
Marketing automation for telehealth providers
Patients compare online services in a few searches, and they choose the one that explains clearly how it works. Maggie, your AI CMO, writes careful posts about your online appointments for your website, LinkedIn and Google Business, and a qualified person on your team approves every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why telehealth providers struggle to keep their marketing going
Your clinicians are booked, your team is busy keeping video consultations running smoothly, and every public word about health needs a careful second look.
People don't trust what they can't see
A patient who has only ever sat in a GP's waiting room wants to know who they'll speak to, how prescriptions reach them and what happens if they need an examination. If your website doesn't explain it, they book elsewhere.
Every health claim needs checking
One careless line about treatment or results can cause real trouble with regulators and patients. So posts sit in a clinician's inbox for weeks, and most never go out.
Big apps outspend you on search
National online doctors and pharmacy apps buy the top of every search. A smaller service, with a specialism and real clinicians, needs helpful pages that rank and get quoted in AI answers instead.
Employers and insurers need a different story
Companies choosing a staff health benefit and partners referring patients read LinkedIn, not Instagram. Writing for patients and for buyers at the same time is two jobs nobody has time for.

Winter appointments are filling up, and your posts are already reviewed.
It's the first week of autumn, and your online clinic knows the winter rush is coming: coughs, low mood, repeat prescriptions and parents worried about children's temperatures at nine at night. Your website still talks about the summer.
You enter your website into cmo.so. Maggie reads it and writes your brand profile: video and phone consultations, the conditions your clinicians see, how prescriptions are sent, the employers who offer your service to staff, and the calm, plain voice you use with patients. You correct one thing: you no longer offer weekend appointments for new patients.
On Tuesday the drafts are waiting: a blog post on what to expect from a first video consultation, a guide to when an online appointment is the right choice and when to go in person, a Google Business post about evening appointments and a LinkedIn post for HR managers about adding remote GP access to a benefits package. Content Policy Guard has held one sentence that sounded like a promise of a diagnosis and suggested a careful rewrite.
Your clinical lead reads the drafts on her phone between consultations, approves three and edits the fourth. The posts go out at the times you set for each channel, each one comes back with its link, and Search Console in cmo.so shows which guides patients are reading.
Marketing that explains online care clearly and carefully
Each of those problems has an answer, and your clinicians still decide what goes out under your service's name.
Guides that answer patients' first questions
How a video consultation works, how prescriptions arrive, what you can and can't treat online. Written for Google and for AI answers, published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotA second check on every claim
Turn on Content Policy Guard with medical rules or your own house rules. A post that may break them is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice, so a qualified person still reviews.
Content Policy GuardPosts for employers and partners
LinkedIn posts for HR teams, insurers and clinics that refer patients: how your service fits a benefits package, response times, the specialisms you cover. One idea, written again for each audience.
LinkedInYour service, your voice
Enter your website and Maggie builds your brand profile: services, patients, what makes you different from the big apps, competitors and voice. Every post and picture starts from it.
Brand profilePlanned around the health year
Winter coughs and colds, hay fever season, January health resolutions, mental health awareness weeks. Topics are planned and queued ahead, so posts arrive when people are searching.
Seasonal scheduleClinical sign-off built in
By default nothing goes out until it's approved. Add your clinical lead in Me → Team, let them approve from the iPhone app or app.cmo.so, and keep approvals on for every channel.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.





From your website to a month of reviewed posts in four steps
Enter your website
Maggie reads it and drafts your service's brand profile in minutes.
Check your profile
Correct your services and opening hours, switch on Content Policy Guard and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. A clinician approves, edits or skips each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways telehealth services try to reach patients, and where each one runs out.
…buy search ads?
Ads for health searches are expensive and stop the day you stop paying, and the national apps can always outbid you. Helpful guides on your own website keep bringing patients in, and AI answers can quote them.
…ask a clinician to write the blog?
Your clinicians are the right people to check a post, not to write one from scratch after a full list of consultations. Maggie drafts, they review, and the time spent drops to minutes.
…hire a health marketing agency?
Specialist agencies often cost around £1,000 a month or more, and still need your clinical sign-off. Maggie writes and publishes every week from £15 a month, with the same sign-off.
…write it with ChatGPT?
You still brief it, check every claim, make a picture and post it yourself, and it doesn't know your services or your rules. Maggie remembers your service, checks posts with Content Policy Guard and publishes on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for telehealth providers: your questions
Still unsure?
What is marketing automation for telehealth providers?
It's software that does the repeating work of marketing an online health service: planning topics, writing blog and social posts that explain your care, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until someone on your team approves it.
How do telehealth providers get more patients online?
Telehealth providers get more patients online by explaining clearly how their service works, who the clinicians are and what can be treated remotely, on their own website and in search.
Maggie writes those guides and posts every week, plans them around the health year, and Search Console in cmo.so shows which ones bring people to your booking page.
How much does marketing automation cost for a telehealth provider?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a service posting to patients and employers on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should telehealth providers start with?
Most start with their own blog, because patients research before they book, and LinkedIn if employers, insurers or partner clinics buy from them.
Google Business suits a service with a physical clinic or a named local area. Facebook and Instagram are in beta and can reach patients directly. Each channel has its own posting times and queue.
Is it safe to use AI for health marketing?
It can be, if every post is checked before it goes out. Approvals are on by default, and Content Policy Guard checks posts against medical rules or your own, holding a risky post as a draft with a suggested rewrite.
These are AI suggestions, not legal or compliance advice. A qualified person should still review every post, and your service stays responsible for what it publishes.
Does cmo.so connect to our patient records or booking system?
No, cmo.so doesn't connect to patient records, booking or clinical systems. Maggie works only from your public website and the brand profile you check.
Posts can link to your booking page, so a reader who is ready can book in the usual way.
Will the posts give medical advice?
The posts are written as general information about your service, not personal advice. You can tell Maggie in your brand profile to point readers to a consultation rather than suggest treatment.
Content Policy Guard can flag lines that sound like a diagnosis or a promised result, and your clinician makes the final decision.
Can it write for employers who buy our service for staff?
It can, and LinkedIn is the usual place for it. Maggie writes posts for HR and benefits managers about access, response times and the conditions you cover, in a more businesslike voice than your patient posts.
The same idea can become a patient guide on your blog and an employer post on LinkedIn, each written in its own style.
Can cmo.so write about mental health sensitively?
It can, if you set the tone. In your brand profile you can ask Maggie for calm, careful language, and to include where to get urgent help when a topic needs it.
You review every post before it goes out, and Maggie learns from your edits, so the tone gets closer to yours each time.
Does it help us appear in AI answers?
Posts are written to be clear and quotable, which helps Google's AI answers and assistants such as ChatGPT describe your service accurately.
AI visibility in cmo.so shows how Google's AI answers mention your service, so you can see what to write about next.
We run several clinics or brands. Can cmo.so handle them?
Yes. Add each website to one account and each gets its own brand profile, channels, schedule and approvals.
Your clinical lead can be added to every website in Me → Team, so the same person signs off posts across your brands.
What happens to our data?
cmo.so never sells or rents your data. Search Console data is used only to show your site's own results and plan its content, never for advertising or to train AI models.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.
Explain your online care before the winter rush
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until your team approves it.
- Free plan, no card needed
- You approve every post
- Cancel any time
