Marketing automation for hotels and hospitality businesses
Guests are planning their stay on their phones weeks before they arrive, and most of them meet you on a booking site first. Maggie, your AI CMO, writes local guides, seasonal offers and posts for your website, Google Business and social channels that give them a reason to book with you directly.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why hotels and hospitality businesses struggle to keep their marketing going
Hospitality never closes. Between check-ins, staffing gaps and a full restaurant, posting about the place is the job that always slips to tomorrow.
Booking sites take a cut of every stay
Online travel agents bring guests, but they take commission and keep the relationship. Someone who finds your own website and books direct is worth more, and is more likely to come back.
Quiet nights are hard to fill
Summer weekends and Christmas fill themselves. Sunday nights, midweek in February and the weeks between seasons need a reason to visit, and someone to tell people about it in time.
The general manager is also the marketer
In a small hotel, guest house or pub with rooms, marketing sits with whoever runs the place. It gets done on the night shift, or not at all.
Your website tells a stale story
The photos show last year's refurbishment, the events page lists a Christmas menu from two years ago, and there's nothing about the area guests are coming to explore.
Autumn midweeks are filling up, and the Christmas party posts are already queued.
It's Monday in early September. The summer rush has just ended, October midweeks look thin, and local firms will soon be booking Christmas parties with whoever reminds them first.
You paste your hotel's website into cmo.so. Maggie reads it and writes your brand profile: your twenty rooms, the restaurant and the walled garden, the walkers, couples and wedding parties who stay with you, what sets you apart from the chain hotel by the motorway, your competitors and your relaxed, welcoming voice. You correct one thing: the spa is now open to non-residents.
By Tuesday the drafts are waiting, each with a picture in your hotel's look: a blog post on five autumn walks from your front door, a Google Business offer for a midweek dinner, bed and breakfast with a Book button, a LinkedIn post for local businesses planning their Christmas party, and an Instagram post about the new seasonal menu. You approve three between check-outs and change the price wording on the offer.
The posts go out at the times you set for each channel and each comes back with its link. While you're briefing the evening team, Maggie is already planning the festive posts, and Search Console in cmo.so shows which local guides bring people to your site.
A marketing team that knows your season
Each of those problems has an answer, and you still approve everything that goes out under your hotel's name.
Local guides that bring guests to you
Posts on things to do nearby, walks, events, where to eat and how to get here, written for Google and for AI answers. Published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.
Blog on autopilotOffers right where people search
Regular Google Business posts with offers for quiet nights, events such as a tasting dinner or a wedding open day, and a Book button that sends guests to your own booking page.
Google BusinessPlanned around your calendar
School holidays, Valentine's, Christmas parties, local festivals and the shoulder months. Posts are written and queued ahead, so they keep going out when the house is full.
Seasonal scheduleYour character, not a chain's
Enter your website and Maggie builds your brand profile: your rooms, food and setting, who stays with you, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profileGuests, events and corporate bookers
One idea becomes a post for each channel in its own style: Instagram and Facebook for leisure guests (in beta), LinkedIn for companies booking meetings and parties, Google Business for local searches.
Every channelApprove between check-ins
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel when you're fully booked.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your hotel's website to a season of posts in four steps
Enter your website
Maggie reads it and drafts your hotel's brand profile in minutes.
Check your profile
Correct your rooms, dining and facilities, add the guests and dates you want more of and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways hotels try to fill rooms, and where each one runs out.
…rely on the booking sites?
They bring guests, but every booking costs a commission and the guest remembers the site, not you. Posts on your own website and Google Business profile give people a reason to book direct.
…let the front desk team post when it's quiet?
It's never quiet for long, and posting stops in the busy weeks you most want to promote the next ones. Maggie writes ahead and keeps your schedule full.
…pay a hospitality marketing agency?
SEO and content agencies often cost around £1,000 a month, which is a lot of room nights for an independent hotel. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your rooms, your menu or your area. Maggie remembers your hotel and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for hotels and hospitality businesses: your questions
Still unsure?
What is marketing automation for hotels and hospitality businesses?
It's software that does the repeating work of marketing a hotel, inn or guest house: planning posts around your season, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your hotel's website, and nothing goes out until you approve it.
How do hotels and hospitality businesses get more guests online?
Hotels and hospitality businesses get more guests online by being easy to find and worth booking direct: an active Google Business profile with offers, a website with useful local guides, and regular posts that give people a reason to visit on the dates you need to fill.
Maggie writes those posts every week, queues offers ahead of your quiet periods, and Search Console in cmo.so shows which pages bring guests to your site.
How much does it cost for a hotel?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most independent hotels, and Pro at £45 a month suits a hotel posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time, and published posts stay.
Which channels should hotels start with?
Most hotels start with Google Business, because that's where travellers searching for somewhere to stay or eat nearby decide, plus their own blog for local guides.
Instagram and Facebook are in beta and suit leisure guests and wedding couples, and LinkedIn reaches companies booking meetings, conferences and Christmas parties. Each channel has its own posting times and queue.
Can it help fill quiet midweek nights?
It can help people hear about them in time. Tell cmo.so which dates are quiet and Maggie writes offers, local guides and posts that give guests a reason to come then, queued weeks ahead.
Google Business offers can carry a Book button to your own booking page. cmo.so doesn't promise bookings, but Search Console shows what your posts bring in.
Does it connect to our booking system or change our rates?
No, cmo.so never touches your bookings or rates. Maggie writes and publishes posts; she doesn't connect to booking or property management systems and doesn't change room rates or availability.
Posts link to your own booking page, so guests still book through the system you already use.
Can it promote our restaurant, spa and weddings too?
Yes. Your brand profile covers everything you offer, so topics are spread across rooms, dining, the spa, weddings and meetings.
Each idea can become a post for the channel that suits it best, such as LinkedIn for meetings and Instagram for weddings.
What kind of pictures come with the posts?
Each post comes with a picture made in your hotel's look, so your feed and blog look like one place rather than a stock catalogue.
The words come from your website and your brand profile, and you check every post and picture before approving it.
We have more than one property. Can cmo.so handle them all?
Yes. Add each property's website to one account and each gets its own brand profile, channels, schedule and approvals.
If your group has one website, Maggie can write posts for each property's guests from the same brand profile.
Is it safe to let AI post for my hotel?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Can my team approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your events manager can approve the wedding posts while your head chef checks the menu posts.
Give guests a reason to book with you directly
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time