Marketing automation for florists
Your busiest weeks are the ones when people are searching for flowers, and the ones when you have no time to post. Maggie, your AI CMO, writes your posts weeks ahead for your website, Google Business and social channels, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why florists struggle to keep their marketing going
Flowers don't wait. Stems arrive, orders go out and the day is gone before you have thought about a post, let alone a blog.
Every peak lands at once
In the fortnight before Valentine's Day or Mothering Sunday you're conditioning stems before dawn and driving deliveries after dark. That's exactly when posting stops and people are searching hardest.
Your best work is gone by Monday
A bridal bouquet, a church full of pedestal arrangements, a sympathy tribute made with real care. You snap a photo on the bench, the flowers leave, and the photo stays on your phone.
Other people own your customers
Relay networks and gifting websites bring orders, but they take a share and keep the customer's details. Someone who finds your own website and orders direct is worth far more to you.
“Florist near me” goes to someone else
When someone needs flowers delivered today, Google shows the shops with an active Google Business profile and fresh pages. A profile that last posted at Christmas is easy to scroll past.
Mothering Sunday is three weeks away, and your posts are already queued.
It's Monday after a weekend of two weddings, and you've just realised Mothering Sunday is three weeks away. Nothing about it is on your website yet.
You paste your shop's website into cmo.so. Maggie reads it and writes your brand profile: your hand-tied bouquets and wedding work, the villages you deliver to, the seasonal British stems you love, your flower subscription, and the warm, slightly cheeky way you talk to customers. You correct one thing: you stopped doing next-day delivery to the next town last year.
By Tuesday the drafts are waiting, each with a picture in your shop's look: a blog post on how to make Mothering Sunday flowers last a week, a Google Business offer for pre-orders with a button to your order page, an Instagram post about the spring stems arriving this month and a LinkedIn post for local offices thinking about weekly reception flowers. You approve three from your phone between deliveries and soften a line in the fourth.
The posts go out at the times you set for each channel, spread across the three weeks, and each comes back with its link. While you're wiring buttonholes, Maggie is already planning the wedding season posts, and Search Console in cmo.so shows which care guides people are finding.
A marketing assistant who knows the flower calendar
Each of those problems has an answer, and you still decide what goes out under your shop's name.
Care guides and gift ideas on your blog
Posts on making flowers last, what to send for a new baby or a sympathy, and which stems are in season, written for Google and for AI answers. Published to your WordPress or WooCommerce, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotPlanned around your busy weeks
Valentine's Day, Mothering Sunday, wedding season, Christmas wreaths. Posts are written and queued well ahead, so they keep going out while you're up to your elbows in stems.
Seasonal scheduleFound by people who need flowers today
Regular Google Business posts keep your shop visible in local search, with offers for pre-orders, events such as a wreath-making workshop, and buttons that take people straight to you.
Google BusinessYour style, not a stock florist's
Enter your website and Maggie builds your brand profile: what you make, who buys it, what sets you apart from the shop down the road, competitors and voice. Every post and picture starts from it.
Brand profileOne arrangement, every channel
One idea becomes a post for each channel in its own style: Instagram and Facebook for gift buyers and couples (in beta), LinkedIn for offices, hotels and restaurants that want regular flowers.
Every channelApprove between deliveries
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel for your busiest week.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your shop's website to a season of posts in four steps
Enter your website
Maggie reads it and drafts your shop's brand profile in minutes.
Check your profile
Correct your delivery area, add the occasions you specialise in and choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways florists try to get found, and where each one runs out.
…rely on relay networks and gifting sites?
They bring orders, but they take a share of each one and the customer remembers their name, not yours. Posts on your own website and Google Business profile bring people who order from you directly.
…post on Instagram when there's a quiet moment?
There are no quiet moments in February or before Mothering Sunday, and that's when posting matters most. Maggie writes ahead and keeps your schedule full while you're busy.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, which is a lot of roses for a small shop. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your delivery area or your style. Maggie remembers your shop and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for florists: your questions
Still unsure?
What is marketing automation for florists?
It's software that does the repeating work of marketing a flower shop: planning posts around the flower calendar, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your shop's website, and nothing goes out until you approve it.
How do florists get more customers online?
Florists get more customers online by being easy to find when someone needs flowers: an active Google Business profile, helpful pages on their own website and regular posts before every busy occasion.
Maggie writes those posts every week, queues them ahead of Valentine's Day, Mothering Sunday and wedding season, and Search Console shows which ones bring people to your site.
How much does marketing automation cost for a florist?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most single shops, and Pro at £45 a month suits a growing florist posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should florists start with?
Most florists start with Google Business, because that's where people searching for a florist nearby decide, plus their own blog for care guides and gift ideas.
Instagram and Facebook are in beta and suit gift buyers and couples planning a wedding, and LinkedIn reaches offices, hotels and restaurants that might want regular flowers. Each channel has its own posting times and queue.
Will my Valentine's Day and Mothering Sunday posts be ready in time?
They will be ready in time. Maggie plans topics around the dates that matter to your shop and writes the posts weeks ahead, so you can approve them before the rush starts.
They then go out on schedule while you're busy, and you can pause a channel at any time if you sell out.
Can cmo.so help us win more wedding work?
She can help couples find you and see what you do. Maggie writes posts about your wedding style, seasonal bridal flowers and the venues you know well, for your blog, Instagram and Google Business.
She doesn't answer enquiries or connect to a booking system, so couples still come to you through your website, phone or email.
Can she write about sympathy and funeral flowers sensitively?
It can do that sensitively. You can tell Maggie how you want to talk about sympathy flowers, and she writes in a calm, respectful voice that suits the moment, such as a guide to choosing a tribute.
You review every post before it goes out, and Maggie learns from your edits, so the tone gets closer to yours each time.
Will cmo.so change my prices or stock?
That isn't part of what cmo.so does. Maggie writes and publishes posts; she never changes products, prices or stock in your online shop.
She can link posts to your bouquets and occasion pages, so a care guide or gift idea can send readers straight to something they can order.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Is it safe to let AI post for my flower shop?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
We have two shops. Can cmo.so handle both?
Yes. If each shop has its own website, add both to one account and each gets its own brand profile, channels, schedule and approvals.
If both shops share one website, Maggie can write posts for each location's customers from the same brand profile.
Can my team approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So the person who runs your Instagram can approve social posts while you keep an eye on the blog.
Have next season's posts ready before the stems arrive
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time