Marketing automation for waste management and recycling companies
Households search for a skip when they need one today, and businesses compare collectors when a contract comes up. Maggie, your AI CMO, writes the local posts, guides and LinkedIn updates that put your firm in front of both, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
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mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
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exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
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netdex.co.il
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reenest.com
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Why waste and recycling firms struggle to keep marketing going
Your days run on routes, weighbridges and drivers. Marketing is whatever gets done after the last lorry is back in the yard.
Operations always come first
A lorry off the road, a missed collection, a site manager wanting an extra skip by nine. The website and the social pages wait until next month, every month.
“Skip hire near me” goes to someone else
People clearing a loft or starting a building job pick from the firms Google shows them nearby. A Google Business profile that never posts is easy to scroll past.
Business customers only call at renewal
Offices, restaurants, schools and sites look at their waste contract once a year or when service slips. If they haven't heard of you by then, they ring the firm they already know.
What you do with waste is a story nobody tells
Sorting, baling, recovery rates, what your material becomes next. Sustainability leads want to hear it for their own reports, and it sits on a slide nobody outside the yard has seen.
Spring clear-out season is coming, and your posts are already queued.
It's late February. Spring clear-outs and building jobs will start any week now, and your website still has a skip size page from three years ago.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: your skip sizes and grab hire, your commercial collections and recycling streams, the towns your lorries cover, the trade and business customers you serve, and the straightforward way you talk to them. You correct one thing: you've added a wait-and-load service this year.
By Tuesday the drafts are waiting, each with a picture in your firm's look: a blog post on choosing the right skip size for a garden or kitchen job, a Google Business post for spring clear-outs with a button to your booking page, a LinkedIn post for facilities managers about separating food waste on site, and a short piece on where your collected cardboard goes next. You approve three from the yard office and tighten a line in the fourth.
The posts go out at the times you set for each channel, each comes back with its link, and Search Console in cmo.so shows which guides are bringing people to your site. Maggie is already planning posts for the summer building season while your drivers get on with the rounds.
Steady marketing for a business that never stops moving
Each of those problems has an answer, and you still decide what goes out under your firm's name.
Guides people search for
Skip size guides, what can and can't go in a skip, how to sort business recycling, and what happens to each material, written for Google and for AI answers and published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.
Blog on autopilotFound in every town you cover
Regular Google Business posts keep your firm visible to households and trades searching nearby, with offers, events such as a yard open day, and buttons that go straight to booking or a quote.
Google BusinessLinkedIn for contract buyers
Posts for facilities managers, procurement teams, sustainability leads and site managers on collections, recycling streams and the paperwork they need, with Facebook and Instagram in beta for local customers.
LinkedInYour services, your area
Enter your website and Maggie builds your brand profile: services, materials, coverage, customers, what sets you apart, competitors and voice. Every post starts from it.
Brand profilePlanned around the seasons
Spring clear-outs, the summer building season, school holidays and the post-Christmas cardboard mountain. Posts are written and queued ahead, so they keep going out when the yard is busiest.
Seasonal scheduleApprove from the yard
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post or pause a channel when you're fully booked.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your firm's website to a season of posts in four steps
Enter your website
Maggie reads it and drafts your firm's brand profile in minutes.
Check your profile
Correct your services and coverage, add the customers you want more of and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways waste and recycling firms try to win work, and where each one runs out.
…rely on the lorries and the yard sign?
Your livery is seen on the roads you already cover, but people looking for a skip or a new contract start with a search. Your website and Google Business profile need to be there when they do.
…take work from brokers and comparison sites?
They bring jobs, but they take a margin and the customer remembers them, not you. Posts on your own website bring people who book with you directly.
…pay a marketing agency?
SEO and content agencies often cost around £1,000 a month, which is a lot of skip hires. Maggie writes and publishes every week from £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your coverage or services. Maggie remembers your firm and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for waste management and recycling companies: your questions
Still unsure?
What is marketing automation for waste management and recycling companies?
It's software that does the repeating work of marketing a waste or recycling business: planning topics, writing guides and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your firm's website, and nothing goes out until you approve it.
How do waste management and recycling companies get more customers online?
Waste and recycling companies get more customers online by being easy to find when someone needs a skip or a collection, and by explaining their services clearly to businesses that compare collectors, on their own website, Google Business profile and LinkedIn.
Maggie writes those guides and posts every week, and Search Console shows which ones bring customers to your website.
How much does marketing automation cost for a waste or recycling company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits a local skip or collection firm, and Pro at £45 a month suits a company posting on several channels for households and businesses.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should waste and recycling companies start with?
Most start with Google Business for households and trades searching nearby, plus their own blog for skip guides and recycling explainers.
LinkedIn reaches facilities managers, procurement teams and sustainability leads who choose commercial contracts. Each channel has its own posting times and queue, and one idea can become a post for every channel.
Can it write for households and business customers separately?
Yes, it plans posts for each. A homeowner wants to know which skip fits a kitchen refit, while an office manager wants to know how collections, recycling streams and paperwork work.
You choose the balance in your brand profile, and each post goes to the channel that suits it.
Can it explain what happens to our customers' recycling?
It can, from what you tell it. Add your sorting, baling and recovery process to your brand profile, and Maggie writes posts that explain it clearly for customers and their sustainability reports.
Every figure comes from you: posts use only the details in your profile and your edits, and you check them before they go out.
How do we avoid overclaiming our green credentials?
You avoid it by keeping claims to what you can show, and by reviewing every post. Approvals are on by default, so nothing about recycling rates or landfill goes out until you have read it.
Maggie learns from your edits, so if you always soften a claim or add where a figure comes from, later drafts follow suit.
We also buy scrap metal. Can cmo.so promote that too?
Yes, add it to your brand profile and it becomes part of your topic plan. Maggie can write posts on what you accept, how to bring it in and your opening hours, for Google Business and your blog.
cmo.so doesn't publish live prices or change anything on your website beyond the posts, so you keep prices up to date yourself.
Does cmo.so take bookings or quotes?
No, cmo.so doesn't take bookings or connect to booking systems. Maggie writes posts with buttons and links that send people to your own booking or quote page.
Your existing booking process stays exactly as it is.
Is it safe to let AI post for my waste business?
It is safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let one you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
We run several depots. Can cmo.so handle that?
It can, if each depot has its own website: add each one and it gets its own brand profile, channels, schedule and approvals.
If your depots share one website, Maggie can write posts for each area's customers from the same brand profile.
Can my team approve posts too?
Yes, your colleagues can approve posts. In Me → Team you add people and choose what each can see or change, using presets such as editor or manager.
So your commercial manager can approve the LinkedIn posts while the office handles the skip guides.
Be the first name people find when they need a collection
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time