Marketing automation for food and drink brands
People buy food and drink they've seen being used: in a recipe, on a table, in a hamper at Christmas. Maggie, your AI CMO, writes the recipes, stockist news and seasonal posts that keep your brand in front of them, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why food and drink brands struggle to keep their marketing going
Between production days, deliveries, markets and trade shows, marketing is the job that happens at eleven at night, if at all.
Production always comes first
A big order lands, a batch needs bottling or a supermarket buyer wants samples by Friday. The posts you meant to write slip again, and your feed goes quiet just when a new stockist needs you to shout about them.
The shop gets traffic only when you post
Your online shop sells when you've just posted and goes silent in between. Without recipes and guides that people find on Google, every sale depends on your last Instagram post.
Shoppers and trade buyers need different stories
Shoppers want recipes, gifting ideas and the story behind the jar. Deli owners, farm shops and buyers want margins, shelf life and why your product sells. One feed can't do both well.
Seasons arrive faster than posts
Christmas hampers, summer barbecues, Burns Night, Pancake Day, food festival season. The posts that sell in these weeks need to be ready before them, not written on the day.
Two new stockists and Christmas on the horizon. A month of posts approved by Wednesday.
It's Monday in October. Two farm shops have just started stocking your chilli jam, the Christmas gift box is ready to go on sale, and your Instagram has posted twice since the summer food festivals.
You enter your website into cmo.so. Maggie reads it and writes your brand profile: your small-batch chutneys and jams, the local fruit you use, the gift boxes, the food lovers and gift buyers who order online, the delis and farm shops who stock you, and your warm, slightly cheeky voice. You add one house rule: never call anything healthy, and always mention allergens in recipes.
By Wednesday the drafts are waiting, each with a picture in your brand's look: a blog post on six ways to use chilli jam beyond cheese, Instagram and Facebook posts thanking the two new stockists, a Christmas gift guide for your Shopify blog, and a LinkedIn post for deli owners about why gift boxes sell well at the counter. You swap one recipe and approve the rest from your phone between batches.
The posts go out at the times you set for each channel, spread through November, and each comes back with its link. While you're busy with the Christmas orders, Search Console in cmo.so shows the chilli jam recipes being found, and Maggie is already planning January's posts.
A marketing assistant who knows the food calendar
Each of those problems has an answer, and you still decide what goes out under your brand's name.
Recipes and guides on your shop's blog
Recipes, serving ideas, pairing guides and gift guides that bring people to your products from Google and AI answers. Published to Shopify, WordPress or WooCommerce, Wix, Webflow or any site through the cmo.so API, with links to the products they use.
Blog on autopilotPlanned around the food year
Christmas, Easter, summer barbecues, Pancake Day, food festivals and your own launches. Posts are written and queued weeks ahead, so they keep going out while you're busy making the product.
Seasonal scheduleShoppers and trade, each in their own channel
One idea becomes a post for each channel in its own style: Instagram, Facebook and TikTok for shoppers (in beta), LinkedIn for deli owners, farm shops and buyers, and Google Business if you have a shop or café.
Every channelYour story, not a generic food brand's
Enter your website and Maggie builds your brand profile: your products, ingredients, where you're stocked, unique selling points, competitors and voice. Every post and picture starts from it.
Brand profileCareful with claims and allergens
Add house rules to Content Policy Guard, such as never making health claims or always listing allergens in recipes, and a risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice, and a qualified person should still review.
Content Policy GuardApprove between batches
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post or pause a channel when you sell out.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a season of posts in four steps
Enter your website
Maggie reads it and drafts your brand profile, products and stockists included, in minutes.
Check your profile and rules
Correct your products and stockists, add house rules for claims and allergens, and choose your channels.
Review the drafts
Recipes, stockist news and seasonal posts arrive with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways small food and drink brands try to keep their marketing going, and where each one runs out.
…rely on markets, shows and stockists?
They're where people first taste your product. Recipes and posts are how they find you again afterwards, and how people who've never been to a market discover you on Google.
…pay a food marketing agency?
SEO and content agencies often cost around £1,000 a month, which is a lot of jars for a small producer. Your AI CMO, Maggie, writes and publishes every week from £15 a month.
…hire a marketing assistant?
A full-time marketing hire in the UK costs around £3,000 a month before tools. For most small brands, that's better spent on ingredients, packaging or the next production run.
…write it with ChatGPT?
You still brief it each time, check every recipe, make the pictures and post by hand, and it doesn't know your stockists or house rules. Maggie remembers your brand and posts on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for food and drink brands: your questions
Still unsure?
What is marketing automation for food and drink brands?
It's software that does the repeating work of marketing a food or drink brand: planning posts around the food calendar, writing recipes and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until you approve it.
How do food and drink brands get more customers online?
Food and drink brands get more customers online by showing their products being used: recipes and serving ideas people find on Google, regular social posts before every busy season, and news about where to buy them.
Maggie, your AI CMO, writes those posts every week and queues them ahead of each season, and Search Console in cmo.so shows which recipes bring people to your shop.
How much does marketing automation cost for a food or drink brand?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most small producers, and Pro at £45 a month suits a growing brand on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should food and drink brands start with?
Most start with a recipe blog on their own shop, plus Instagram and Facebook (in beta) for shoppers. LinkedIn is worth adding if you sell to delis, farm shops, cafés or larger retailers.
Google Business helps if you have a shop, café or taproom people can visit. TikTok and YouTube are in beta too, and each channel has its own posting times and queue.
Is it safe to let AI write about food?
It's safe when you check every post, and by default nothing goes out until you approve it. Content Policy Guard can also check posts against your house rules, such as never making health claims, and hold a risky one with a suggested rewrite.
These are AI suggestions, not legal or compliance advice. A qualified person should still review claims about health, nutrition or allergens, and your business stays responsible for what it publishes.
Can it write recipes using our products?
Yes, recipes are a natural fit. Maggie writes recipes and serving ideas around the products in your brand profile and links each one to the product page.
You check every recipe before it's published, so you can make sure quantities, methods and allergens are right.
Will cmo.so change our prices or stock?
No, cmo.so never touches your shop's settings. Maggie writes and publishes posts; she never changes products, prices or stock in your online shop.
She can link posts to your products and gift boxes, so a recipe or gift guide sends readers straight to something they can order.
Can it announce new stockists and events?
Yes, it can announce both. Tell Maggie about a new stockist, a market, a food festival or a tasting, and she writes posts for your channels to announce it.
On Google Business, posts can carry offers, events and buttons, so people nearby can see the date and find you.
Can it help us reach trade buyers?
It can help them find you and see why you sell. Maggie can write LinkedIn posts for deli owners, farm shops and buyers about your range, your story and what customers ask for.
She doesn't send emails or contact buyers directly, so trade enquiries still come to you through your website and inbox.
Can it help us show up in AI answers?
Yes, cmo.so can help with that. Maggie writes recipes and guides with clear, quotable answers, such as what to serve with a cheese board, which is what AI tools draw on.
AI visibility in cmo.so shows how Google's AI answers describe your brand, so you can follow the change over time.
Which websites does it publish to?
cmo.so publishes to Shopify, WordPress (including WooCommerce), Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
We have a café as well as our product range. Can cmo.so handle both?
Yes. If each has its own website, add both to one account and each gets its own brand profile, channels, schedule and approvals.
If they share one website, Maggie can write posts for café visitors and online shoppers from the same brand profile.
Have next season's posts ready before the next batch
Enter your website. Your brand profile and first week of recipes and posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time