit or skip each one.
Publish what you approved
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways health tech companies try to reach buyers, and where each one runs out.
…hire a healthcare marketing agency?
Specialist agencies know the sector, but SEO and content agencies often cost around £1,000 a month and every draft still goes through your clinical review. Maggie writes and publishes every week from £15 a month.
…ask the clinical lead to write?
They know the subject best and have the least time. Maggie drafts from your brand profile and the clinical lead only needs to check and approve.
…save it all for conferences?
Conferences bring a burst of conversations, then months of silence. Steady posts on your website and LinkedIn keep those conversations going until the buyer is ready.
…write it with ChatGPT?
You still brief it, check every claim, make the picture and post it yourself, and it doesn't hold your house rules. Maggie remembers your product and rules and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for health tech companies: your questions
Still unsure?
What is marketing automation for health tech companies?
It's software that does the repeating content work of marketing a health product: planning topics, writing explainers and LinkedIn posts for clinicians, buyers and patients, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website and brand profile, and nothing goes out until someone on your team approves it.
How do health tech companies get more customers online?
Health tech companies get more customers online by explaining clearly and carefully what their product does, who it is for and how it fits real care, on their own website and on LinkedIn, week after week.
Maggie writes those explainers and posts, Search Console shows which ones bring visitors, and AI visibility shows whether Google's AI answers mention your product.
How much does marketing automation cost for a health tech company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a team posting on its blog, LinkedIn and other channels.
Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Which channels should health tech companies start with?
Most start with their blog, for explainers that clinicians, practice managers and patients search for, and LinkedIn, where clinicians, commissioners, partners and investors follow the sector.
Patient-facing products may add Facebook or Instagram, which are in beta along with YouTube and TikTok. Each channel has its own posting times and queue.
Is it safe to use AI to write about health products?
It is safe when a qualified person reviews every post before it is published. cmo.so keeps approvals on by default, and Content Policy Guard can hold a post that may break medical rules as a draft with a suggested rewrite.
Content Policy Guard gives AI suggestions, not legal or compliance advice. It does not make a post compliant on its own, and your company stays responsible for what it publishes.
Can cmo.so stop posts from making clinical claims?
It can help. You can add house rules to Content Policy Guard, such as never promising an outcome or never suggesting the product replaces a clinician, and a post that may break them is held as a draft with a suggested rewrite.
A qualified person should still review every post, and you can edit any draft before approving it.
Do we need to share patient data?
No, you don't need to share any patient data. Maggie works from your public website and the brand profile you check, and cmo.so doesn't connect to patient record systems.
cmo.so never sells or rents your data, and Search Console data is never used for advertising or to train AI models.
Can it write for clinicians and for patients separately?
Yes. Your brand profile includes each audience, and Maggie plans topics for each: workflow and evidence for clinicians, time and cost for managers, ease and reassurance for patients.
Each channel can have its own voice, so LinkedIn can speak to professionals while Facebook speaks to patients.
What topics will Maggie write for a health tech company?
Typical topics are how the product fits a care pathway, what a pilot involves, how to get staff and patients started, how data is kept secure, and answers to the questions buyers ask before they commit.
She plans them from your brand profile and Search Console data, and you can add topics of your own at any time.
Can it support a launch or a conference?
Yes, cmo.so can help with both. Tell your AI CMO, Maggie, about the launch or event and she drafts a short series of blog and LinkedIn posts ahead of time, so they can be reviewed before the day.
Each channel has its own queue and posting times, so the posts go out when you planned.
Can my team approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your clinical lead can approve anything clinical while marketing looks after the rest, and approvals, edits and changes are kept in one place.
Explain your product as carefully as you built it
Enter your website. Your brand profile and first week of explainers and LinkedIn posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time