Marketing automation for eco-tourism operators
Travellers plan wildlife trips and responsible holidays months ahead, and they book with the operator whose website shows what a day out really looks like. Maggie, your AI CMO, writes those stories and season guides for your website, Google Business and social channels, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why eco-tourism operators struggle to keep their marketing going
You're out with guests from first light, then cleaning kit, checking tides and answering enquiries. The blog waits for a rainy day that never comes.
The season sells itself, too late
People book seal pups, puffins or autumn rutting months in advance. By the time the wildlife arrives and you have photos to share, most of the season's places are already decided.
Booking platforms take the margin
Activity marketplaces and travel sites fill trips, but they take a commission and the guest's details. A traveller who finds your own website and books direct is worth far more to a small operator.
“Eco” is on every listing
Every tour company calls itself sustainable now. Without regular, concrete posts about how you actually run trips, small groups, local guides, the rules you keep around wildlife, you look like everyone else.
The best days stay in your camera
An otter at dusk, a group silent as dolphins swim past, a guest's first sighting of an eagle. You take the pictures, then the next trip starts and they never leave the memory card.
It's January, and your spring wildlife season is already on your website.
It's a wet week in January with no trips running. Your inbox has a few questions about spring, and your website still talks about last summer.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: guided coastal walks, small-group boat trips, the local guides you work with, your rule of never more than eight guests, the conservation project you support, and the quiet, curious way you talk about nature. You correct one thing: you no longer run the overnight camping trip.
By Tuesday the drafts are waiting, each with a picture in your look: a blog post on what wildlife to expect month by month from April, a Google Business post for the first spring boat trip with a Book button, an Instagram post on what to pack for a day on the water and a LinkedIn post for companies looking for a team day outdoors. You approve three from your phone and change one line about tide times.
The posts go out at the times you set for each channel, spread across the next few weeks, and each comes back with its link. Search Console in cmo.so shows which season guides travellers are finding, and AI visibility shows how Google's AI answers describe your trips.
A marketing assistant who knows your wildlife calendar
Each of those problems has an answer, and you still decide what goes out under your name.
Season guides travellers search for
Posts on the best time to see each species, what to pack, how to get there without a car and what a day with you involves, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotPlanned months ahead of the season
Posts about spring, summer and autumn trips are written and queued while people are still planning, not when you're already out on the water every day.
Seasonal scheduleFound by visitors nearby
Google Business posts keep you visible to people already in the area looking for something to do, with events for special trips and a Book button that goes to your own booking page.
Google BusinessShow how you really work
Enter your website and Maggie builds your brand profile: trips, group sizes, guides, the places you protect, competitors and voice. Posts describe what you actually do, so your care for wildlife comes across in plain facts.
Brand profileOne trip, every channel
One idea becomes a post for each channel in its own style: Instagram, Facebook and YouTube for travellers (in beta), LinkedIn for schools, universities and companies booking group days.
Every channelApprove between trips
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, or pause a channel when a trip is fully booked.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a season of posts in four steps
Enter your website
Maggie reads it and drafts your brand profile in minutes.
Check your profile
Correct your trips and season dates, add the wildlife you're known for and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways small eco-tourism operators try to fill trips, and where each one runs out.
…list on activity marketplaces?
They bring bookings, but they take a commission and the guest remembers the platform. Guides on your own website and Google Business profile bring people who book with you directly.
…rely on reviews and word of mouth?
Good reviews matter, but they only help once someone is already comparing you. Regular posts are what bring a traveller to you in the first place while they're still choosing where to go.
…pay a travel marketing agency?
SEO and content agencies often cost around £1,000 a month, which is a lot of boat fuel for a small operator. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your trips, your guides or your rules around wildlife. Maggie remembers your business and posts on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for eco-tourism operators: your questions
Still unsure?
What is marketing automation for eco-tourism operators?
It's software that does the repeating work of marketing nature trips and responsible holidays: planning posts around your wildlife seasons, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until you approve it.
How do eco-tourism operators get more customers online?
Eco-tourism operators get more customers online by being easy to find while people plan: clear season guides on their own website, an active Google Business profile and regular posts that show what a trip is really like.
Maggie writes those posts every week and queues them months before each season, and Search Console shows which ones bring travellers to your site.
How much does marketing automation cost for an eco-tourism business?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most small operators, and Pro at £45 a month suits a business posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should eco-tourism operators start with?
Most start with their own blog for season guides and trip stories, plus Google Business for visitors already in the area searching for things to do.
Instagram, Facebook and YouTube are in beta and suit travellers who want to see the places first, and LinkedIn reaches schools, universities and companies booking group days. Each channel has its own posting times and queue.
Is it safe to let AI post for my tour business?
It is, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
How does cmo.so avoid vague green claims?
It writes from what you tell it, so the more concrete your brand profile, the more concrete the posts. Group sizes, local guides, how you keep your distance from wildlife and the project you support are all facts Maggie can build posts on.
You review every post before it goes out, and you can cut any line that claims more than you can show.
Can it handle bookings or availability?
It doesn't connect to booking systems or change availability. Maggie writes and publishes posts, and Google Business posts can carry a Book button that sends people to your own booking page.
When a trip sells out, pause the posts about it or skip them in the queue.
Will my posts be ready before each wildlife season?
They will, because they are planned around the months that matter to you. Maggie writes posts about spring, summer and autumn trips well ahead, so you can approve them in the quiet months.
They then go out on schedule while you're out with guests.
Can I use my own wildlife photos?
You can, and your own photos are the most convincing pictures you have. Every post also arrives with a picture in your look, which you can keep or swap for one of your own.
Uploaded videos are only used to post them and deleted within 7 days.
What kind of posts will Maggie write for an eco-tourism operator?
Posts come from your trips and your guests' questions: what you might see in each month, what to wear on a boat, how to travel to you by train, what makes a responsible wildlife trip, and a look behind the scenes with your guides.
She also writes for group bookers, such as a school field trip or a company team day outdoors.
We run trips in two places. Can cmo.so handle both?
It can. If each place has its own website, add both to one account and each gets its own brand profile, channels, schedule and approvals.
If both share one website, Maggie can write posts for each place's visitors from the same brand profile.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Have next season's trips on your website before the wildlife arrives
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time