Marketing automation for caterers
Couples book their wedding caterer a year ahead and offices book Christmas parties by October, usually while you're plating up for someone else. Maggie, your AI CMO, writes your posts weeks ahead for your website, Google Business and LinkedIn, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why caterers struggle to keep their marketing going
Your week is shopping, prepping, loading the van, serving and clearing down at midnight. Writing about the event you just did is the last thing you have energy for.
Bookings are made months before the event
Couples choose a caterer for next summer in the autumn, and offices book Christmas parties in early autumn. If you only post when you have time, you post after the decisions are made.
The food is gone in an hour
A beautiful grazing table, a three-course wedding breakfast, a canapé reception in a barn. You grab a photo before service, and it never makes it off your phone.
Venue lists decide who gets the work
Many venues hand couples a short preferred-supplier list. If you're not on it, or the couple hasn't already heard of you, the enquiry goes to someone else.
Corporate clients look somewhere else
Office managers and PAs searching for lunch platters or a summer party caterer want quick answers on Google and LinkedIn, not a wedding-themed Instagram feed.
Christmas party season starts in eight weeks, and your posts are already queued.
It's the first week of September. You've just finished the last wedding of a busy summer, the van needs a clean, and you remember that offices start booking their Christmas parties now. Your website still shows last year's festive menu.
You enter your website into cmo.so. Maggie reads it and writes your brand profile: weddings, private parties and office catering across your county, your seasonal menus with local suppliers, the dietary options you offer, and your relaxed, generous voice. You correct one thing: you no longer do hog roasts, only grazing tables and plated menus.
On Tuesday the drafts are waiting, each with a picture in your company's look: a blog post on how to plan an office Christmas party menu, a Google Business offer for early bookings with a button to your enquiry page, a LinkedIn post for office managers about festive lunch platters and an Instagram post with a grazing table from the last wedding of the summer. You approve three from your phone and change the menu dates in the fourth.
The posts go out at the times you set for each channel, spread through the autumn, and each comes back with its link. Search Console in cmo.so shows which menus people are looking at, and Maggie is already planning posts for next year's wedding season.
A marketing assistant who knows the catering calendar
Each of those problems has an answer, and you still decide what goes out under your company's name.
Menus and planning guides on your blog
Posts on choosing a wedding menu, how much food to order for a party, seasonal dishes and dietary options, written for Google and for AI answers. Published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.
Blog on autopilotPosted before people book
Wedding season enquiries, Christmas parties, summer garden parties and graduation celebrations. Posts are written and queued months ahead, so they reach people while they're still choosing.
Seasonal scheduleFound by people searching nearby
Regular Google Business posts keep you visible when someone searches for a caterer in your area, with offers for early bookings, events such as a tasting day, and buttons straight to your enquiry page.
Google BusinessLinkedIn for office and event bookers
Posts for office managers, PAs and event planners about working lunches, staff parties and conference catering, in a more businesslike voice than your wedding posts.
LinkedInYour food, your style
Enter your website and Maggie builds your brand profile: menus, events, area, suppliers, what sets you apart from other caterers, competitors and voice. Every post and picture starts from it.
Brand profileApprove between events
By default nothing goes out until you approve it. Read drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel when you're fully booked.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a season of posts in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your area, menus and events, and choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways caterers try to fill the diary, and where each one runs out.
…rely on venue supplier lists?
They bring good work, but you share the list with others and the venue decides who's on it. Posts on your own website and Google Business bring couples and offices who come to you first.
…pay for wedding directory listings?
Directories can cost a few hundred pounds a year and put you in a long list next to competitors. Your own guides and menus keep working for you without a renewal fee.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, more than many caterers spend on a van. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, find a photo and post it yourself, and it doesn't know your menus or your area. Maggie remembers your business and posts on schedule while you're cooking.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for caterers: your questions
Still unsure?
What is marketing automation for caterers?
It's software that does the repeating work of marketing a catering business: planning posts around the booking seasons, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until you approve it.
How do caterers get more customers online?
Caterers get more customers online by being easy to find before people book: an active Google Business profile, sample menus and planning guides on their own website, and regular posts in the months when couples and offices choose.
Maggie writes those posts every week, queues them ahead of wedding and party season, and Search Console in cmo.so shows which ones bring people to your enquiry page.
How much does marketing automation cost for a caterer?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most catering businesses, and Pro at £45 a month suits a caterer posting to couples and offices on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should caterers start with?
Most caterers start with Google Business, because that's where people searching for a caterer nearby compare options, plus their own blog for menus and planning guides.
Instagram and Facebook are in beta and suit couples and private party hosts, and LinkedIn reaches office managers and event planners. Each channel has its own posting times and queue.
Is it safe to let AI post for my catering business?
It is, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Can it write about allergens and dietary options?
It can describe the options you offer, such as vegan, gluten-free or halal menus, from what's on your website and in your brand profile.
It won't invent allergen information, and you check every post. For anything about allergens, keep your own wording and point guests to speak to you directly.
Will my Christmas party posts be ready in time?
They will, because Maggie plans topics around the dates that matter to caterers and writes posts weeks or months ahead, so offices see them while they're still choosing.
You approve them before the rush, and you can pause a channel the moment your December dates are full.
Can cmo.so help us win more wedding catering?
It can help couples find you and picture their day. Maggie writes about your wedding menus, tasting days and the venues you know well, for your blog, Google Business and Instagram.
She doesn't answer enquiries or connect to a booking system, so couples still reach you through your website, phone or email.
What will the pictures with each post look like?
Every post comes with a picture in your company's look, made to suit the dish, menu or event it describes.
Maggie picks a picture look per channel and learns from your edits, so posts start to look and sound like yours.
Will cmo.so change my prices or menus?
No, cmo.so never changes your website's menus, prices or products. Maggie writes and publishes posts and can link them to your menu and enquiry pages.
If your prices change, update your website and brand profile, and new posts will follow.
We also run a café. Can cmo.so handle both?
It can. If each business has its own website, add both to one account and each gets its own brand profile, channels, schedule and approvals.
If they share one website, Maggie can write for café customers and catering clients from the same brand profile.
Can my team approve posts too?
They can. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your events manager can approve corporate posts while your head chef checks the menu posts.
Have next season's posts out before the bookings are made
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time