Marketing automation for pharmacies
People search for a pharmacy nearby when they need a flu jab, travel advice or something for a child's temperature tonight. Maggie, your AI CMO, writes your service updates and health posts for Google Business and your website, checks them against medical rules, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why pharmacies struggle to keep their marketing going
Prescriptions, consultations and the queue at the counter take the whole day. Telling people what else you offer never quite happens.
Your services are a secret
Vaccinations, blood pressure checks, travel health advice and private consultations are all on offer, but many people nearby still think of you only as the place to collect a prescription.
Every season brings a rush
Flu season, hay fever, summer travel and winter coughs and colds all arrive on cue. If your posts start when the queue already reaches the door, they come too late to help anyone plan.
Health posts need real care
A post about a medicine or a symptom has to be accurate and careful, and can't read like a diagnosis. That makes it slow to write and easy to put off.
Chains and online pharmacies show up first
Large chains and online pharmacies publish all year. A local pharmacy whose Google Business profile hasn't changed in months is easy to scroll past, even if it's two minutes away.
Flu season starts next month, and your vaccination posts are already queued.
It's late August. Your flu vaccine stock is ordered, the clinic days are set, and you know that once September arrives there won't be a spare minute to tell anyone.
You paste your pharmacy's website into cmo.so. Maggie reads it and writes your brand profile: your prescription and delivery service, your vaccinations, travel clinic and blood pressure checks, your health and beauty counter, the families and older customers who rely on you, and the calm, friendly way your team explains things. You correct one thing: you no longer offer ear wax removal. You turn on Content Policy Guard for medical rules.
By Tuesday the drafts are waiting, each with a picture in your pharmacy's look: a blog post on who might want a flu jab and how to book one with you, a Google Business post for your vaccination clinic days with a Book button, a guide to packing a travel first aid kit, and a Facebook post about your free prescription delivery. Content Policy Guard has held one line that said a cold remedy would "cure" symptoms, with a suggested rewrite. Your pharmacist reads each post, approves three and accepts the rewrite.
The posts go out at the times you set for each channel and each one comes back with its link. While you're at the counter, Maggie is already planning the winter coughs and colds posts, and Search Console in cmo.so shows which health guides people nearby are finding.
A marketing assistant who knows the pharmacy year
Each of those problems has an answer, and your pharmacist still decides what goes out under your name.
Found by people who need you today
Regular Google Business posts keep your pharmacy visible in local search, with your services, opening hours updates, clinic days as events and a Book button for appointments.
Google BusinessPlanned around the health calendar
Flu season, hay fever, summer travel and winter illnesses. Posts are written and queued weeks ahead, so people know what you offer before the rush.
Seasonal scheduleHelpful guides on your website
Posts on what to keep in a medicine cabinet, preparing for travel, managing hay fever and when to speak to a pharmacist, written for Google and for AI answers. Published to your WordPress or WooCommerce, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotMedical rules, checked before you read
Turn on Content Policy Guard and posts are checked against medical rules or your own. A risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardYour pharmacy, not a chain
Enter your website and Maggie builds your brand profile: your services, your customers, what sets you apart from the chains, competitors and voice. Every post starts from it.
Brand profileApprove between prescriptions
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel when a clinic is fully booked.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your pharmacy website to a season of posts in four steps
Enter your website
Maggie reads it and drafts your pharmacy's brand profile in minutes.
Check your profile
Correct your services and opening hours, and turn on Content Policy Guard for medical rules.
Review the drafts
Your first week of posts arrives with pictures. Your pharmacist approves, edits or skips each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways independent pharmacies try to get noticed, and where each one runs out.
…rely on posters in the window?
Window posters reach people already walking past. Google Business posts and website guides reach the people searching for a pharmacy or a vaccination nearby, before they decide where to go.
…post on Facebook when the counter is quiet?
The counter is rarely quiet in flu season or before the summer holidays, which is exactly when posts matter most. Maggie writes ahead and keeps your schedule going.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, and your pharmacist would still need to check every health claim. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, find the picture and post it yourself, and it doesn't know your services or your rules. Maggie remembers your pharmacy and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for pharmacies: your questions
Still unsure?
What is marketing automation for pharmacies?
It's software that does the repeating work of marketing a pharmacy: planning posts around the health calendar, writing service updates and health guides, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your pharmacy's website, and nothing goes out until you approve it.
How do pharmacies get more customers online?
Pharmacies get more customers online by being easy to find when people need help nearby: an active Google Business profile, clear pages about each service and regular posts before flu season, hay fever and the travel months.
Maggie writes those posts every week and queues them ahead of each season, and Search Console in cmo.so shows which ones bring people to your site.
How much does marketing automation cost for a pharmacy?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most independent pharmacies, and Pro at £45 a month suits a pharmacy posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should pharmacies start with?
Most pharmacies start with Google Business, because that's where people searching for a pharmacy or a vaccination nearby decide, plus their own website for health guides.
Facebook is in beta and suits reaching local families, and Instagram is in beta for your health and beauty range. Each channel has its own posting times and queue.
Is it safe to use AI to write health content for a pharmacy?
It is safe when a pharmacist or another qualified person reviews every post before it is published. cmo.so keeps approvals on by default, and Content Policy Guard can hold a post that may break medical rules as a draft with a suggested rewrite.
Content Policy Guard gives AI suggestions, not legal or compliance advice. It does not make a post compliant with your professional rules on its own, and your pharmacy stays responsible for what it publishes.
Will posts give medical advice to individuals?
They shouldn't, and you can make sure. Posts give general information and point people to speak to your pharmacist; add a house rule to Content Policy Guard such as "never suggest a diagnosis or dose for a particular person".
A post that may break that rule is held as a draft with a suggested rewrite, and you review every post before it goes out.
Can posts promote our vaccination clinics?
They can. Google Business posts can carry events for your clinic days and a Book button that takes people to your booking page.
Maggie also writes blog and social posts in the weeks before, so people know what's on offer and how to book.
Does it connect to our patient records or prescription system?
It doesn't. cmo.so never connects to patient records, prescription systems or booking systems, and it doesn't send email newsletters.
Maggie writes from your website and brand profile only, so no patient information is used in any post.
Can it write about our health and beauty range?
It can. Posts can cover skincare, sun care, travel essentials and gift ideas from your counter, with Content Policy Guard checking that product claims stay careful.
cmo.so never changes products, prices or stock in your online shop; posts simply link to what you sell.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
We have several pharmacies. Can cmo.so handle each one?
It can. If each pharmacy has its own website, add them all to one account and each gets its own brand profile, channels, schedule and approvals.
If they share one website, Maggie can still write posts for each branch's customers from the same brand profile.
Can our pharmacist approve posts while someone else manages them?
Yes, that works well. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So a dispenser can manage the schedule while the pharmacist approves every health post.
Have your flu season posts ready before the queue starts
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time