Marketing automation for logistics companies
Your team knows how to get a pallet through customs, a container to the right port and an online shop through peak season. Maggie, your AI CMO, turns that know-how into blog and LinkedIn posts every week, so shippers find you before they send out the next quote request.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why logistics companies struggle to keep their marketing going
Operations always come first. A delayed vessel, a missing driver or a customs query will beat a blog post every time.
Compared on the rate alone
A shipper sends the same quote request to five forwarders and picks the cheapest. Without anything that shows how you handle problems, your price is the only thing they compare.
Sales lives in a few people's contacts
New accounts come from your sales team's relationships and old customers moving jobs. When one of them leaves, a share of your pipeline goes too.
Expertise nobody sees
Your customs team answers the same questions about paperwork, duties and Incoterms every week by email. None of it is on your website, where the next customer is searching.
Peak season eats everything
The months before Christmas are when online shops and importers choose partners, and when your team has the least time to say anything.
Online shops are planning peak season, and your guides are already answering their questions.
It's Monday in late summer. Your warehouse is quiet before the autumn rush, online shops are deciding who will handle their Christmas orders, and your website's news page last changed when you opened the second depot.
You paste your company's website into cmo.so. Maggie reads it and writes your brand profile: your road freight, warehousing and fulfilment, the online shops and manufacturers you work with, the routes into Europe you know well, what sets you apart from the big networks, your competitors and your straightforward, reliable voice. You correct one thing: you no longer run the weekly groupage service to Ireland.
By Tuesday the drafts are waiting, each with a picture in your company's look: a blog post on how online shops can prepare their stock and packaging for peak season, a LinkedIn post explaining the paperwork a small importer needs before their first shipment from Europe, a LinkedIn post about your team's new temperature-controlled racking, and a Google Business update for your depot. Your operations director reads them between calls, corrects one cut-off time and approves all four.
The posts go out at the times you set for each channel and each comes back with its link. While your team is booking trucks, Maggie is already planning next week's topics, and Search Console in cmo.so shows which guides shippers are reading.
Marketing that moves as reliably as your freight
Each of those problems has an answer, and you still approve everything that goes out under your company's name.
Guides shippers are searching for
Posts on customs paperwork, choosing a warehouse partner, packaging for shipping, peak-season planning and how your services work, written for Google and for AI answers. Published to your WordPress, Wix, Webflow or Shopify site, or any site through the cmo.so API.
Blog on autopilotLinkedIn for the people who sign contracts
Supply chain managers, e-commerce founders and procurement teams read LinkedIn. Maggie writes posts on your routes, services and lessons from the warehouse floor, every week.
LinkedInShow how you handle problems
Posts on how your team handles delays, damaged goods and tight deadlines give shippers a reason to choose you over a cheaper quote.
TrustYour company, not a generic carrier
Enter your website and Maggie builds your brand profile: your services, routes, customers, what sets you apart, competitors and voice. Every post and picture starts from it.
Brand profileEvery depot found locally
Regular Google Business posts keep each depot or trade counter visible to businesses nearby, with news and buttons that take people to your quote page.
Google BusinessPlanned ahead of your busy months
Peak season, new year stock-takes and quiet summer weeks. Posts are planned and queued ahead, so they keep going out while the warehouse is at full stretch.
Steady scheduleYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a steady flow of posts in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your services, routes and depots, add the customers you want more of and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways logistics companies look for new accounts, and where each one runs out.
…leave it to the sales team?
Keep them selling, but prospects check your website and LinkedIn before they take a call. Regular posts give your sales team something useful to send and make the first conversation easier.
…rely on freight marketplaces and tenders?
They bring volume, but they put you in a line sorted by price. Your own guides and posts bring shippers who already understand why you're worth more.
…hire a marketer?
A full-time marketing hire in the UK costs around £3,000 a month before tools, and they still need your team's time to understand customs and routes. Maggie starts at £15 a month.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your routes, depots or services. Maggie keeps your brand profile and publishes on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for logistics companies: your questions
Still unsure?
What is marketing automation for logistics companies?
It's software that does the repeating work of marketing a freight, courier or warehousing business: planning topics, writing blog and social posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until you approve it.
How do logistics companies get more customers online?
Logistics companies get more customers online by answering shippers' questions before they ask for a quote: clear guides on their website, regular LinkedIn posts for supply chain and e-commerce teams, and Google Business posts for each depot.
Maggie writes those posts every week, keeps them going through peak season, and Search Console in cmo.so shows which guides bring shippers to your site.
How much does it cost for a logistics company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a company posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time, and published posts stay.
Which channels should logistics companies start with?
Most logistics companies start with their own blog and LinkedIn, because that's where supply chain managers, importers and e-commerce founders look when choosing a partner.
Add Google Business for each depot or trade counter that serves local businesses. Facebook is in beta and can help with local news and recruitment posts. Each channel has its own posting times and queue.
Can it write about customs, duties and shipping paperwork?
Yes, cmo.so can cover those topics. Maggie writes plain explainers on topics such as customs paperwork, Incoterms and preparing a first shipment, based on your website and what your team adds to the brand profile.
Rules change, so your customs specialists should check every post before approving it; cmo.so writes posts, it doesn't give customs or legal advice.
We offer freight, warehousing and fulfilment. Can it cover all of them?
Yes. Your brand profile lists every service, and topics are spread across them, so one week can cover road freight and the next fulfilment for online shops.
If a service or country has its own website, add it to the same account and it gets its own brand profile, channels, schedule and approvals.
Can it connect to our transport or warehouse systems?
No, cmo.so doesn't connect to those systems. Maggie writes and publishes posts; she doesn't connect to transport management, warehouse or customer systems, and doesn't quote rates.
Posts link to your own quote form or contact page, so enquiries still come to your sales team.
Can it write case studies about our customers?
Yes, from the details you give it. Add notes on the customer's problem, the route or service you set up and what changed, and Maggie writes a blog post and LinkedIn posts in your voice.
It only uses what you tell it, so you can check each customer is happy to be named before you approve.
Is it safe to let AI post for my logistics company?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Can our operations and sales teams approve posts?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So your customs lead can check the technical posts while sales approves the LinkedIn posts aimed at new customers.
Be the logistics partner shippers already trust before they ask for a quote
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time