Marketing automation for dental practices

It's software that does the repeating work of marketing a dental practice: planning topics, writing blog and social posts that answer patients' questions, making pictures and publishing them on schedule.

With cmo.so, Maggie does all of it from your practice's website, and nothing goes out until someone at your practice approves it.

Dental practices get more patients online by being easy to find and easy to trust: an active Google Business profile, clear treatment pages on their own website and regular posts that answer the questions people search for.

Maggie writes those posts every week for the treatments you want to grow, and Search Console in cmo.so shows which ones bring people to your site.

It is safe when a qualified person reviews every post before it is published. cmo.so keeps approvals on by default, and Content Policy Guard can hold a post that may break medical rules as a draft with a suggested rewrite.

Content Policy Guard gives AI suggestions, not legal or compliance advice. It does not make a post meet your professional rules on its own; a clinician should still review each post, and your practice stays responsible for what it publishes.

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits a single practice, and Pro at £45 a month suits a growing practice posting on several channels.

Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.

Most practices start with Google Business, because that's where people searching for a dentist nearby decide, plus their own blog for treatment guides and patient questions.

Facebook and Instagram are in beta and suit local families and cosmetic treatments, and LinkedIn reaches local employers and colleagues who refer patients. Each channel has its own posting times and queue.

It doesn't, and it can't connect to them. Maggie works from your public website and the brand profile you check, and never connects to patient record or booking systems.

cmo.so never sells or rents your data, and social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.

It can, and you stay in control of the wording. Maggie explains treatments in general terms, and you can add house rules such as no before-and-after claims or never promising a result, which Content Policy Guard checks posts against.

A clinician should still read each post before approving it, because only a person can judge how it will read to a patient.

It can help patients find out about them. Maggie writes posts introducing new team members, what a hygiene appointment involves and why regular visits matter, with a Google Business Book button that goes to your booking page.

She doesn't take bookings or connect to your booking system, so patients still book through your usual route.

Your brand profile records what you offer and to whom, and Maggie writes posts that match, such as general care for everyone and separate guides for private treatments.

If you're not taking new NHS patients, add that to your profile and she'll avoid suggesting it.

It can write calm, practical posts about what happens at an appointment, how your team supports anxious patients and what to tell the receptionist when booking.

You review every post, and Maggie learns from your edits, so the tone gets closer to the way your team speaks to patients.

cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.

Each post is reported back with its link once it is live.

Several websites can sit in one account, each with its own brand profile, channels, schedule and approvals.

If your practices share one website, Maggie can write posts for each location's patients from the same brand profile, and your team approves them in Me → Team.