Marketing automation for breweries
Every new release, taproom weekend and festival deserves a post, and you're usually mid-brew when it should go out. Maggie, your AI CMO, writes your posts ahead for your website, web shop, Google Business and social channels, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why breweries struggle to keep their marketing going
Brew days, cleaning, packaging and deliveries fill the week. The beer is ready long before anyone has written about it.
Releases land with no fanfare
A new pale or a seasonal stout goes into cans and kegs, and the only announcement is one rushed photo on Instagram. The beer deserved a story, a tasting note and a reason to buy it this week.
The taproom needs a crowd
Live music, a street food night or a meet-the-brewer tour only works if people hear about it in time. A Google Business profile that last posted in summer doesn't fill a Friday.
The web shop goes quiet between drops
Mixed cases, gift packs and subscription boxes sell when people are reminded. Without regular posts, the shop only moves when you happen to post a link.
Pubs and bottle shops need a nudge too
Trade buyers want to know what's coming, what's in stock and why your beer sells. That conversation lives in your head and your delivery van, not on your website or LinkedIn.
Your autumn release goes into cans on Thursday, and the posts are already queued.
It's Monday morning, the fermenters are full, a new hazy pale is due to be canned on Thursday and the taproom has a meet-the-brewer evening on Saturday. Nothing about either is online yet.
You paste your brewery's website into cmo.so. Maggie reads it and writes your brand profile: your core range and seasonal specials, the taproom and its weekend hours, your web shop with mixed cases, the local pubs and bottle shops that stock you, and the friendly, slightly nerdy way you talk about hops. You correct one thing: you no longer deliver kegs outside the county. You also add a house rule to Content Policy Guard: every post must read as aimed at adults and never suggest drinking to excess.
By Tuesday the drafts are waiting, each with a picture in your brewery's look: a blog post on the hops behind the new pale, an Instagram post counting down to release day, a Google Business event for Saturday's evening with a button to your taproom page, and a LinkedIn post for pubs about the new beer on keg. You approve three from your phone between cleaning tanks and change the release time in the fourth.
The posts go out at the times you set for each channel and each one comes back with its link. While you're canning, Maggie is already planning the Christmas gift pack posts, and Search Console in cmo.so shows which beer stories people are finding.
A marketing assistant who knows your brewing calendar
Each of those problems has an answer, and you still decide what goes out under your brewery's name.
Beer stories on your blog
Posts on the hops in a new release, how a seasonal beer came about, food pairings and what to expect on a brewery tour, written for Google and for AI answers. Published to your WordPress or WooCommerce, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotEvery release, announced properly
Share what's coming and Maggie plans a run of posts around it: a teaser, release day, where to find it and a reminder before it sells out, spread across your channels.
Release scheduleA busier taproom
Google Business posts keep your taproom visible when people search for somewhere to drink nearby, with events for live music or tours and buttons that take people straight to you.
Google BusinessPosts for the trade
LinkedIn posts for pub landlords, bottle shops and restaurants about what's new on keg and in cans, so trade buyers hear from you between delivery runs.
LinkedInYour own house rules, checked
Add rules to Content Policy Guard, such as always writing for adults and never encouraging excess, and a post that may break them is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice.
Content Policy GuardApprove between brew days
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel when a beer sells out.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your brewery website to a season of posts in four steps
Enter your website
Maggie reads it and drafts your brewery's brand profile in minutes.
Check your profile
Correct your range, taproom hours and delivery area, and add your house rules.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways breweries try to get their beer noticed, and where each one runs out.
…post on Instagram when the beer is ready?
By the time you've found a moment, the release has been out for days and the taproom weekend has passed. Maggie writes ahead and keeps posts going out while you brew.
…rely on beer rating apps and festivals?
They bring fans and reviews, but the conversation happens on someone else's platform. Posts on your own website and Google Business bring people to your taproom and web shop.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, which is a lot of kegs for a small brewery. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, find the picture and post it yourself, and it doesn't know your range or your taproom. Maggie remembers your brewery and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for breweries: your questions
Still unsure?
What is marketing automation for breweries?
It's software that does the repeating work of marketing a brewery: planning posts around releases and events, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your brewery's website, and nothing goes out until you approve it.
How do breweries get more customers online?
Breweries get more customers online by giving people a reason to visit or order this week: a new release announced properly, taproom events on Google Business, and stories on their own website that people find when they search for local beer.
Maggie writes those posts every week and queues them around your releases, and Search Console in cmo.so shows which ones bring people to your site.
How much does marketing automation cost for a brewery?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most small breweries, and Pro at £45 a month suits a brewery with a taproom and web shop posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should breweries start with?
Most breweries start with Google Business for the taproom and their own blog for beer stories, plus Instagram and Facebook, which are in beta and suit beer fans and local followers.
LinkedIn helps if you sell to pubs, bottle shops and restaurants. Each channel has its own posting times and queue.
Is it safe to use AI to write about alcohol?
It is safe when you review every post before it goes out, and approvals are on by default. You can add your own house rules to Content Policy Guard, such as writing only for adults and never encouraging excessive drinking, and a post that may break them is held as a draft with a suggested rewrite.
These are AI suggestions, not legal or compliance advice; a qualified person should still review your posts against the rules that apply to alcohol marketing, and your brewery stays responsible for what it publishes.
Can posts announce a new beer on release day?
They can, because you choose the time each post goes out. Tell Maggie the release date and she plans a teaser, a release day post and a reminder, each queued for the right channel and time.
If the beer sells out early, pause the channel or skip the reminder.
Will cmo.so change my web shop or stock?
It never touches them. Maggie writes and publishes posts; she never changes products, prices or stock in your web shop.
Posts can link to your mixed cases, gift packs and subscriptions, so a beer story can send readers straight to something they can order.
Can it promote taproom events?
It can. Google Business posts can carry events, such as live music, a quiz night or a brewery tour, with a button to your taproom or booking page.
Blog and social posts in the days before help make sure people hear about it in time.
Can it write tasting notes in our style?
It can. Your brand profile captures the way you talk about beer, from technical hop detail to plain, friendly descriptions, and every post starts from it.
You can edit any post before approving it, and Maggie learns from your edits.
Does it handle trade orders or deliveries?
It doesn't. cmo.so writes and publishes posts; it does not take orders, plan deliveries or send email newsletters.
LinkedIn and blog posts can point pubs and bottle shops to your trade page or contact details, and you handle orders as usual.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Can my taproom manager approve posts too?
Yes, they can. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your taproom manager can approve event posts while you look after release announcements.
Have your next release announced before it's in the can
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time