Marketing automation for hair and beauty salons
Your chairs fill from people nearby who see your work and can book in a tap. Maggie, your AI CMO, writes your Google Business, Instagram and blog posts every week, with buttons to your booking page, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why hair and beauty salons struggle to keep their marketing going
You're on your feet with a client from the first appointment to the last. Posting happens on your break, if there is one.
Gaps in the diary on quiet weeks
January, the week after a bank holiday, a Tuesday afternoon. A last-minute cancellation leaves a chair empty, and there's no post going out to tell people nearby you have space.
Your best work stays in the camera roll
A balayage you're proud of, a set of bridal updos, a nail design clients keep asking about. You take the before-and-after photos, then the next client sits down and they never get posted.
“Salon near me” goes to the busy profile
When someone searches for a hairdresser or nail technician nearby, Google shows salons with active Google Business profiles, fresh photos and posts. A profile that last posted in the summer is easy to scroll past.
Booking apps own the relationship
Marketplace booking apps bring new clients, but they take a fee and put you in a list beside every salon in town. People who find your own website and profile book with you again and again.
Party season is a month away, and the posts that fill your diary are already queued.
It's Monday in early November. Two stylists have gaps in December evenings, your new brow technician starts next week, and the last post on your Google Business profile is a summer offer that ended months ago.
You paste your salon's website into cmo.so. Maggie reads it and writes your brand profile: a hair and beauty salon on the high street, colour and balayage, bridal hair, nails, brows and lashes, the clients who come in from the villages around, your gift vouchers and the warm, chatty way your team talks. You correct one thing: you stopped doing spray tans last year.
By Tuesday the drafts are waiting, each with a picture in your salon's look: a Google Business post about Christmas party appointments with a Book button to your booking page, an Instagram post welcoming the new brow technician, a blog post on keeping colour fresh through winter, and a Facebook post about gift vouchers for Christmas. You add a line reminding people about patch tests before colour and approve all four from your phone between clients.
The posts go out at the times you set for each channel and each comes back with its link. While you're finishing a blow-dry, Maggie is already planning January posts for quieter weeks, and Search Console in cmo.so shows which hair care guides people are finding.
A marketing assistant who works around your appointments
Each of those problems has an answer, and you still decide what goes out under your salon's name.
Found by people nearby
Regular Google Business posts keep your salon visible in local search, with offers for quiet weeks, events such as a bridal open evening, and Book buttons that go straight to your booking page.
Google BusinessYour work, posted every week
Posts about your colour, cuts, nails and brows in each channel's style: Instagram, Facebook and TikTok for transformations and new looks (in beta), plus LinkedIn for corporate pamper days.
Every channelHair and beauty guides on your blog
Posts on looking after new colour, what to ask for at a first appointment, bridal hair timelines and winter skin, written for Google and for AI answers. Published to your WordPress, Wix, Shopify or Webflow site, or any site through the cmo.so API.
Blog on autopilotPlanned around your busy and quiet weeks
Prom, wedding season, Christmas parties and the January lull. Posts are written and queued ahead, so they're out when people are deciding where to book.
Seasonal scheduleYour salon's voice
Enter your website and Maggie builds your brand profile: your treatments, your clients, what sets you apart from the salon down the road, competitors and voice. Every post and picture starts from it.
Brand profileApprove between clients
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel when you're fully booked.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your salon's website to a full week of posts in four steps
Enter your website
Maggie reads it and drafts your salon's brand profile in minutes.
Check your profile
Correct your treatments, add your booking link and the times you want to fill, and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways salons try to fill their diaries, and where each one runs out.
…rely on a booking marketplace?
Marketplace apps bring new clients, but they take a fee and show every salon in town side by side. Posts on your own Google Business profile and website bring people who book with you directly.
…post on Instagram between clients?
That works until the diary is full, and a full diary is exactly when posting stops. Maggie writes ahead and keeps your schedule going on busy weeks too.
…pay a social media manager?
Freelancers and agencies can cost a few hundred pounds a month or more, and you still send them photos and offers. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your treatments or your team. Maggie remembers your salon and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for hair and beauty salons: your questions
Still unsure?
What is marketing automation for hair and beauty salons?
It's software that does the repeating work of marketing a salon: planning posts around your busy and quiet weeks, writing Google Business, social and blog posts, making pictures and publishing on schedule.
With cmo.so, Maggie does all of it from your salon's website, and nothing goes out until you approve it.
How do hair and beauty salons get more clients online?
Hair and beauty salons get more clients online by being easy to find and easy to book: an active Google Business profile with a Book button, regular posts that show their work, and helpful pages on their own website.
Maggie writes those posts every week and links them to your booking page, and Search Console in cmo.so shows which ones bring people to your site.
How much does marketing automation cost for a salon?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most single salons, and Pro at £45 a month suits a busy salon posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should hair and beauty salons start with?
Most salons start with Google Business, because that's where people searching for a hairdresser or beautician nearby choose where to book, and its posts can carry a Book button.
Instagram, Facebook and TikTok are in beta and suit before-and-after looks and new styles, and your own blog suits hair and skin care guides. Each channel has its own posting times and queue.
Does it connect to my booking system?
No, cmo.so doesn't connect to booking systems or client records. Maggie adds buttons and links to your booking page, so people book there as they do now.
That means your client details stay in your booking system, and cmo.so never sees them.
Can cmo.so help fill quiet weeks and cancellations?
It can help people see that you have space. Tell Maggie which weeks or days are quiet and she writes posts and Google Business offers for them, queued ahead, such as a midweek treatment or a January colour refresh.
She can't see your diary, so the earlier you mention a quiet spell, the sooner its posts can be written, approved and queued.
Can I use photos of my own work?
You can. Upload your own photos or short videos of a cut, colour or nail set, and Maggie writes the post around them in each channel's style. Uploaded videos are only used to post them and deleted within 7 days.
Always ask clients before you share photos of them, and keep faces out if they'd rather not be shown.
Will it promise results I can't guarantee?
It shouldn't, and you can make sure it doesn't. Add house rules to your brand profile, such as never promising a treatment will last a set time, and you review every post before it goes out.
Maggie learns from your edits, so posts get closer to the way you talk to clients each time.
Is it safe to let AI post for my salon?
It is safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
We have two salons. Can cmo.so handle both?
It can. If each salon has its own website, add both to one account and each gets its own brand profile, channels, schedule and approvals.
If both salons share one website, Maggie can write posts for each location's clients from the same brand profile.
Can my team approve posts too?
They can. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your salon manager can approve social posts while you keep an eye on the Google Business profile.
Keep your chairs full, even in January
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time