Marketing automation for climate tech companies
Your technology cuts emissions, measures carbon or makes something cleaner, and the people who should buy it are drowning in green jargon. Maggie, your AI CMO, writes clear, careful explainers and LinkedIn posts every week, and you approve every claim before it goes out.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why climate tech marketing is harder than it looks
Your team is busy with pilots, grant reports and the next funding round. The blog has one post, written for investors, that no customer has read.
Every claim is under the microscope
Buyers, journalists and regulators are wary of greenwashing. One loose phrase like "carbon neutral" without the evidence behind it can undo the trust your science earned.
Your buyer isn't a climate scientist
A facilities manager, a CFO or a procurement lead has to justify the spend. If your website talks in lifecycle assessments and Scope 3 categories, they move on to someone who explains the payback.
Pilots finish, and nobody hears
A trial with a manufacturer or a council goes well, then the results sit in a slide deck. The story that would convince the next customer never reaches LinkedIn or your blog.
Investors and customers need different stories
Funders want the size of the problem; customers want to know what changes on Monday. Writing both, every week, falls to a founder who is also running the lab.
Pilot results on Monday. A clear, checked story by Friday.
It's Monday, and the six-month pilot of your energy-monitoring sensors at a food factory has finished. The client is pleased, the numbers are in a spreadsheet, and your website still describes the product as "coming soon".
You've already given cmo.so your website, so Maggie knows your sensors and software, the factories and estates managers you sell to, the competitors buyers compare you with and the calm, evidence-first way you like to talk. You give her the headline findings you're happy to share and ask for a week of posts.
By Wednesday the drafts are waiting, each with a picture in your brand's look: a blog post on where factories usually waste energy and how to find it, a pilot story that sticks to the results you approved, two LinkedIn posts for operations and sustainability managers, and a plain-English explainer on how monitoring supports emissions reporting. Your head of science softens one claim and approves the rest from the iPhone app.
The posts go out at the times you set for each channel, each reported back with its link. Next month Search Console in cmo.so shows which explainers people found, and AI visibility shows whether Google's AI answers mention you when someone asks how to cut a factory's energy use.
Climate marketing that's clear, steady and careful
Each of those problems has an answer, and you still decide every claim that goes out under your company's name.
Explainers your buyers can act on
Posts on measuring emissions, cutting energy use, what new reporting means for a mid-sized business and how your technology fits in, written for Google and for AI answers. Published to WordPress, Shopify, Wix, Webflow or any site through the cmo.so API.
Blog on autopilotEvery claim checked before it's out
Approvals are on by default. You can also turn on Content Policy Guard with your own house rules on environmental claims, and it holds a risky post as a draft with a suggested rewrite. These are AI suggestions, not legal or compliance advice; a qualified person should still review.
Content Policy GuardLinkedIn every week, not every funding round
Posts for sustainability, operations and finance leads, plus the occasional one for investors and partners, in your company's voice and on the days and times you choose.
LinkedInShe knows your science and your market
Enter your website and Maggie builds a brand profile: your products, who buys them, what sets you apart, a SWOT, competitors and your voice. Every post starts from it, and you can correct any part.
Brand profilePilot results into a run of posts
One pilot becomes a blog story, LinkedIn posts and, in beta, posts for YouTube, Facebook and Instagram, each in that channel's style and each with its own picture.
Every channelSee if search and AI find you
Search Console in cmo.so shows which posts bring people in. AI visibility shows how Google's AI answers describe your company when buyers ask about the problem you solve.
Search Console and AI visibilityYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a steady stream of climate content in four steps
Enter your website
Maggie reads your product and science pages and drafts your brand profile in minutes.
Check your profile
Correct how she describes your technology, add the buyers you want and set any house rules on claims.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways climate tech companies try to get known, and where each one runs out.
…rely on conference talks and awards?
A good panel slot brings a burst of interest, then the room empties. Posts on your blog and LinkedIn keep explaining your work to buyers who weren't in the audience.
…hire a PR agency?
PR can win coverage, but it often costs a few thousand pounds a month and the articles live on someone else's site. Maggie builds explainers on your own website every week, from £15 a month.
…hire a marketing manager?
A full-time marketing hire in the UK costs around £3,000 a month before tools, and needs time to learn your science. Maggie starts from your website today.
…write it with ChatGPT?
You still brief it, fact-check it, make the pictures and post it yourself, and it's quick to reach for vague green phrases. Maggie writes from your brand profile and waits for your approval.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for climate tech companies: your questions
Still unsure?
What is marketing automation for climate tech companies?
It's software that does the repeating content work of a climate technology company: explaining the problem you solve, sharing pilot results, posting on LinkedIn and publishing on schedule.
With cmo.so, Maggie does all of it from your website and brand profile, and nothing goes out until you approve it.
How do climate tech companies get more customers online?
Climate tech companies win more customers online by explaining their technology in the buyer's terms: the cost it saves, the reporting it supports, what installation involves and the evidence behind every claim.
Maggie writes those explainers and pilot stories every week, posts them on LinkedIn where sustainability and operations leads look, and Search Console in cmo.so shows which ones bring people to your site.
How much does cmo.so cost for a climate tech company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing company posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Which channels should climate tech companies start with?
Most start with their blog for explainers that answer what buyers search, plus LinkedIn, where sustainability, operations and finance leads spend their working day.
Google Business suits companies with local customers, such as installers, and Facebook, Instagram, YouTube and TikTok are in beta. Each channel has its own posting times and queue.
How does cmo.so help us avoid greenwashing?
It starts with approvals: by default nothing goes out until you approve it, so your team checks every environmental claim. You can also turn on Content Policy Guard with your own house rules, such as never saying "carbon neutral" without the evidence, and it holds a risky post as a draft with a suggested rewrite.
These are AI suggestions, not legal or compliance advice. A qualified person should still review your claims, and your company stays responsible for what it publishes.
Is it safe to let AI write about our technology?
It is, because nothing goes out until you approve it. Maggie writes from your brand profile, which you can check and correct, and she learns from your edits.
cmo.so never sells or rents your data, and social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.
Can it turn pilot results into posts without overstating them?
It can. You give Maggie the findings you're happy to share, and she writes the story around those, not around bigger numbers she has guessed.
You approve every draft, so you can make sure each figure matches your report and nothing is named that the client hasn't agreed to.
Can it write for investors as well as customers?
It can. Your brand profile covers both, and you can ask for the occasional LinkedIn post about the size of the problem or a milestone you've reached, alongside the customer explainers.
Your blog stays focused on what buyers search for, so it keeps bringing in customers while the investor posts build your profile.
Can it help us appear in AI answers about climate solutions?
It can help. Maggie writes articles with clear, quotable answers to the questions buyers ask, which is what AI tools draw on.
AI visibility in cmo.so shows how Google's AI answers currently describe your company, so you can follow how that changes over time.
Does cmo.so run our ads or newsletters?
No, cmo.so doesn't run ads or send email newsletters. Maggie plans, writes and publishes blog and social posts on your channels.
Many teams use her posts as the material for their own newsletter, since every post comes back with its link.
Can our scientists and engineers review posts?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your head of science can approve technical explainers while your commercial lead looks after LinkedIn.
Let your evidence do the talking, every week
Enter your website. Your brand profile and first week of explainers and LinkedIn posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time