Marketing automation for wedding planners
Couples spend months looking before they enquire, and your weekends are taken up with the weddings you already have. Maggie, your AI CMO, turns your real weddings, venue tours and planning advice into posts for your website, Google Business and social channels, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why wedding planners struggle to keep their marketing going
Your diary is set by other people's big days. Between supplier calls, site visits and the weddings themselves, your own marketing waits until the season ends.
Enquiries peak when you're busiest
Couples get engaged over Christmas and start searching in January, while summer weddings fill every weekend from May. The months you need to post are the months you have least time.
Beautiful weddings, never written up
The photographer sends the gallery, you meant to write the story, and three weddings later it's still in a folder. Couples looking for a planner never see your best work.
Directories put you in a list
Wedding directories and fair stands cost money and put you side by side with every other planner. Couples who find you through your own website already know your style.
Couples ask Google and AI first
How much does a planner cost, what does a coordinator do on the day, how far ahead should we book the venue? The planner whose website answers clearly is the one couples contact.
Engagement season is here, and your posts are already queued.
It's the second week of January. Your inbox is filling with newly engaged couples, you have a venue open day on Sunday, and the last real wedding on your blog is from two summers ago.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: your full planning and on-the-day coordination packages, the country houses and barns you know well, the relaxed, personal weddings you love, the couples who choose you and the calm, reassuring way you talk to them. You correct one thing: you now plan weddings abroad as well.
By Tuesday the drafts are waiting, each with a picture in your brand's look: a blog post on what to book first in the year before your wedding, a write-up of last September's barn wedding with a thank-you to the florist and caterer, a Google Business event for Sunday's open day with a button to your enquiry page, and an Instagram post about questions to ask on a venue tour. You approve three from your phone and add a quote from the couple to the fourth.
The posts go out at the times you set for each channel and each comes back with its link. While you're at Sunday's open day, Maggie is already planning February's posts, and Search Console in cmo.so shows which planning guides couples are finding.
A marketing assistant who knows the wedding year
Each of those problems has an answer, and you still decide what goes out under your name.
Planning guides couples search for
Posts on timelines, budgets, choosing a venue and what a planner does, written for Google and for AI answers. Published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.
Blog on autopilotReal weddings, finally written up
Add a few notes about a wedding you planned and Maggie writes the story: the venue, the look, the moments that made the day, with a warm thank-you to each supplier you worked with.
Real weddingsReady for engagement season
Posts for January enquiries, spring open days, summer weddings and next year's dates are written and queued ahead, so they keep going out while you're at a wedding.
Seasonal scheduleYour style, not a stock planner's
Enter your website and Maggie builds your brand profile: your packages, the couples you plan for, what sets you apart from other planners, competitors and voice. Every post and picture starts from it.
Brand profileFound by couples nearby
Regular Google Business posts keep you visible to couples searching for a planner in your area, with events for open days and buttons that send them to your enquiry page. LinkedIn reaches venues and suppliers.
Google Business and LinkedInApprove between weddings
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel on a wedding weekend.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a season of posts in four steps
Enter your website
Maggie reads it and drafts your brand profile in minutes.
Check your profile
Correct your packages and areas, add the venues you know and choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways wedding planners try to fill next year's diary, and where each one runs out.
…pay for wedding directory listings?
Directories bring enquiries, but you pay every year to sit in a list beside your competitors. Posts on your own website and Google Business profile bring couples who already like your style.
…take a stand at every wedding fair?
Fairs mean a stand fee, a lost weekend and a pile of names to follow up. Your website keeps working every day, and Maggie keeps it fresh between fairs.
…rely on recommendations from venues?
Venue lists are valuable, but you share them with other planners and can't control when you're mentioned. Regular posts give couples a reason to choose you before they ask.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, which is a big share of a planner's fee. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your venues or your style. Maggie remembers your business and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for wedding planners: your questions
Still unsure?
What is marketing automation for wedding planners?
It's software that does the repeating work of marketing a wedding planning business: planning posts around engagement season and open days, writing real weddings, planning guides and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until you approve it.
How do wedding planners get more clients online?
Wedding planners get more clients online by showing their work and answering couples' questions: real weddings, clear planning guides and pricing explanations on their own website, an active Google Business profile and regular social posts.
Maggie writes those posts every week and queues them ahead of engagement season, and Search Console in cmo.so shows which ones bring couples to your site.
How much does marketing automation cost for a wedding planner?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most independent planners, and Pro at £45 a month suits a growing business posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should wedding planners start with?
Most wedding planners start with their own blog for real weddings and planning guides, plus Google Business for couples searching for a planner nearby.
Instagram and Facebook are in beta and suit couples collecting ideas, and LinkedIn reaches venues, suppliers and companies planning events. Each channel has its own posting times and queue.
Is it safe to let AI post for my wedding business?
It is safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
How do you write up a real wedding?
You add a few notes about the day: the venue, the season, the look, a moment the couple loved and the suppliers involved. Maggie writes the story in your voice and suggests a post for each channel.
Only share details your couple is happy to see online, and check each write-up before you approve it.
Can it give shout-outs to the suppliers we work with?
Real wedding posts can thank each supplier by name, such as the florist, photographer, caterer and band, so the post is worth sharing for them too.
Regular LinkedIn posts about the venues and suppliers you work with also help build the relationships that bring recommendations.
Does cmo.so answer enquiries or manage bookings?
No, cmo.so doesn't answer enquiries, send emails or connect to booking systems. Maggie writes the posts that bring couples to your website, and enquiries come to you as they do now.
Google Business posts can carry a button such as Book, so couples go straight to your enquiry or consultation page.
Will my posts be ready for engagement season?
The posts for engagement season are planned and written weeks ahead, so you can approve them in December, before couples start searching in the new year.
They then go out on schedule while you're busy, and you can pause a channel at any time.
Can cmo.so help with destination weddings?
cmo.so can help if you plan weddings abroad. Maggie writes posts on the places you work, what couples need to know about planning from home and how a planner makes it easier.
Add the countries and venues you cover to your brand profile, so each post matches what you actually offer.
Which websites does it work with?
cmo.so publishes to WordPress, Wix, Webflow and Shopify, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Can my team approve posts too?
Your team can approve posts too. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So an assistant planner can approve real wedding posts while you keep an eye on the guides.
Be the planner couples find first this engagement season
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time