Marketing automation for energy companies
Energy customers start paying attention when a bill jumps, a contract ends or a net zero target lands on someone's desk. Maggie, your AI CMO, writes clear explainers and posts for your website, LinkedIn and Google Business every week, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why energy companies struggle to keep their marketing going
Your team is busy with sites, meters, contracts and customer queries. The market moves weekly, and the website still explains it the way it did last year.
The market changes faster than your website
Wholesale prices move, rules change and customers hear about it on the news first. If your website doesn't explain what it means for them, someone else's does.
Bills and tariffs confuse people
Standing charges, unit rates, fixed and flexible contracts. Customers ring with the same questions every winter because nobody has written the answers down clearly.
Renewal windows come and go
Business contracts end on set dates, and buyers start comparing months ahead. Without regular posts reaching finance and facilities managers, you hear about the decision after it's made.
A big, faceless category
To most people energy is a utility with a call centre. A smaller company that knows its customers has to show it, and that takes more than a price.
Winter is coming, and your customers' questions are answered before the phones get busy.
It's the first week of October. Business customers have contracts ending in the spring, households are bracing for winter bills, and the energy-saving guide on your website was written two winters ago.
You enter your company's website into cmo.so. Maggie reads it and writes your brand profile: the supply, metering and efficiency services you offer, the small businesses and households you serve, the regions you cover, how you differ from the big suppliers, and the straightforward, no-jargon way you explain energy. You correct one thing: you now only take on business customers in two regions.
By Tuesday the drafts are waiting, each with a picture in your company's look: a blog post explaining what's in a business energy bill line by line, a guide on when to start looking at a contract that ends in spring, a LinkedIn post for facilities managers on cutting out-of-hours use, and a Google Business post inviting local firms to book a free bill review. You check the figures in one post, change a line, and approve the rest.
The posts go out at the times you set for each channel, spread across the season, and each comes back with its link. While your team handles the winter queries, Maggie is already planning posts for the spring renewals, and Search Console in cmo.so shows which explainers people are finding.
A marketing assistant who makes energy easy to understand
Each of those problems has an answer, and your team still decides what goes out under your company's name.
Plain-English energy explainers
Blog posts on bills, tariffs, contracts and saving energy, written for Google and for AI answers and published to your WordPress, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotTimed to renewals and seasons
Topics planned around the moments customers think about energy: winter bills, contract end dates, price changes and the start of the financial year. Posts are written and queued ahead.
Seasonal scheduleLinkedIn for business buyers
Posts for finance directors, facilities and sustainability managers on costs, contracts and cutting use, so the people who choose a supplier see you before renewal.
LinkedInFound by local customers
Regular Google Business posts keep your office visible when people search for energy advice or services nearby, with buttons to call or book a review.
Google BusinessOne idea, every channel
One topic becomes a detailed article for the blog, a LinkedIn post for business buyers and a short post for households on Facebook (in beta), each in its own style.
Every channelSee how AI answers describe you
AI visibility shows how Google's AI answers describe your company, and Search Console shows which explainers bring people to your website.
AI visibilityYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your company's website to a season of posts in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your services, customers and regions, and choose the channels you want.
Review the drafts
Explainers, guides and LinkedIn posts arrive with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways energy companies try to reach customers, and where each one runs out.
…rely on brokers and comparison sites?
They bring customers, but they sell on price and keep the relationship. Explainers on your own website and LinkedIn build the trust that keeps customers at renewal.
…leave it to the customer service team?
They answer the same questions every day, one call at a time. Maggie turns those questions into articles that answer them for everyone, before they ring.
…hire a content marketer?
A full-time marketing hire in the UK costs around £3,000 a month before tools. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your services or regions. Maggie remembers your company and keeps the schedule going.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for energy companies: your questions
Still unsure?
What is marketing automation for energy companies?
It's software that does the repeating work of marketing an energy business: planning topics around seasons and renewals, writing explainers and social posts, making pictures and publishing on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until your team approves it.
How do energy companies get more customers online?
Energy companies get more customers online by explaining bills, contracts and ways to save in plain language, on their own website and LinkedIn, at the moments customers are deciding.
Maggie writes those posts every week and queues them ahead of winter and renewal windows, and Search Console shows which ones bring people to your website.
How much does marketing automation cost for an energy company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a company posting for business and home customers on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should energy companies start with?
Most energy companies start with their own blog, for the explainers people search for, plus LinkedIn to reach business energy buyers and Google Business if you serve a local area.
Facebook is in beta and suits household customers. Each channel has its own posting times and queue.
Can cmo.so keep up with price and market changes?
It helps you respond quickly. Tell Maggie what's changed and she drafts an explainer and social posts on what it means for your customers, ready for you to check.
Always check figures and dates before approving, because you know the latest position for your own tariffs and contracts.
Will it promise savings or quote prices?
Only if you put them in. Maggie writes from your website and brand profile, and you can add a house rule never to promise a saving or quote a price.
Every post is approved by your team first, so figures and claims are checked before they go out.
Can it write for both business and household customers?
Yes, it can. List both audiences in your brand profile, and posts are written for each in its own voice: detailed LinkedIn posts for business buyers and simple guides for households.
If the two have separate websites, add both to one account and each gets its own brand profile, channels, schedule and approvals.
Does it connect to our billing or customer systems?
No, it doesn't. cmo.so writes and publishes posts; it doesn't connect to billing, metering or customer records, and it doesn't send emails or change prices.
Posts can link to your quote, switching or contact pages, where customers take the next step.
Is it safe to let AI post for an energy company?
Yes, because nothing goes out until it's approved. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Can our team share the approvals?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your commercial lead can approve posts for business customers while someone else looks after household content.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Answer this winter's questions before the phones start ringing
Enter your company's website. Your brand profile and first week of explainers and posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time