Marketing automation for drinks brands
People pick a gin, a craft soda or an alcohol-free spirit from a story they remember, and that story needs telling every week. Maggie, your AI CMO, writes your blog and social posts in your brand's voice, and you approve every one before it goes out.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why drinks brands struggle to keep their marketing going
Between production runs, trade tastings and getting stock out of the door, the brand story gets told in fits and starts.
A crowded shelf
There are more small gins, rums, sodas and no-and-low drinks than ever. Without a steady stream of posts about your botanicals, your process and how to serve it, yours is just another bottle.
Christmas comes all at once
Gift sets, Father's Day and summer serves drive a big share of online orders, and they arrive just when you're bottling, packing and running tasting stands every weekend.
Rules on every line
Drinks marketing has to stay responsible: no suggesting alcohol improves mood or performance, nothing aimed at under-18s. Checking every caption for that slows posting right down.
Trade buyers check you out too
Bar managers, delis and distributors look at your website and LinkedIn before they list you. A feed full of last year's launch doesn't help the conversation.
Your Christmas gift set launches in five weeks, and the posts for it are ready.
It's late October, your Christmas gift set has just arrived from the packaging supplier, and you've three tasting events booked before December. Nothing about the gift set is on your website yet.
You paste your brand's website into cmo.so. Maggie reads it and writes your brand profile: your small-batch gin and its coastal botanicals, the online shop and the delis and bars that stock you, the brands you sit alongside on the shelf and the relaxed, witty voice on your labels. You turn on Content Policy Guard and add your own house rules: always drink responsibly, never aimed at under-18s, no health claims.
By Tuesday the drafts are waiting, each with a picture in your look: a blog post with three simple Christmas serves, an Instagram post introducing the gift set, a LinkedIn post for bar managers about your new trade serve and a Google Business event for a distillery tour weekend. Content Policy Guard held one caption that linked a drink to relaxing after work, with a suggested rewrite. You approve three and edit the fourth.
The posts go out at the times you set for each channel and each one comes back with its link. While you're bottling the next batch, Maggie is already planning the posts for Dry January and your new-year range, and Search Console in cmo.so shows which serve guides people are finding.
A marketing assistant who knows your serve
Each of those problems has an answer, and you still decide what goes out under your brand's name.
Serves and stories on your blog
Cocktail and mocktail ideas, food pairings, how it's made and gift guides, written for Google and for AI answers. Published to your Shopify, WordPress or WooCommerce, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotChecked against your house rules
Add responsible drinking rules to Content Policy Guard, and a post that may break them is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardPlanned around the drinks calendar
Christmas gifting, Father's Day, summer serves, Dry January for no-and-low ranges. Posts are written and queued ahead, so they go out while you're busy bottling.
Seasonal scheduleYour bottle, not a stock brand
Enter your website and Maggie builds your brand profile: your range, who drinks it, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profileOne launch, every channel
One idea becomes a post for each channel in its own style: Instagram, Facebook and TikTok for drinkers (in beta), LinkedIn for bar buyers and distributors, Google Business for tours and your taproom.
Every channelApprove between batches
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel when a batch sells out.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your brand's website to a season of posts in four steps
Enter your website
Maggie reads it and drafts your brand profile in minutes.
Check your profile
Correct your range and stockists, add your house rules and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways small drinks brands try to get noticed, and where each one runs out.
…send bottles to influencers?
Seeding can spark a moment, but it costs stock and postage and the posts belong to someone else. Your own website and channels keep telling your story after the moment passes.
…rely on stockists to sell it?
Stockists put you on the shelf, but they rarely tell your story. Posts about your serves and process help people choose your bottle, online or in the shop.
…pay a drinks marketing agency?
SEO and content agencies often cost around £1,000 a month, which is a lot of bottles for a small brand. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check every line against your rules, make the picture and post it yourself, and it doesn't know your botanicals or your stockists. Maggie remembers your brand and posts on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for drinks brands: your questions
Still unsure?
What is marketing automation for drinks brands?
It's software that does the repeating work of marketing a drinks brand: planning posts around the drinks calendar, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your brand's website, and nothing goes out until you approve it.
How do drinks brands get more customers online?
Drinks brands get more customers online by giving people a reason to choose their bottle: serve ideas, gift guides and the story of how it's made on their own website, plus regular posts wherever their drinkers spend time.
Maggie writes those posts every week, queues them ahead of Christmas and summer, and Search Console shows which ones bring people to your shop.
How much does marketing automation cost for a drinks brand?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing brand posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should drinks brands start with?
Most start with their own blog for serves and gift guides, which people find through Google and AI answers, plus Instagram (in beta), where drinkers discover new bottles.
LinkedIn reaches bar managers, retailers and distributors, and Google Business suits a distillery, brewery tap or tasting room. Each channel has its own posting times and queue.
Is it safe to use AI for alcohol marketing?
It is safe when you review every post before it's published. Approvals are on by default, and Content Policy Guard can hold a post that may break your own house rules, such as responsible drinking rules, as a draft with a suggested rewrite.
Content Policy Guard gives AI suggestions, not legal or compliance advice. A qualified person should still review posts, and your brand stays responsible for what it publishes.
Can it write cocktail and mocktail recipes?
It can, and serve ideas are often the posts people save most. Maggie writes simple serves built around your range in your brand's voice.
Check measures and garnishes when you review, as you would for anything with your name on it.
We make alcohol-free drinks. Does it work for us?
It works well for no-and-low brands. Your brand profile records that your range is alcohol-free, and posts lean into moments like Dry January, driving home or a lunchtime drink.
You can add house rules too, such as never implying a drink has health benefits.
Will cmo.so change prices or stock in our online shop?
No, cmo.so never changes products, prices or stock. Maggie writes and publishes posts, and can link them to your bottles, gift sets and stockist pages.
That way a serve guide can send readers straight to something they can buy.
Does cmo.so run our ads or send our newsletter?
No, cmo.so doesn't run ads or send email newsletters. Maggie writes and publishes blog and social posts.
Those posts give your ads and emails something useful to link to, such as a serve guide or a launch story.
Can it help us win new stockists?
It can help trade buyers see what you do. Maggie writes LinkedIn posts about your range, your trade serves and the bars and shops that already stock you.
She doesn't contact buyers for you, so the conversation is still yours.
Is our data safe with cmo.so?
Your data is safe: cmo.so never sells or rents it, and social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.
Search Console data is only used to show your own site's results and plan its content, never for advertising or to train AI models.
Which websites does it work with?
cmo.so publishes to Shopify, WordPress (including WooCommerce), Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Tell your bottle's story every week
Enter your brand's website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time