Marketing automation for import and export businesses
Trade buyers in other countries can't visit your warehouse, so they judge you by what they find online. Maggie, your AI CMO, writes clear posts about your products, sourcing and ordering for your website and LinkedIn every week, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why import and export businesses struggle to keep their marketing going
Your days go on suppliers, freight, paperwork and time-zone calls. Marketing usually means a catalogue PDF and a website nobody has updated since the last trade fair.
Buyers far away need proof you're real
A buyer in another country can't drop by. They look for a website that's current, a LinkedIn page with recent posts and clear answers on products, minimum orders and delivery. A quiet profile looks like a risk.
Trade fairs once a year, silence in between
A good fair fills your notebook with contacts, then months pass with nothing to remind them of you. By the time they're ready to order, they've forgotten your name.
B2B portals turn you into a price
Online trade marketplaces list you next to hundreds of suppliers and push buyers to compare on price alone. Your quality, origin and reliability get lost.
Every market reads differently
A buyer in Germany, a distributor in the Gulf and a retailer at home ask different questions, sometimes in different languages. Writing for each of them takes time a small trading team doesn't have.
The new harvest ships next month, and buyers are already reading about it.
It's Monday. Your business imports speciality coffee and spices from growers in East Africa and sells to roasters, delis and restaurants. The new harvest ships next month, you met a dozen buyers at a trade show last week, and your website still shows last year's lots.
You enter your website into cmo.so. Maggie reads it and writes your brand profile: green coffee and whole spices, the farms and cooperatives you buy from, the roasters and food businesses who order, your minimum order sizes, the larger trading houses you compete with, and your warm, knowledgeable voice. You correct one thing: you now offer smaller sample boxes for new buyers.
By Tuesday the drafts are waiting, each with a picture in your company's look: a blog post introducing this season's lots, a guide to how ordering, samples and delivery work, a LinkedIn post for roasters about what to expect from the new harvest and a post about a visit to one of your partner cooperatives. You approve three and add a cupping note to the fourth.
The posts go out on LinkedIn on weekday mornings and to your website, and each comes back with its link. The buyers you met at the show see your name again, and Search Console in cmo.so shows which origin guides are bringing in new enquiries.
Marketing that makes a trading business easy to trust
Each of those problems has an answer, and you still decide what goes out under your company's name.
Product and origin pages buyers can find
Posts on your products, where they come from, grades and specifications, and how they're used, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotClear answers on how to order
Guides on samples, minimum orders, lead times, packaging and delivery terms, so a buyer abroad understands how working with you goes before they send the first email.
Buyer guidesLinkedIn between trade fairs
Weekly posts for buyers, distributors and wholesalers: new arrivals, seasons, supplier visits and market news. Your name stays in front of the contacts you met, long after the fair.
LinkedInYour trading story, understood
Enter your website and Maggie builds your brand profile: products, suppliers, markets, buyers, what sets you apart from the big trading houses, competitors and voice. Every post starts from it.
Brand profileA website for each market
Run several websites in one account, each with its own brand profile, channels, schedule and approvals, so your posts can suit the buyers in each market.
Several websitesApprove across time zones
By default nothing goes out until it's approved. Review drafts in the iPhone app or at app.cmo.so from wherever you are, and add colleagues in Me → Team to share the checking.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to buyers who know you in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your products, markets and order terms, and choose the channels you want.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways trading businesses find buyers, and where each one runs out.
…list on B2B trade portals?
Portals bring enquiries, but many are price-only and the membership fees add up. Your own website and LinkedIn show buyers the quality and reliability a listing can't.
…rely on trade fairs?
Fairs are good for meeting people, but stands and travel are expensive and the contacts go cold within weeks. Regular posts keep those conversations warm until buyers are ready.
…use agents in each market?
Local agents open doors, but they take commission and the buyer relationship often stays with them. Content under your own name builds trust in your company directly.
…write it with ChatGPT?
You still brief it, check every specification, make a picture and post it yourself, and it doesn't know your suppliers or terms. Maggie remembers your business and posts on schedule from £15 a month.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for import and export businesses: your questions
Still unsure?
What is marketing automation for import and export businesses?
It's software that does the repeating work of marketing a trading business: planning topics, writing website guides and LinkedIn posts about your products and terms, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your website, and nothing goes out until you approve it.
How do import and export businesses get more customers online?
Import and export businesses get more customers online by looking current and trustworthy to buyers they may never meet: a website with clear product and ordering information, and regular LinkedIn posts about what's arriving and how they work.
Maggie writes those every week, and Search Console in cmo.so shows which pages bring new buyers to your enquiry form.
How much does marketing automation cost for an import or export business?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a business posting on LinkedIn, its blog and other channels.
Each market's website has its own plan. Founding members get lower prices for good on every plan until 1 January 2027, and you can cancel any time.
Which channels should import and export businesses start with?
Most start with LinkedIn, because that's where buyers, distributors and procurement teams look, plus their own blog for product and ordering guides that buyers find through search and AI answers.
Google Business helps if you have a warehouse, showroom or trade counter that buyers visit. Each channel has its own posting times and queue.
Is it safe to let AI write about our products?
It is, because nothing goes out until you approve it. Approvals are on by default, so you can check every specification, origin and term before it's published.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Can it write for buyers in different countries?
It can. If you have a website for each market, each one gets its own brand profile, channels and schedule, so posts can suit the buyers there.
On a single website, Maggie can still write posts aimed at buyers in particular regions from the same brand profile.
Will it give customs or tariff advice?
No, the posts aren't customs, tax or legal advice. They can explain how ordering and delivery work with your company, using the terms you set in your brand profile.
For anything about duties or regulations, keep your own wording and point buyers to speak to you or a qualified adviser.
Can it help us after a trade fair?
It can keep your name in front of the people you met. Tell Maggie about the fair and the products you showed, and she writes follow-up posts for LinkedIn and your blog in the weeks after.
It doesn't send emails or contact buyers directly, so personal follow-ups stay with you.
Does cmo.so connect to our stock or order systems?
No, cmo.so doesn't connect to stock, order or shipping systems, and never changes your products or prices. Maggie works from your public website and the brand profile you check.
Posts can link to your product and enquiry pages, so a buyer who is ready can get in touch the usual way.
Does it help us appear in AI answers?
Posts are written to be clear and quotable, which helps Google's AI answers and assistants such as ChatGPT mention your company when buyers ask where to source a product.
AI visibility in cmo.so shows how Google's AI answers describe your business, so you can see what to write about next.
Can colleagues in other offices approve posts?
They can. In Me → Team you add people with presets such as editor or manager, so the colleague who knows each market checks the posts for it.
Everyone can review drafts from the iPhone app or app.cmo.so, whatever their time zone.
Be the supplier buyers remember after the fair
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time