Marketing automation for veterinary practices
Pet owners choose a vet when a new puppy arrives, when they move house or when something worries them late at night, and they pick the practice they've seen giving sensible advice. Maggie, your AI CMO, writes that advice every week for your website, Google Business and Facebook, and you approve every post.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why vet practices find it hard to keep their marketing going
Consults run over, emergencies arrive and the practice manager is covering reception again. The Facebook page waits until next week.
The same seasonal questions every year
Fireworks and anxious dogs, ticks in spring, heatstroke in summer, chocolate at Christmas. Your team answers them on the phone dozens of times, when one good post a few weeks earlier would reach every client at once.
“Vet near me” goes to the bigger group
New pet owners search for a vet nearby and pick from the first few profiles. A Google Business profile that hasn't posted in months looks less cared for than the corporate practice down the road.
Your team's knowledge stays in the consult room
Your nurses run weight clinics, your vets know which local walks have blue-green algae warnings, and your receptionists know what new clients ask. Almost none of it reaches your website.
Health plans and new services go unnoticed
You launch a pet health plan, a dental month or a new orthopaedic service, mention it once on Facebook and wonder why so few clients ask about it.
Bonfire Night is three weeks away, and your firework advice is already queued.
It's Monday in mid-October. Your team is already getting calls about firework anxiety, and nothing about it is on your website or Facebook page yet.
You enter your practice's website into cmo.so. Maggie reads it and writes your brand profile: a two-site small animal practice, your nurse clinics for puppies and older cats, the pet health plan, the out-of-hours arrangement with a local emergency service, the villages around you and the kind, plain-speaking way your team talks to owners. You correct one thing: your second site no longer sees rabbits and exotics.
By Tuesday the drafts are waiting, each with a picture in your practice's look: a blog post on preparing a nervous dog for fireworks, a Google Business post with a button to your contact page, a Facebook post asking owners to book a pre-fireworks chat early, and a post introducing the nurse who runs your senior pet clinics. You approve three from your phone between consults and ask a vet to check the wording of the fourth.
The posts go out at the times you set for each channel, spread across the three weeks, and each comes back with its link. While your team is busy on the night itself, Maggie is planning the Christmas hazards posts, and Search Console in cmo.so shows which pet care guides owners are finding.
A marketing assistant who knows the pet care year
Each problem has an answer, and nothing goes out under your practice's name until you have approved it.
Pet care guides on your blog
Posts on new puppy and kitten care, fireworks, ticks, summer heat, dental care and older pets, written for Google and for AI answers. Published to WordPress, Wix, Webflow, Shopify or any site through the cmo.so API.
Blog on autopilotPlanned around the pet care calendar
Fireworks season, Christmas hazards, spring parasites, summer heat and your own clinics are planned and queued weeks ahead, so the advice lands before the phones get busy.
Seasonal scheduleFound by local pet owners
Regular Google Business posts keep your practice visible in local search, with events such as a puppy party, offers on health plans and buttons that take owners straight to your contact or booking page.
Google BusinessCareful with clinical advice
Content Policy Guard can check posts against medical rules or your own house rules and hold a risky one as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice; a vet should still review clinical posts, and your practice stays responsible for what it publishes.
Content Policy GuardFacebook for your local community
One idea becomes a post for each channel in its own style: Facebook and Instagram for local owners (in beta), and LinkedIn if you want to recruit vets and nurses or reach local farms and breeders.
Every channelApprove between consults
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel during a busy week.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your practice website to a year of pet care posts in four steps
Enter your website
Maggie reads it and drafts your practice's brand profile in minutes.
Check your profile
Correct the species you see and your sites, add your clinics and plans, and choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways independent vets try to stay visible, and where each one runs out.
…ask a nurse to run Facebook?
Many practices do, and it works until the rota gets busy or that nurse moves on. Maggie writes the posts so your team only has to check them.
…rely on word of mouth?
Recommendations still matter, but people who have just moved or bought their first puppy search online first. A busy Google Business profile and helpful pages catch them.
…pay a veterinary marketing agency?
SEO and content agencies often cost around £1,000 a month, which is a lot for an independent practice. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, find a picture and post it yourself, and it doesn't know your clinics, species or sites. Maggie remembers your practice and posts on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for veterinary practices: your questions
Still unsure?
What is marketing automation for veterinary practices?
It's software that handles the repeating work of marketing a vet practice: planning posts around the pet care year, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does this from your practice's website and brand profile, and nothing goes out until you approve it.
How do veterinary practices get more clients online?
Vet practices get more clients online by being easy to find and trust when someone needs a vet: an active Google Business profile, helpful pet care pages on their own website and regular posts on local social channels.
Maggie writes those posts every week and queues them ahead of fireworks, Christmas and the busy seasons, and Search Console in cmo.so shows which ones bring owners to your site.
How much does marketing automation cost for a vet practice?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most single practices, and Pro at £45 a month suits a practice posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Which channels should veterinary practices start with?
Most practices start with Google Business, because that's where new owners searching for a vet nearby decide, plus their own blog for pet care advice.
Facebook and Instagram are in beta and suit local pet owners, and LinkedIn helps with recruiting vets and nurses. Each channel has its own posting times and queue.
Is it safe to let AI write pet health advice?
It's safe when a vet checks it, and nothing goes out until you approve it. Approvals are on by default for every channel, and you can keep clinical posts on approval while letting simpler ones run on autopilot.
Content Policy Guard can also check posts against medical rules or your house rules. These are AI suggestions, not legal or compliance advice; a qualified person should still review, and your practice stays responsible for what it publishes.
Can posts mention medicines and treatments?
They can talk about conditions, prevention and when to see a vet. Add your house rules to your brand profile, for example not naming prescription medicines, and Maggie follows them in every draft.
Content Policy Guard can hold a post that breaks those rules as a draft with a suggested rewrite, and a vet should still review anything clinical.
Does it connect to our practice management system?
No, cmo.so doesn't connect to practice management, booking or client record systems, so it never sees your clients' or patients' details.
Posts can link to your own booking or contact page, so owners still book the way they do now.
Can it send vaccination or booster reminders?
No, cmo.so doesn't send reminders or email newsletters. Maggie writes and publishes blog and social posts.
A post on why boosters matter, or a reminder to book before a busy season, can still prompt owners to get in touch.
Can it promote our pet health plan?
Yes. Add your plan to the brand profile and Maggie writes posts explaining what it covers and who it suits, with a Google Business button or link to your sign-up page.
Posts describe the plan from your own wording, so check any prices or terms before you approve them.
We have three sites. Can cmo.so handle all of them?
Yes. If each site has its own website, add them to one account and each gets its own brand profile, channels, schedule and approvals.
If they share one website, Maggie can write posts for each site's local owners from the same brand profile.
Does it work for farm and equine vets?
Yes, it works for them too. Maggie builds your brand profile from your website, so a mixed, farm or equine practice gets posts about the work it actually does, such as lambing season, herd health or caring for older horses.
LinkedIn and Facebook often suit farm clients, and you choose which channels to use.
Can our vets and nurses approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So a senior vet can check clinical posts while the practice manager looks after Facebook and Google Business.
Have the right advice out before the phones ring
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time