Marketing automation for community organisations
The coffee morning, the litter pick and the youth club only work if people know about them. Maggie, your AI CMO, writes your event posts, volunteer calls and local news for your website and channels, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
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theheatpumps.co.uk
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exposeai.tech
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teeza.app
thursdayclub.com
Why community organisations struggle to get the word out
You run on goodwill, small grants and a handful of people who already do too much. Posting about it is the job that slips.
One volunteer does all the posting
The Facebook page depends on one committee member with a spare evening. When they're on holiday or step down, the page goes quiet and nobody has the login.
Events fill by word of mouth, or don't
The quiz night, the repair café and the summer fair are posted the week before, if at all. The same twenty faces turn up, and the new families on the estate never hear about it.
Funders want to see you're active
Grant applications ask what you've done and who you reach. A website with last year's news and a feed of half-finished posts makes a busy group look like it's winding down.
Hard to find when someone needs you
Someone searching for a parent and toddler group, a hall to hire or a place to volunteer nearby finds the council page and the big charities first. Your group is three clicks away.
The summer fair is a month away, and the volunteer call is already out.
It's Tuesday evening after the committee meeting. The summer fair is a month away, you need eight more volunteers and someone to run the cake stall, and the last post on your website is about the Christmas lights.
You paste your organisation's website into cmo.so. Maggie reads it and writes your brand profile: your community centre, the weekly lunch club and youth sessions, the streets and estates you serve, the hall you hire out and the warm, plain-spoken way you talk to neighbours. You correct one thing: the lunch club moved from Wednesday to Thursday.
By the weekend the drafts are waiting, each with a picture in your group's look: a website post about the fair with the date, the stalls and how to get involved, a Facebook post asking for volunteers, a Google Business event for the fair and a post about hiring the hall for children's parties. The chair tweaks the volunteer post and approves the lot from her phone.
The posts go out at the times you set, spread across the month, and each comes back with its link. After the fair, you send Maggie, your AI CMO, a few photos, and she drafts a thank-you post and a short write-up you can point funders to.
A volunteer who never misses a post
Each of those problems has an answer, and your committee still decides what goes out in your group's name.
Every event, announced in good time
Fairs, lunch clubs, clean-ups, meetings and workshops are planned and queued weeks ahead, with reminders closer to the day, so people hear about them while there's still time to come.
Event postsVolunteer calls that reach new people
Clear posts about what you need, when and how long it takes, written in your group's voice for your website and Facebook (in beta), and LinkedIn for local businesses that want to lend a hand.
VolunteersFound by neighbours nearby
Regular Google Business posts keep your group visible in local search, with events, and buttons that send people straight to you, such as for hall hire.
Google BusinessA website that shows you're active
News, round-ups and stories about what you've done, written for Google and for AI answers. Published to WordPress, Wix, Webflow, Shopify or any site through the cmo.so API, and handy to point funders to.
Blog on autopilotYour group, in your own words
Enter your website and Maggie builds your brand profile: what you run, who you serve, what makes you different and your voice. Every post starts from it, so it sounds like you, not a council notice.
Brand profileShared between the committee
Add committee members in Me → Team with presets such as editor or manager. Nothing goes out until someone approves it, and the posting no longer depends on one person.
Team approvalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your group's website to a month of posts in four steps
Enter your website
Maggie reads it and drafts your organisation's brand profile in minutes.
Check your profile
Correct your regular sessions, the area you serve and the events coming up.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways community groups spread the word, and where each one runs out.
…rely on the noticeboard and leaflets?
They reach people who already walk past. Posts on your website, Facebook and Google Business reach the newcomers searching for something to join.
…ask a volunteer to do social media?
Some do it brilliantly for a while, then life gets busy. Maggie drafts every post, so a volunteer only needs a few minutes to check and approve.
…post in local Facebook groups?
It helps on the day, but posts sink fast and you don't own the page. Your own website and channels keep a record people and funders can find later.
…pay someone to run your comms?
Even a few hours a month is hard to justify from a small grant. Maggie has a free plan, and paid plans start at £15 a month.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for community organisations: your questions
Still unsure?
What is marketing automation for community organisations?
It's software that does the repeating work of telling people what your group does: planning posts around your events, writing website news and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your organisation's website, and nothing goes out until someone on your team approves it.
How do community organisations get more people involved online?
Community organisations get more people involved online by posting regularly and early about what's on, how to help and what they've achieved, in the places neighbours look: Facebook, Google Business and their own website.
Maggie writes those posts every week and queues them ahead of each event, and Search Console in cmo.so shows which pages people find when they search.
How much does it cost for a community organisation?
There's a free plan with no card needed, which suits many small groups. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a busier organisation posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time, and published posts stay.
Which channels should community organisations start with?
Most groups start with their own website for news and events, plus Google Business so people nearby can find them, and Facebook, which is in beta, where many neighbours already follow local groups.
Instagram is also in beta, and LinkedIn reaches local businesses that might sponsor or volunteer. Each channel has its own posting times and queue.
Can cmo.so help us recruit volunteers?
It can help people hear about the roles. Maggie writes clear volunteer posts that say what's needed, when and how long it takes, and shares them on your website and channels.
She doesn't manage sign-ups or rotas, so people still get in touch through your website, phone or email.
Can it write posts we can show funders?
Posts for funders are a good fit. Maggie, your AI CMO, can write round-ups and stories about what you've run and who came, using the details you give her.
She uses only what you tell her and never invents numbers, and you approve every post, so what funders read is accurate.
We're run entirely by volunteers. Is it hard to use?
No, it isn't. You enter your website, check the brand profile it writes and then approve, edit or skip drafts from your phone or a browser.
Most weeks that's a few minutes, and anyone you add to the team can do it, so it doesn't depend on one person.
Can it promote our hall hire?
Yes. Posts about birthday parties, classes and meetings in your hall can go on your website and Google Business, with a button that takes people to your booking page or contact details.
She doesn't connect to a booking system, so bookings still come to you the way they do now.
Can it write sensitively about difficult local issues?
It can, with your guidance. Tell Maggie, your AI CMO, how you want to talk about topics such as food poverty or isolation, and posts follow that tone.
You review every post before it goes out, and she learns from your edits.
Is it safe to let AI post for our group?
Yes, because nothing goes out until someone approves it. Approvals are on by default, and you can keep them on for every channel.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Does it send our newsletter?
That isn't part of what cmo.so does. Maggie writes and publishes posts for your website and channels, but she doesn't send email newsletters.
Many groups link to their latest website posts from the newsletter they already send.
We run several projects with separate websites. Can cmo.so handle them all?
Yes. Add each website to one account and each gets its own brand profile, channels, schedule and approvals.
So the youth project and the community garden can each have their own voice and their own team.
Let the whole neighbourhood know what's on
Enter your organisation's website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time