Marketing automation for pet care businesses
Pet owners search for a groomer, a dog walker or a sitter nearby, then pick the one that feels trustworthy. Maggie, your AI CMO, writes care tips, local posts and social posts that show owners how well you look after their animals, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why pet care businesses never find time to market themselves
Your hands are full of dogs, brushes and leads from first drop-off to last pick-up. Posting is something you'll do this evening, and this evening never comes.
The animals come first
A nervous cockapoo on the grooming table, six dogs on the afternoon walk, a cat that needs medicine at the cattery. There's no spare hand for writing posts, and no spare hour after.
Owners need to trust you first
People are handing over a member of the family. They read your website, your reviews and your posts before they book a first groom or a trial day, and a silent page doesn't reassure anyone.
“Groomer near me” goes to someone else
When someone needs a walker or a groomer, Google shows the businesses nearby with an active Google Business profile and fresh pages. A profile that never posts is easy to scroll past.
Busy seasons sneak up on you
Summer holiday boarding, the pre-Christmas groom, puppies arriving in spring, fireworks season. By the time you think to post about it, you're already fully booked or wishing you were.
Fireworks season is a month away, and your posts for anxious pets are ready.
It's early October. Bonfire Night is coming, your phone will soon fill with worried owners, and the Christmas grooming slots need filling too. Your website hasn't changed since the summer.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: your grooming and doggy daycare, the breeds you see most, the villages your walkers cover, the puppy introduction sessions you run, and your warm, gently funny voice. You correct one thing: you've stopped home boarding this year.
By Tuesday the drafts are waiting, each with a picture in your business's look: a blog post on helping a dog through fireworks night, a Google Business post opening Christmas grooming slots with a Book button, an Instagram post on what happens at a first puppy groom, and a Facebook post reminding owners about the daycare's winter hours. You approve three between appointments and add your own tip to the fourth.
The posts go out at the times you set for each channel, each comes back with its link, and Search Console in cmo.so shows which care tips owners are finding. While you finish a hand-strip, Maggie is already planning the posts for the new puppy season.
A marketing helper who knows the pet owner's year
Each of those problems has an answer, and you still decide what goes out under your business's name.
Care tips owners search for
Posts on coat care, first grooms, puppy socialising, fireworks, hot weather and holiday care, written for Google and for AI answers and published to your WordPress or WooCommerce, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotFound in your area
Regular Google Business posts keep you visible to owners searching nearby, with offers such as a first-groom discount, events such as a puppy party, and a Book button that goes to your booking page.
Google BusinessSocial posts owners love
One idea becomes a post for each channel in its own style: Instagram, Facebook and TikTok in beta for local owners, LinkedIn for vets, landlords and local businesses you want to partner with.
Every channelYour business, your voice
Enter your website and Maggie builds your brand profile: services, animals, area, customers, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profilePlanned around the pet year
Spring puppies, summer heat and holiday boarding, fireworks season and the Christmas groom. Posts are written and queued ahead, so they go out while you're busy with the animals.
Seasonal scheduleApprove between appointments
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post or pause a channel when you're fully booked.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a season of posts in four steps
Enter your website
Maggie reads it and drafts your business's brand profile in minutes.
Check your profile
Correct your services and area, add the animals and seasons that matter to you and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways pet care businesses try to get found, and where each one runs out.
…rely on word of mouth?
Happy owners recommend you at the park, and that's worth a lot. New owners and people who've just moved to the area still search first, and they need to find you when they do.
…list on pet-sitting and booking apps?
Apps bring bookings, but they take a fee and put you in a list next to every competitor. Your own website and Google Business profile bring owners who book you directly.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, which is a lot of grooms. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your services or your area. Maggie remembers your business and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for pet care businesses: your questions
Still unsure?
What is marketing automation for pet care businesses?
It's software that does the repeating work of marketing a pet care business: planning posts around the pet owner's year, writing care tips and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until you approve it.
How do pet care businesses get more customers online?
Pet care businesses get more customers online by being easy to find when owners search nearby and by showing, regularly, how well they care for animals, on their own website, Google Business profile and social channels.
Maggie writes those posts every week, queues them ahead of your busy seasons, and Search Console shows which ones bring owners to your site.
How much does marketing automation cost for a pet care business?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most groomers, walkers and sitters, and Pro at £45 a month suits a daycare, kennels or pet shop posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should pet care businesses start with?
Most start with Google Business, because that's where owners searching for a groomer, walker or daycare nearby decide, plus their own blog for care tips.
Instagram, Facebook and TikTok are in beta and suit local owners who love seeing happy animals, and LinkedIn helps with partners such as vets and local businesses. Each channel has its own posting times and queue.
Does cmo.so connect to our booking system?
No, cmo.so doesn't connect to booking systems. Maggie writes posts with a Book button or link that sends owners to your own booking page.
Your existing booking process, diary and customer records stay exactly as they are.
Can it write pet health advice?
It writes everyday care tips, and anything about health should send owners to their vet. You can add that to your brand profile, and you review every post before it goes out.
If you sell food or supplements, keep claims to what you can stand behind; Maggie learns from your edits, so a claim you soften stays softened.
Can it plan around fireworks, holidays and Christmas?
Yes, it plans topics around the dates that matter to your business, such as fireworks season, summer holidays, Christmas and the spring puppy rush.
Posts are written weeks ahead, so you can approve them early and pause a channel if you're fully booked.
We run a pet shop online. Can cmo.so help?
Yes, it publishes to WordPress with WooCommerce, Shopify, Wix and Webflow, so care guides and buying guides can link straight to your products.
Maggie never changes your products, prices or stock; she only writes and publishes posts.
Is it safe to let AI post for my pet business?
It is safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let one you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
We have a grooming salon and a daycare. Can cmo.so handle both?
It can, if each has its own website: add both to one account and each gets its own brand profile, channels, schedule and approvals.
If they share one website, Maggie can write posts for both services from the same brand profile.
Can my team approve posts too?
Yes, your team can approve posts. In Me → Team you add people and choose what each can see or change, using presets such as editor or manager.
So your daycare manager can approve the Facebook posts while you keep an eye on Google Business.
Be the name owners trust before they've met you
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time