Marketing automation for food tech companies

It's software that does the repeating content work of a food tech business: planning topics, writing explainers and social posts for operators, buyers and investors, making pictures and publishing them on schedule.

With cmo.so, Maggie does all of it from your company's website, and nothing goes out until you approve it.

Food tech companies get more customers online by explaining the problem they solve in the words buyers already use: guides on kitchen waste, ordering, food safety records or new ingredients, plus regular LinkedIn posts where operators and partners spend time.

Maggie writes those every week from your brand profile, and Search Console shows which posts bring people to your website.

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing company posting on several channels.

Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.

Most start with their own blog for explainers and LinkedIn for operators, investors and partners, because that's where business buyers in food look for new suppliers.

If you sell to consumers too, Instagram, Facebook and TikTok are in beta, and Google Business suits a company with a site people visit, such as a farm or a test kitchen. Each channel has its own posting times and queue.

One account can handle both audiences. The brand profile knows who each post is for, so the same idea can become a practical post for operators and a bigger-picture post for investors.

You choose which channels carry which kind of post, and each channel has its own approvals.

It can turn what you tell it into posts. Maggie writes from your website and brand profile, and you can add details about a pilot or a launch when you review a draft.

She never invents customers or results, and you approve every post, so you only publish what your customer has agreed you can share.

It is safe when a person checks every post before it goes out, and approvals are on by default. If you make claims about health or nutrition, have someone who knows the rules for your market read those posts.

You can add your own house rules, such as never naming a customer without permission, and Maggie learns from your edits. Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.

The posts are as practical as your brand profile and your edits make them. Maggie writes about the problems kitchens and stores actually face, such as prep, waste, ordering and staffing, rather than generic tech talk.

When your team corrects a detail, she remembers it for the next post.

A launch is a natural run of posts. Maggie can write a launch article, LinkedIn posts for the new market and local Google Business posts if you have a place there.

If the new market has its own website, add it to the same account and it gets its own brand profile, channels and schedule.

No, cmo.so doesn't run ads or send email newsletters. Maggie plans, writes and publishes posts for your website and social channels.

Many teams link those posts from their newsletter or use the best ones as a starting point for ads they run themselves.

cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website, including a custom-built product site, through the cmo.so API.

Each post is reported back with its link once it is live.

Your whole team can take part. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.

So your food scientist can check the technical posts while marketing looks after LinkedIn.