Marketing automation for conservation organisations

It's software that does the repeating work of telling people about your conservation work: planning topics, writing blog and social posts about projects, volunteer days and appeals, making pictures and publishing on schedule.

With cmo.so, Maggie does all of it from your organisation's website, and nothing goes out until someone on your team approves it.

Conservation organisations get more supporters online by showing their work regularly and making it easy to help: updates on their own website, events on Google Business and friendly invitations on social channels.

Maggie writes those posts every week from your projects and calendar, and Search Console shows which ones bring people to your site.

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most small organisations, and Pro at £45 a month suits one posting on several channels.

Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.

Most start with their own website for project updates, plus Facebook (in beta), where many local supporters and volunteers already follow community groups.

Google Business helps visitors find your reserves, Instagram (in beta) suits wildlife photos, and LinkedIn reaches corporate partners and funders. Each channel has its own posting times and queue.

It is, because nothing goes out until it's approved. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.

Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.

It only knows what is on your website and in the brand profile you check, so keep sensitive locations out of both. You can also tell Maggie never to name exact sites for nests or rare plants.

Every post is reviewed before it goes out, so a ranger can check nothing gives away a location.

It helps more people hear about them in time. Maggie writes invitations for work parties, surveys and clean-ups and queues them weeks ahead on every channel, with a link to your own sign-up page.

It doesn't manage sign-ups or send emails, so volunteers still register the way they do today.

It helps by keeping supporters informed in the months before you ask. Regular posts about the site or species you're raising money for build the story, and appeal posts can link to your own donation page.

cmo.so doesn't take donations, run ads or send email newsletters, so your existing fundraising tools stay as they are.

You can, and photos from your own reserves are the most convincing pictures you have. Every post also arrives with a picture in your look, which you can keep or swap for one of yours.

Uploaded videos are only used to post them and deleted within 7 days.

Posts come from your work and your supporters' questions: what volunteers did this month, what a survey found, why you cut a meadow in late summer, how to help hedgehogs in your garden, and what a new project hopes to achieve.

She also writes for funders and partners on LinkedIn, such as what a corporate volunteering day involves.

Several people can. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.

So a project officer can approve field updates while your director keeps an eye on LinkedIn.

cmo.so publishes to WordPress, Wix, Webflow and Shopify, and to any other website through the cmo.so API.

Each post is reported back with its link once it is live.