Marketing automation for renewable energy companies
Homeowners and businesses research solar panels, heat pumps and batteries for months before they ask for a quote. Maggie, your AI CMO, writes the guides, install stories and local posts that keep your company in front of them, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why renewable energy companies struggle to keep their marketing going
Your engineers are on roofs and in plant rooms all week, the surveys pile up, and the website still says what it said when you launched.
Buyers research for months, then go quiet
A homeowner reads about payback, roof orientation and battery sizes long before they book a survey. If your website doesn't answer those questions, a national comparison site or a rival installer does, and the quote goes to them.
Great installs never get written up
A 30-panel array on a dairy farm, a heat pump in a Victorian terrace, a school roof done over the summer holidays. The photos sit in the surveyor's phone and nobody turns them into a case study.
Demand swings with the headlines
Energy price news, grant changes and a sunny spring all send enquiries up at once, then they drop away. Posting only when the phone is quiet means you're invisible exactly when people start looking.
Trust is hard to earn online
People have heard of cowboy installers and doorstep sales. They want plain explanations, real local jobs and a company that looks active, and a Google Business profile with nothing new on it since last year doesn't help.
Spring enquiries are starting, and your guides are already live.
It's early March. The clocks are about to change, the first sunny weekend has people looking at their roofs, and your blog's last post was about the autumn price cap.
You enter your company's website into cmo.so. Maggie reads it and writes your brand profile: solar PV, battery storage and air source heat pumps, homeowners and farms within an hour of your depot, your accreditations, the commercial rooftops you've started to quote for, and the straight-talking way your founder explains payback. You correct one thing: you stopped fitting ground source heat pumps two years ago.
By Tuesday the drafts are waiting, each with a picture in your company's look: a blog guide to whether a battery is worth adding to existing panels, a write-up of last month's barn roof install, a Google Business post with a button to book a free survey, and a LinkedIn post for farm and factory owners thinking about commercial solar. You check the figures in the battery guide, approve three and change one line in the fourth.
The posts go out through March and April at the times you set for each channel, each reported back with its link. While your teams are on roofs, Maggie is planning the heat pump posts for autumn, and Search Console in cmo.so shows which guides homeowners are finding.
A marketing assistant who understands long buying journeys
Each of those problems has an answer, and you still decide what goes out under your company's name.
Plain-English guides that answer buyers
Posts on how solar panels perform in winter, whether a heat pump suits an older home, how batteries and smart tariffs work together, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotEvery install becomes a story
Send the details of a finished job to Maggie, your AI CMO, and she turns it into a case study, a Google Business update and a social post, each in its channel's style. You decide what to say about the customer and where they live.
Case studiesFound by people searching nearby
Regular Google Business posts keep you visible to people searching for solar or heat pump installers in your area, with buttons that take them straight to your survey or quote page.
Google BusinessLinkedIn for commercial and community projects
Posts for farm owners, factory managers, schools and housing associations about rooftop solar, battery storage and running costs, so your commercial work gets seen by the people who sign off budgets.
LinkedInPlanned around the seasons and the news
Spring and summer for solar, autumn and winter for heat pumps, plus posts ready when energy prices or schemes change. Topics are planned and queued ahead, so you keep posting through your busiest months.
Seasonal scheduleSeen in AI answers too
More people now ask AI tools whether solar is worth it in their area. AI visibility in cmo.so shows how Google's AI answers describe your company, and Search Console shows which guides bring people in.
AI visibilityYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your company's website to a season of posts in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct the technologies you install, your service area and your accreditations, and choose your channels.
Review the drafts
Your first week of guides and posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways renewable energy companies try to get enquiries, and where each one runs out.
…buy leads from comparison sites?
Paid leads arrive fast, but the same homeowner is often sold to several installers and you compete on price from the first call. Guides on your own website bring people who already trust how you work.
…ask an engineer to write the blog?
Your engineers know the answers better than anyone, but they're booked on installs and the blog waits. Maggie drafts from your brand profile, and they only need to check the technical detail.
…hire a marketing manager?
A full-time marketing hire in the UK costs around £3,000 a month before tools. Maggie writes and publishes every week from £15 a month, and you can add a person later when you grow.
…write it with ChatGPT?
You still brief it, check it, make the pictures and post everything yourself, and it doesn't know your service area or the systems you fit. Maggie remembers your company and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for renewable energy companies: your questions
Still unsure?
What is marketing automation for renewable energy companies?
It's software that does the repeating work of marketing an installer or energy company: planning topics around the seasons, writing guides and case studies, making pictures and publishing posts on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until you approve it.
How do renewable energy companies get more customers online?
Renewable energy companies get more customers online by answering the questions buyers ask before they book a survey, showing real local installs, and keeping an active Google Business profile so they're found nearby.
Maggie writes those guides, case studies and local posts every week, and Search Console in cmo.so shows which ones bring people to your website.
How much does marketing automation cost for a renewable energy company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a company posting guides, Google Business updates and LinkedIn every week.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should renewable energy companies start with?
Most start with their own blog for buyer guides and case studies, plus Google Business, because that's where people searching for an installer nearby decide who to call.
Add LinkedIn if you sell commercial or community projects. Facebook, Instagram and YouTube are in beta and suit homeowner audiences and install videos. Each channel has its own posting times and queue.
Can it write about solar panels, heat pumps and batteries accurately?
It writes from your brand profile and your own website, so posts describe the systems you actually install and the way you explain them.
Technical figures such as output, payback or running costs vary by home, so check them before you approve. Maggie learns from your edits, and nothing goes out until you approve it.
Will it promise customers savings?
No, it shouldn't, and you stay in control. You can tell Maggie in your brand profile never to promise specific savings or payback times, and to explain that results depend on the home and how it's used.
You read every post before it goes out, and the business stays responsible for what it publishes.
Can cmo.so turn our installs into case studies?
Yes. Share the details of a finished job with Maggie, such as the system, the type of building and what the customer wanted, and she writes a case study for your blog plus a Google Business and social post about it.
Leave out anything the customer hasn't agreed to share, such as their address or name.
How does cmo.so handle the quiet season?
Maggie plans topics around your year, so solar posts build in spring and heat pump posts in autumn, and quieter months are used for guides people will find later.
You can pause a channel at any time, for example when your diary is full for the next two months.
Can it help with commercial and farm solar?
Yes. Posts for LinkedIn and your blog can speak to farm owners, factories, schools and housing associations about rooftop arrays, battery storage and energy costs, separately from your homeowner posts.
If commercial work has its own website, add it to the same account and it gets its own brand profile, channels and schedule.
Does it help us show up in AI answers?
It helps, though nobody can promise a mention. Maggie writes articles with clear, quotable answers to the questions buyers ask, which is what AI tools draw on.
AI visibility in cmo.so shows how Google's AI answers currently describe your company, so you can follow the change over time.
Is it safe to let AI post for our company?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Can our surveyors and office team approve posts?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
Your office manager can approve Google Business posts while an engineer checks the technical guides.
Have your guides live before the spring enquiries start
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time