Marketing automation for heritage organisations

It's software that does the repeating work of marketing a museum, historic house, archive or heritage trust: planning topics, writing blog and social posts about your collection and events, making pictures and publishing them on schedule.

With cmo.so, Maggie does all of it from your website, and nothing goes out until a person on your team approves it.

Heritage organisations get more visitors online by being easy to find when people plan a day out: an active Google Business profile, events promoted weeks ahead and stories on their own website that people search for and share.

Maggie writes those posts every week, queues them ahead of school holidays and open days, and Search Console in cmo.so shows which ones bring people to your site.

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most small museums and trusts, and Pro at £45 a month suits a larger site posting on several channels.

Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.

Most start with Google Business, because that's where people looking for things to do nearby decide, plus their own blog for collection stories and event pages.

Facebook and Instagram are in beta and suit families, local visitors and volunteers, and LinkedIn reaches funders, sponsors, venue hire clients and partner organisations. Each channel has its own posting times and queue.

It is safe when someone who knows the collection checks each post, and cmo.so keeps approvals on by default. You can correct a date, a name or an attribution before anything is published.

Maggie works from your website and the brand profile you check, and learns from your edits, so posts get closer to your house style each time. Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.

Expect collection stories, object of the month posts, behind-the-scenes conservation work, event announcements, school and group visit information, volunteer calls and seasonal posts such as half-term trails or winter openings.

You can tell her which collections, anniversaries and campaigns to focus on, and she plans topics around them.

It can help people see what volunteering with you is like. Maggie writes posts about volunteer roles, what volunteers do in a typical week and how to get involved, for your website, Facebook and LinkedIn.

She doesn't manage applications or rotas, so people still contact you through your website, email or phone.

It can keep a steady, public record of your work. Regular posts about projects, conservation, learning sessions and community events give funders and sponsors something current to read when they look you up.

LinkedIn posts in your organisation's voice can also thank sponsors and partners and reach local businesses that might support you.

It works for any heritage organisation with a website. For an archive, Maggie can write about collections, research enquiries and digitisation projects; for a conservation studio, about the work itself and the care behind it.

The channels you choose can lean towards LinkedIn and your blog, where researchers, owners and institutions look for specialists.

It can write about your spaces for weddings, filming, meetings and private events, for your blog, Google Business and LinkedIn, with buttons that take people to your enquiry page.

She doesn't take bookings or connect to a booking system, so enquiries still come to you through your usual route.

cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.

Each post is reported back with its link once it is live.

Several websites can sit in one account, each with its own brand profile, channels, schedule and approvals.

If all your sites share one website, Maggie can write posts for each place's visitors from the same brand profile, and your team can approve them in Me → Team.