Marketing automation for corporate wellness providers
HR directors and people teams choose a wellbeing partner after months of reading, comparing and building a case for the budget. Maggie, your AI CMO, keeps your programmes in front of them with LinkedIn posts and articles written for the people who buy, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why corporate wellness providers struggle to keep their marketing going
Your week is workshops, on-site sessions and client check-ins. The articles and posts that would bring in the next contract wait until it's quiet, and it never is.
The buyer is not the user
Employees take part in your sessions, but an HR director or finance lead signs off the budget. Posts that only talk about feeling better don't answer the questions the person signing is asking.
Long, quiet buying cycles
Wellbeing budgets are often set once a year, and a company may read about you for months before it gets in touch. If you go quiet, they forget you by the time the budget opens.
A crowded, vague market
Apps, benefits platforms, coaches and training firms all promise happier, healthier teams. Without clear posts about what you actually deliver, you blur into the rest.
Health topics need care
Writing about stress, mental health, sleep or nutrition for a work audience means avoiding medical claims and staying sensitive. That takes time to get right, so posts get put off.
Mental Health Awareness Week is six weeks away, and your posts for HR teams are already drafted.
It's early April. You've run three workshops this week, and two clients have asked what you're planning for Mental Health Awareness Week in May. Your LinkedIn page hasn't had a post in a month.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: mental health awareness training for managers, on-site health checks, desk yoga and movement sessions, wellbeing workshops for hybrid teams, the mid-sized employers and HR teams you work with, and the warm but evidence-minded way you talk. You switch on Content Policy Guard with medical rules and add your own: no post may promise a health outcome. You correct one thing: you no longer run nutrition clinics.
By Tuesday the drafts are waiting, each with a picture in your brand's look: an article for HR directors on how to plan an awareness week that goes beyond a single talk, a LinkedIn post from your founder on what managers actually ask in mental health training, and a post on building a wellbeing calendar for the year. Content Policy Guard holds one line that reads like a promise to reduce sick days and suggests a rewrite. You accept it and approve all three.
The posts go out at the times you set for each channel, and each comes back with its link. Next, Maggie plans posts for the autumn budget season, and Search Console in cmo.so shows which articles HR teams are reading.
A marketing assistant who writes for HR buyers
Each of those problems has an answer, and you still decide what goes out under your company's name.
LinkedIn for the people who sign
Regular posts for HR directors, people managers and office managers on planning wellbeing programmes, supporting managers and choosing a provider, so your company is the name they know when the budget opens.
LinkedInArticles that help build the case
Posts on designing a wellbeing strategy, running awareness weeks, supporting hybrid teams and what to ask a provider, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotPlanned around the wellbeing calendar
New year resolutions, Mental Health Awareness Week, summer energy dips, budget planning season and winter wellbeing. Posts are written and queued ahead, so they reach buyers while they're planning.
Seasonal scheduleContent Policy Guard for health topics
Turn it on and posts are checked against medical rules, or your own, such as never promising a health outcome. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardYour programmes, clearly explained
Enter your website and Maggie builds your brand profile: programmes, buyers, what sets you apart, competitors and voice. Every post explains what you deliver in concrete terms, not vague promises.
Brand profileApprove between sessions
By default nothing goes out until you approve it. Read drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or let a channel you trust run on autopilot.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your company's website to a year of posts for HR buyers in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your programmes, name the employers you want to reach, turn on Content Policy Guard and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways wellness providers try to win employer contracts, and where each one runs out.
…rely on HR events and referrals?
They bring good conversations, but only with the people you meet. HR teams researching providers online find whoever has written clearly about the subject.
…get listed on a benefits platform?
A platform can bring visibility, but you sit beside many similar providers and the platform owns the relationship. Your own articles and LinkedIn posts show buyers why to choose you.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, and they still need you to explain how your programmes work. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your programmes or your house rules on health claims. Maggie remembers your company and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for corporate wellness providers: your questions
Still unsure?
What is marketing automation for corporate wellness providers?
It's software that does the repeating work of marketing a workplace wellbeing business: planning topics, writing articles and LinkedIn posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until you approve it.
How do corporate wellness providers get more clients online?
Corporate wellness providers get more clients online by being visible and useful to HR teams while they research: clear articles on planning wellbeing programmes, regular LinkedIn posts and pages that explain exactly what you deliver.
Maggie writes those posts every week, plans them around the wellbeing calendar, and Search Console shows which ones bring people to your site.
How much does marketing automation cost for a corporate wellness provider?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a provider posting on LinkedIn, the blog and other channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should corporate wellness providers start with?
Most start with LinkedIn, because that's where HR directors and people teams read and share, plus their own blog for articles buyers search for.
YouTube is in beta and suits short session clips or talks, and Instagram and Facebook are in beta if you also run classes for the public. Each channel has its own posting times and queue.
Is it safe to let AI write about mental health and wellbeing?
It is safe when a qualified person on your team reviews each post before it goes out, and approvals are on by default. Content Policy Guard can check posts against medical rules or your own, such as never promising a health outcome, and hold a risky post as a draft with a suggested rewrite.
These are AI suggestions, not legal or compliance advice. A qualified person should still review each post, and your company stays responsible for what it publishes.
Can the posts mention results from our programmes?
Only results you can stand behind. Maggie writes from your website and brand profile, so add the outcomes you can share and how you measure them.
Avoid claims you can't support, such as promised drops in sickness absence. Content Policy Guard can flag lines like that, and you check every post before approving it.
Can cmo.so write for HR buyers and for employees?
It can write for both. Maggie writes LinkedIn posts and articles for the people who buy, and can also write tips and session previews for the employees who take part.
If you run a separate website or app for employees, add it to the same account with its own brand profile, channels and schedule.
Does cmo.so connect to our booking or client records?
No, cmo.so doesn't connect to booking, patient or client record systems. It works from your public website and the brand profile you check.
Posts can link to your enquiry page, so an HR team can get in touch with you directly.
Can our facilitators share their own expertise?
They can. Tell Maggie what a facilitator sees in sessions, or have them add notes to a draft, and she writes posts in their point of view for you to approve.
Maggie learns from your edits, so posts get closer to how your team speaks each time.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
What happens to our data?
cmo.so never sells or rents your data. Search Console data is only used to show your site's own results and plan its content, never for advertising or to train AI models.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.
Can my team approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your clinical or training lead can check health topics while someone else approves the rest.
Be the provider HR teams already know when the budget opens
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time