Marketing automation for travel agencies and tour operators
People dream about a trip for months before they book it, and they spend that time reading. Maggie, your AI CMO, writes destination guides, itineraries and social posts ahead of every booking season, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why travel businesses struggle to keep their marketing going
You know the destinations inside out. Turning that into a steady stream of posts, while answering enquiries and sorting out changes, is another matter.
Booking season is your busiest season
In January everyone is planning their summer, and you're answering enquiries, building quotes and rebooking flights. That's exactly when your blog and social channels go quiet.
Big brands win the search
Someone searching “best time to visit Japan” or “two weeks in Sri Lanka itinerary” sees large booking sites and travel magazines. Your first-hand knowledge of those places is nowhere on the page.
Your trips all look the same online
A brochure page with dates and a price doesn't show the small family-run hotel, the guide who knows every temple or the day you built in to rest. That's what makes people choose you, and it isn't written down.
Inspiration happens on other people's feeds
Travellers save ideas on Instagram, TikTok and YouTube for months before they enquire. If you only post when there's a sale, you're not part of the dreaming, so you're not on the list when they're ready.
Autumn is when people plan next year's big trip, and your guides are already going out.
It's Monday in early October. Your phones will be busy with next year's honeymoons and family holidays within weeks, and your blog's newest post is a summer packing list from last year.
You paste your company's website into cmo.so. Maggie reads it and writes your brand profile: your tailor-made trips to Asia and small-group tours of southern Europe, the couples and families who book with you, the local guides you've worked with for years, and the warm, knowledgeable voice your travel consultants use. You correct one thing: you no longer run tours to one of the countries on your old pages.
By Tuesday the drafts are waiting, each with a picture in your company's look: a blog guide to the best time to visit Vietnam region by region, a two-week Sri Lanka itinerary for families, an Instagram post about a cooking class your guests love in Puglia, and a Google Business post inviting people to a travel evening at your office with a button to your website. You approve three and add a detail about the monsoon to the fourth.
The posts go out at the times you set for each channel, and each comes back with its link. While your team is building quotes, Maggie is already planning ski and winter sun guides, and Search Console in cmo.so shows which destination guides are bringing travellers to your site.
A marketing assistant who knows where your travellers want to go
Each of those problems has an answer, and you still decide what goes out under your company's name.
Destination guides and itineraries
Best time to visit, how many days you need, where to stay, what to pack and sample itineraries, written for Google and for AI answers from your own trips. Published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.
Blog on autopilotPlanned around the booking calendar
Next year's big trip in autumn and January, school holidays, honeymoon season, ski season, winter sun and Christmas markets. Posts are written and queued ahead, so they keep going out while your team is busy.
Seasonal schedulePart of the dreaming
One idea becomes a post for each channel in its own style: Instagram, Facebook, YouTube and TikTok for inspiration (in beta), LinkedIn for corporate and group travel, and Google Business for your local office.
Every channelYour trips, in your words
Enter your website and Maggie builds your brand profile: your destinations and styles of travel, who books with you, what sets you apart from the big booking sites, competitors and voice. Every post and picture starts from it.
Brand profileFound by travellers nearby
Regular Google Business posts keep your agency visible in local search, with events such as travel evenings, offers on featured trips and buttons that take people straight to your enquiry page.
Google BusinessApprove between enquiries
By default nothing goes out until you approve it. Check drafts in the iPhone app or at app.cmo.so, edit a line, skip a post about a sold-out departure or pause a channel when you need to.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your company's website to a season of trip posts in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your destinations and trips, add the seasons you sell hardest and choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways travel businesses try to bring in bookings, and where each one runs out.
…rely on brochures and supplier marketing?
Supplier material is the same for every agency that sells it, so it doesn't tell anyone why to book with you. Guides written from your own trips and knowledge do.
…post on Instagram when someone gets back from a trip?
Those posts are lovely and rare, and they stop in booking season. Maggie writes ahead and keeps every channel going, and your team's own photos and stories can still go out alongside.
…pay a travel marketing agency?
SEO and content agencies often cost around £1,000 a month, and they still need you to explain every destination. Maggie works from your brand profile and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your trips, your guides or your travellers. Maggie remembers your company and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for travel agencies and tour operators: your questions
Still unsure?
What is marketing automation for travel agencies and tour operators?
It's software that does the repeating work of marketing a travel business: planning posts around the booking calendar, writing destination guides and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until you approve it.
How do travel agencies and tour operators get more customers online?
Travel agencies and tour operators get more customers online by being part of the planning: useful destination guides and itineraries on their own website, regular inspiration on the social channels travellers use, and an active Google Business profile for a local office.
Maggie writes those posts every week, queues them ahead of each booking season, and Search Console in cmo.so shows which guides bring travellers to your site.
How much does marketing automation cost for a travel business?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most independent agencies, and Pro at £45 a month suits a tour operator posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should travel businesses start with?
Most start with their own blog for destination guides and itineraries, plus Instagram and Facebook, which are in beta, for inspiration.
YouTube and TikTok (also in beta) suit short trip films, LinkedIn reaches corporate and group travel buyers, and Google Business matters if you have an office people visit. Each channel has its own posting times and queue.
Will cmo.so update our prices, availability or bookings?
No, cmo.so stays out of your booking system. Maggie writes and publishes posts; she doesn't connect to booking systems or change prices or availability.
She can link posts to your trip pages and enquiry form, so a guide sends readers straight to the trip it describes.
Can it write about destinations we know better than anyone?
Yes, and that knowledge is what makes your guides worth reading. Maggie writes from your website and brand profile, and you can add the details only your team knows.
Maggie learns from your edits, so local tips and corrections carry into future posts.
What about entry rules, safety and travel advice?
Keep those to official sources. Maggie can write general guides, but entry requirements and travel advice change, so posts should point travellers to official government advice rather than state the rules.
You review every post before it goes out and can edit or skip anything that needs checking.
Can posts promote a departure that's selling fast?
Yes, they can. Posts can feature a particular trip, and Google Business posts can carry offers and a button to your enquiry page.
If the departure sells out, skip the remaining posts about it or pause a channel in a tap.
Is it safe to let AI post for my travel business?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
We run several travel brands. Can cmo.so handle each one?
Yes. If each brand has its own website, add them all to one account and each gets its own brand profile, channels, schedule and approvals.
So your honeymoon brand and your adventure brand each keep their own voice and look.
Can our travel consultants approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So the consultant who knows a destination best can check its posts before they go out.
Be part of the planning before your travellers book
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time