Marketing automation for eco-friendly brands

It's software that does the repeating work of marketing a sustainable brand: planning topics around the green calendar, writing blog and social posts about your products, making pictures and publishing them on schedule.

With cmo.so, Maggie does all of it from your shop's website, and nothing goes out until you approve it.

Eco-friendly brands get more customers online by answering the questions careful shoppers ask: what a product is made of, how to use and dispose of it, and why it's a better swap.

Maggie writes those guides and posts every week, links them to your products, and Search Console in cmo.so shows which ones bring people to your shop.

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most small brands, and Pro at £45 a month suits a growing brand posting on several channels.

Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.

Most start with their own blog, because swap guides and how-tos keep bringing shoppers to the shop, plus Instagram or TikTok (in beta) for showing products in use.

LinkedIn suits brands that sell to cafés, offices, hotels or stockists, and Google Business suits a refill shop with a physical counter. Each channel has its own posting times and queue.

You avoid it by giving the AI only true, specific facts and checking every post. Your brand profile records your real materials and certifications, and you can add a house rule against vague claims such as “eco” or “zero waste” without evidence.

Content Policy Guard then holds a post that breaks your rules as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice, and your brand stays responsible for what it publishes.

It is, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.

Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.

No, cmo.so never changes your products, prices or stock. Maggie writes and publishes posts, and links them to the products you sell.

So a guide to plastic-free cleaning can send readers straight to your refills.

It can, from what's on your website and what you add to your brand profile, such as where your cotton is grown or how your refills are made.

Maggie doesn't invent sourcing details, and you check every post, so the story stays accurate.

It can help them find and understand you. Maggie writes LinkedIn posts for stockists, cafés, offices and hotels about your trade range, minimum orders and how refills work at scale.

It doesn't send emails or handle orders, so enquiries still come to you through your website.

Expect swap guides, care and repair tips, explainers on materials and packaging, refill how-tos, behind-the-scenes posts about suppliers, and seasonal posts for moments such as Plastic Free July.

Each post gets a picture in your brand's look, and Maggie learns from your edits.

cmo.so publishes to Shopify, WordPress (including WooCommerce), Wix and Webflow, and to any other website through the cmo.so API.

Each post is reported back with its link once it's live.

Posts are written to be clear and quotable, which helps Google's AI answers and assistants such as ChatGPT recommend your products accurately.

AI visibility in cmo.so shows how Google's AI answers mention your brand, so you can see what to write about next.