Marketing automation for food delivery services
People decide what to eat in about a minute, usually on their phone, and they order from whoever came to mind first. Maggie, your AI CMO, writes your menu posts, new partner news and local guides every week so that's you, and you approve each one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why food delivery services struggle to keep customers thinking of them
You're managing drivers, chasing late orders and onboarding new kitchens. Posting about tonight's menu happens if someone remembers.
The big apps are the default
When someone is hungry, they open the app they always use. A local service with better food and fairer fees has to be remembered before that moment, and that takes regular posts most teams can't keep up.
Every evening is a new decision
Delivery isn't a once-a-year purchase. Customers choose again every Friday night, rainy evening and match day, so a quiet week online shows up in next week's orders.
New partners and areas go unannounced
You sign a great new curry house or start delivering to the next postcode, and the only people who notice are the ones already scrolling your menu.
Discount codes eat the margin
A voucher brings a rush of first orders, then the customers drift back to the big apps. Without a reason to remember you, every new customer costs another discount.
Three new kitchens join on Thursday, and the whole town hears about them.
It's Monday and three new restaurant partners go live on Thursday, including the Lebanese place everyone has been asking for. Your Instagram has shown the same burger photo for a week and your blog hasn't been touched since launch.
You enter your service's website into cmo.so. Maggie reads it and writes your brand profile: a local delivery service for independent restaurants across your town and two nearby villages, lower fees for kitchens, riders paid fairly, office lunch orders on weekdays, and the cheerful, local-first way you talk to customers. You correct one thing: you stopped delivering after midnight on weekdays.
By Tuesday the drafts are waiting, each with a picture in your service's look: an Instagram post welcoming each new kitchen, a blog guide to the best places to order a Sunday roast in town, a Google Business post for the new delivery area with a button to your order page, and a LinkedIn post for local offices about team lunch orders. You approve four from your phone between dispatch calls and swap a dish name in the fifth.
The posts go out at the times you set for each channel, with the Instagram posts landing in the early evening when people are deciding what to eat. Each comes back with its link. While your riders are out on Friday night, Maggie is planning next week's rainy-day posts, and Search Console in cmo.so shows which local food guides people are finding.
Marketing that keeps you first in mind at dinner time
Each problem has an answer, and nothing goes out under your service's name until you have approved it.
Local food guides on your blog
Guides to the best places for a Friday curry, vegan options in town, family meals on a budget and what's new this month, written for Google and for AI answers. Published to WordPress, Shopify, Wix, Webflow or any site through the cmo.so API.
Blog on autopilotA post for every new partner
Each new restaurant, dish or delivery area gets its own posts, queued for the day it goes live, so the kitchens you sign see you promoting them from day one.
Partner newsTimed for when people get hungry
Each channel has its own posting times, so menu posts can land in the late afternoon, match day posts before kick-off and rainy-evening posts when the weather turns.
Posting timesA brand profile built from your site
Maggie reads your website and writes your areas, restaurants, what sets you apart from the big apps, your competitors and your voice. Every post and picture starts from it.
Brand profileInstagram, TikTok and Google Business
One idea becomes a post for each channel: Instagram, TikTok and Facebook for hungry locals (in beta), Google Business for people searching for delivery nearby, LinkedIn for office lunch orders and new kitchen partners.
Every channelApprove between dispatch calls
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel when a kitchen closes early.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your delivery website to a week of posts in four steps
Enter your website
Maggie reads it and drafts your service's brand profile in minutes.
Check your profile
Correct your delivery areas and hours, add your restaurant partners and choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways delivery services try to win orders, and where each one runs out.
…keep handing out discount codes?
Codes bring first orders, but they cost you on every one and teach customers to wait for the next deal. Regular posts give them a reason to come back at full price.
…push leaflets through doors?
Leaflets reach a street once and most go straight in the recycling. Posts on Instagram, Google Business and your blog reach people every week, right when they're deciding what to eat.
…leave it to the restaurants?
Your partners post about their own food, and sometimes forget to mention you at all. Maggie writes posts that show off every kitchen and send people to your service to order.
…hire a social media manager?
A full-time marketing hire in the UK costs around £3,000 a month before tools. Maggie writes and publishes every week from £15 a month, and you stay in charge of every post.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for food delivery services: your questions
Still unsure?
What is marketing automation for food delivery services?
It's software that handles the repeating work of marketing a delivery service: planning posts around mealtimes and local moments, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does this from your service's website and brand profile, and nothing goes out until you approve it.
How do food delivery services get more customers online?
Food delivery services get more customers online by staying in mind before people get hungry: regular posts about menus and new kitchens, an active Google Business profile and local food guides that answer what people search for.
Maggie writes those posts every week, times them for when people order, and Search Console in cmo.so shows which guides bring people to your site.
How much does marketing automation cost for a food delivery service?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a service posting on several channels every evening.
Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Which channels should food delivery services start with?
Most delivery services start with Instagram, which is in beta along with TikTok and Facebook, plus Google Business, because that's where hungry people browse and search for delivery nearby.
Your own blog suits local food guides, and LinkedIn reaches offices and new restaurant partners. Each channel has its own posting times and queue.
Is it safe to let AI post for our delivery service?
Yes, because nothing goes out until you approve it. Approvals are on by default for every channel, and you can let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Will cmo.so change our menus or prices?
No, cmo.so never changes menus, products or prices. Maggie writes and publishes posts, and links them to your restaurant and order pages.
When a dish or kitchen is unavailable, you can skip its posts or pause a channel.
Can posts go out at dinner time?
Yes. Each channel has its own posting times and queue, so you can set Instagram posts for the early evening and Google Business posts for lunchtime.
Posts go out at those times once approved, and each one comes back with its link.
Can it promote offers and new delivery areas?
Yes. Google Business posts can carry offers and buttons such as Order, and Maggie writes posts announcing new areas, new kitchens and seasonal menus.
You decide what each offer is; she writes the posts around it.
Can it send push notifications or emails to our customers?
No, cmo.so doesn't send push notifications, texts or email newsletters. Maggie writes and publishes blog and social posts.
Many services reuse the posts she writes as material for their own app messages or newsletter.
Can posts mention allergens and dietary options?
They can point people to vegan, gluten-free or halal choices, from what your partners list. Allergen information should always come from the restaurant, so check any allergen wording before you approve it.
You can also add a house rule to your brand profile, such as always telling customers to check allergens with the kitchen.
We deliver in several towns. Can cmo.so handle that?
Yes. If each town has its own website, add them to one account and each gets its own brand profile, channels, schedule and approvals.
If you share one website, Maggie can write posts for each town's customers from the same brand profile.
Can our team approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your partnerships lead can check posts about new kitchens while someone else looks after Instagram.
Be the first name they think of at dinner time
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time