Marketing automation for sustainability consultancies
Most businesses call a sustainability consultant when a big customer, a tender or an investor asks for numbers they don't have. Maggie, your AI CMO, writes the plain-English explainers and LinkedIn posts that make you the obvious call, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why sustainability consultancies struggle to keep their marketing going
The work is detailed and deadline-driven. Reports, footprints and reduction plans fill the week, and your own website stays as it was at launch.
Clients don't know what to ask for
A manufacturer gets a supplier questionnaire asking for its emissions and has no idea where to start. They search in their own words, not for “Scope 3 consultancy”, and land on whoever explained it clearly.
Jargon puts buyers off
Net zero, carbon neutral, ESG, materiality, offsets. You know exactly what each means. The managing director reading your site doesn't, and a page full of acronyms feels like a big bill.
The rules and frameworks keep moving
Reporting expectations, tender requirements and certification standards change often. Every change is a reason for businesses to look for help, and a post you haven't had time to write.
One careless claim can hurt
In your field, a vague or exaggerated green claim undermines the trust you sell. So posts get drafted, second-guessed and left unpublished.
Two enquiries about supplier questionnaires on Monday. A guide everyone can use by Thursday.
It's Monday, and two small manufacturers have phoned about the same thing: a large customer wants their carbon footprint and a reduction plan before the next contract renewal. You explain it twice. Nothing on your website explains it once.
You enter your consultancy's website into cmo.so. Maggie reads it and writes your brand profile: carbon footprinting, net zero planning and ESG reporting support, the sectors you know, such as manufacturing, logistics and hospitality, the certifications you help clients towards, and the calm, evidence-first way you talk. You add two house rules: never call a client or product carbon neutral, and always explain what a figure includes.
By Wednesday the drafts are waiting, each with a picture in your consultancy's look: a blog post on what to do when a customer asks for your emissions, a short explainer on the difference between a footprint and a reduction plan, and three LinkedIn posts for operations and finance directors. Content Policy Guard flags one line that promised savings, with a suggested rewrite. You accept it, edit one sentence and approve the rest.
The posts go out at the times you set for each channel, and each comes back with its link. A month later, Search Console in cmo.so shows which guides businesses are finding, and Maggie plans the next ones around the questions they bring.
A marketing assistant who explains sustainability without the jargon
Each of those problems has an answer, and you still check every claim that goes out under your consultancy's name.
Explainers in your clients' words
Posts on the questions businesses actually ask: what a customer's emissions request means, where to start with net zero, how to prepare for a sustainability section in a tender. Written for Google and for AI answers, and published to WordPress, Wix, Webflow or any site through the cmo.so API.
Blog on autopilotCareful with green claims
Add your own house rules to Content Policy Guard, such as never calling anything carbon neutral, and a risky post is held as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice, and a qualified person should still review.
Content Policy GuardLinkedIn for the people who commission you
Posts for managing directors, operations leads and procurement teams, in your voice, on the days you choose. A finished footprint or a certification a client achieved becomes a story, without names unless you add them.
LinkedInYour approach, not a generic green brand
Enter your website and Maggie builds your brand profile: services, sectors, methods, unique selling points, competitors and voice. Every post starts from it, so it sounds like your consultancy.
Brand profileReady when the rules change
When reporting expectations shift or a busy season arrives, such as annual reporting, tell Maggie in a sentence and she plans that week's explainers and posts around it.
Timely topicsApprove between site visits
By default nothing goes out until you approve it. Review drafts in the iPhone app or at app.cmo.so, edit a line, skip a post or pause a channel while reports are due.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your consultancy's website to a month of explainers in four steps
Enter your website
Maggie reads it and drafts your consultancy's brand profile in minutes.
Set your rules
Correct your services and sectors, and add house rules for green claims to Content Policy Guard.
Review the drafts
Explainers and LinkedIn posts arrive with pictures. Approve, edit or skip each one.
Publish what you approved
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways sustainability consultancies try to win work, and where each one runs out.
…rely on events, webinars and referrals?
They build trust with people who are already looking. Regular explainers and LinkedIn posts reach the business owner who has just received their first emissions request and doesn't know you exist.
…hire a marketing executive?
A full-time marketing hire in the UK costs around £3,000 a month before tools, and you'd still need to check every technical claim. Your AI CMO, Maggie, starts from your website from £15 a month.
…pay a general content agency?
SEO and content agencies often cost around £1,000 a month, and a generalist writer can easily overstate a green claim. You'd be rewriting drafts instead of advising clients.
…write it with ChatGPT?
You still brief it each time, check every claim, make the pictures and post by hand, and it doesn't know your house rules. Maggie remembers your consultancy and your rules and publishes on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for sustainability consultancies: your questions
Still unsure?
What is marketing automation for sustainability consultancies?
It's software that does the repeating work of marketing a sustainability consultancy: planning the topics businesses search for, writing explainers and LinkedIn posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your consultancy's website, and nothing goes out until you approve it.
How do sustainability consultancies get more clients online?
Sustainability consultancies get more clients online by explaining, in plain English, what businesses need to do when a customer, tender or investor asks about their impact, and by staying visible on LinkedIn where directors look for advisers.
Maggie, your AI CMO, writes those explainers and posts every week, and Search Console in cmo.so shows which ones bring businesses to your site.
How much does marketing automation cost for a sustainability consultancy?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits most small consultancies, and Pro at £45 a month suits a growing team on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should sustainability consultancies start with?
Most start with their own blog, for explainers that Google and AI answers can quote, and LinkedIn, where managing directors, operations leads and procurement teams spend their time.
Google Business helps if you serve businesses in one region. Facebook, Instagram, YouTube and TikTok are in beta, and each channel has its own posting times and queue.
Is it safe to let AI write about sustainability claims?
It's safe when someone with the right expertise reviews every post, and by default nothing goes out until you approve it. Content Policy Guard can also check posts against your own house rules and hold a risky one as a draft with a suggested rewrite.
These are AI suggestions, not legal or compliance advice. A qualified person should still review, and your consultancy stays responsible for what it publishes.
Can it avoid greenwashing in our own marketing?
It can help you be careful. Add house rules such as never calling anything carbon neutral or always saying what a figure covers, and posts that may break them are held for you with a suggested rewrite.
You review every post, and Maggie learns from your edits, so drafts get closer to your standards each time.
Can cmo.so write about client projects without naming them?
Yes, it can. Describe what you did and what changed, and Maggie writes it up without names or identifying details unless you add them.
You see the draft before it's published, so you can check it matches what the client has agreed you may share.
Will posts get technical details like scopes and baselines right?
Posts start from your brand profile and your corrections, and every draft waits for your approval by default, so you can fix any detail before it's published.
Maggie learns from those edits, so explanations get closer to how you'd put them each time.
Can it help us show up in AI answers?
Yes, cmo.so can help with that. Maggie writes articles with clear, quotable answers to the questions businesses ask, which is what AI tools draw on.
AI visibility in cmo.so shows how Google's AI answers describe your consultancy, so you can follow the change over time.
Does it connect to our carbon accounting software?
No, cmo.so is a marketing tool, not a carbon accounting one. Maggie writes and publishes marketing posts; she doesn't connect to carbon accounting tools, client data or record systems.
Posts can link to your services and contact page, so interested businesses come straight to you.
Which websites does it publish to?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Can my colleagues approve posts too?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So a technical lead can check every post that mentions figures while you look after LinkedIn.
Be the consultancy they find when the questionnaire arrives
Enter your website. Your brand profile and first week of explainers and LinkedIn posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time