Marketing automation for charities and non-profits
Supporters give when they know what you do and what their help changes. Maggie, your AI CMO, writes your appeals, impact stories, event posts and volunteer calls for your website and channels, and your team approves every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why charities struggle to keep supporters hearing from them
Every pound goes to the cause, every hour goes to the people you help, and communications get whatever is left.
The appeal goes out, then silence
There's a burst of posts for the Christmas appeal or the spring fun run, then nothing for months. Supporters only hear from you when you're asking, and they notice.
Your impact stays in the annual report
The family you rehoused, the volunteer who has driven patients for ten years, the new helpline hours. The stories that make people give are written once a year and read by very few.
One stretched comms person
In many small charities, marketing is half of one person's job, next to fundraising, the website and the trustees' report. The social posts are what gets dropped.
Hard to find for the people who need you
Someone searching for support with their problem, or a place to volunteer nearby, finds the national charities first. A small local charity with a quiet website is easy to miss.
Six weeks before the sponsored walk, and the posts are already planned.
It's Monday. Your sponsored walk is six weeks away, places are only half full, the warehouse needs weekend volunteers and the last impact story on your website is from the spring.
You paste your charity's website into cmo.so. Maggie reads it and writes your brand profile: the families you support, your food bank and debt advice service, the towns you work in, the local businesses that back you and the warm, hopeful voice you use with supporters. You correct one thing: the advice drop-in now runs on Tuesdays as well.
By Wednesday the drafts are waiting, each with a picture in your charity's look: a website post about why the walk matters and how to sign up, a Facebook post with a countdown, a LinkedIn post inviting local companies to enter a team, a Google Business event for the walk and a volunteer call for the warehouse. You add a quote from a volunteer, with her permission, and approve the rest from your phone.
The posts go out at the times you set, spread across the six weeks, and each comes back with its link. After the walk, you tell Maggie, your AI CMO, how it went, and she drafts the thank-you post and a short story for your website that your fundraising team can share.
Steady, warm communication on a charity's budget
Each of those problems has an answer, and your team still decides what goes out in your charity's name.
Appeals planned as a campaign
Fundraising events and seasonal appeals are planned weeks ahead and spread across your channels: the launch, the reasons to give, the reminders and the thank-you, each in that channel's style.
Appeals and eventsImpact stories all year round
Each month, tell Maggie, your AI CMO, what happened and she turns it into stories and updates for your website, written for Google and for AI answers. Published to WordPress, Wix, Webflow, Shopify or any site through the cmo.so API.
Blog on autopilotVolunteers and corporate partners
Clear volunteer calls for your website and Facebook (in beta), and LinkedIn posts for local businesses thinking about a charity of the year, staff volunteering or a sponsored team.
LinkedIn and FacebookYour cause, in your voice
Enter your website and Maggie builds your brand profile: your services, the people you help, supporters, what makes you different and your voice. Every post starts from it, so it sounds like your charity, not a template.
Brand profileFound by people who need help
Regular Google Business posts keep your charity visible in local search, with events such as drop-in sessions and buttons that take people straight to you. Search Console shows what people find.
Google BusinessShared with staff and volunteers
Add colleagues in Me → Team with presets such as editor or manager. By default nothing goes out until someone approves it, so a trustee can sign off an appeal while a volunteer drafts events.
Team approvalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your charity's website to a year of posts in four steps
Enter your website
Maggie reads it and drafts your charity's brand profile in minutes.
Check your profile
Correct your services and area, and add your next appeal or fundraising event.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways charities keep supporters informed, and where each one runs out.
…ask a volunteer to run social media?
Volunteers can be brilliant, but their time comes and goes. Maggie drafts every post, so whoever is helping this month only needs a few minutes to check it.
…hire a communications officer?
A full-time marketing hire in the UK costs around £3,000 a month before tools, which is hard to fund from unrestricted income. Maggie writes and posts every week from £15 a month.
…ask for pro bono help from an agency?
It's generous when it comes, but it fits around paying clients and usually ends with the project. Maggie keeps your posts going every week.
…write it with ChatGPT?
You still brief it every time, check it, make the picture and post it yourself, and it doesn't know your services or your supporters. Maggie remembers them and posts on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for charities and non-profits: your questions
Still unsure?
What is marketing automation for charities and non-profits?
It's software that does the repeating work of keeping supporters informed: planning posts around appeals and events, writing impact stories and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your charity's website, and nothing goes out until your team approves it.
How do charities get more supporters online?
Charities get more supporters online by showing their impact regularly, not only when they ask: stories about the people they help, clear ways to give or volunteer, and events announced in good time.
Maggie writes those posts every week for your website and channels, and Search Console in cmo.so shows which stories and pages people find.
How much does it cost for a charity?
There's a free plan with no card needed, which suits many small charities. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a charity posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time, and published posts stay.
Which channels should charities start with?
Most charities start with their own website for impact stories and appeals, Facebook (in beta) for local supporters and volunteers, and Google Business so people nearby can find their services.
LinkedIn reaches local businesses and corporate partners, and Instagram is in beta. Each channel has its own posting times and queue.
Can it write about the people we help with dignity?
It can, with your guidance. Simply tell Maggie, your AI CMO, how you talk about the people you support, such as using first names only or avoiding certain words, and posts follow that.
She only uses details you give her, and every post waits for your approval, so you can check consent and wording before anything is published.
Can cmo.so help with our fundraising appeals?
It can help you tell people about them. Maggie plans a series of posts for each appeal or event and spreads them across your channels, with buttons on Google Business that send people to your donation or sign-up page.
She doesn't take donations, run ads or send email newsletters, so those stay with the tools you already use.
Does it connect to our donor database?
cmo.so doesn't connect to your donor database. Maggie writes and publishes posts; she doesn't connect to client or supporter record systems.
She works only from your website, your brand profile and what you tell her.
Will it make up statistics about our impact?
No, it won't. Posts start from your website and brand profile, and you can give her the figures you want to use.
Every post waits for your approval, so you can check each number before it's published, and Maggie learns from your edits.
Can it help us recruit volunteers and trustees?
It can help people hear about the roles. Maggie writes clear posts on what each role involves and how to get in touch, on your website, Facebook and LinkedIn, where many professionals look for trustee roles.
Sign-ups still come to you through your website, phone or email.
Is it safe to let AI post for our charity?
Yes, because nothing goes out until someone approves it. Approvals are on by default, and you can keep them on for every channel or let one you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
We have charity shops too. Can cmo.so promote them?
Yes. Posts about donations you need, new stock and opening hours can go on your website and on each shop's Google Business profile.
If each shop has its own website, add them to one account and each gets its own brand profile, channels, schedule and approvals.
Can it help us show up in AI answers?
It can help. Maggie writes clear, quotable answers about what you do and who you help, which is the kind of text AI answers draw on, though nobody can promise a mention.
AI visibility in cmo.so shows how Google's AI answers describe your charity, so you can see whether that changes over time.
Let supporters hear from you all year, not only at appeal time
Enter your charity's website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until your team approves it.
- Free plan, no card needed
- You approve every post
- Cancel any time