Marketing automation for wholesalers
Your trade customers are busy running their own shops, cafés and sites, and they only hear about new lines when a rep happens to call. Maggie, your AI CMO, writes new-line news, product guides and LinkedIn posts for your website and channels, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why wholesalers struggle to keep their marketing going
Wholesale runs on relationships, phone calls and the next delivery. Marketing is usually a price list and a catalogue that's out of date the week it's printed.
New lines arrive and nobody knows
A supplier launches a range, you take stock, and your trade customers only find out if a rep mentions it or they spot it on the shelf at the trade counter. Some never do.
Buyers research before they ring
A new shop owner or café looking for a supplier searches Google and asks AI which wholesalers deliver to their area. A website with a product list and a phone number gives them little reason to call you.
Reps can only reach so many
Your sales team knows the customers, but every hour on the road is an hour for a handful of accounts. The businesses who might open an account next year never hear from you.
Product knowledge stays in the warehouse
Your team knows which lines sell, what to stock for the season and how products compare. None of it is written down where a trade buyer can find it.
The spring range has landed, and your trade customers hear about it this week.
It's Monday. Pallets of the spring range arrived on Friday, the reps are already out, and the only place the new lines appear is a spreadsheet the office sends to existing accounts.
You paste your company's website into cmo.so. Maggie reads it and writes your brand profile: the categories you carry, the independent shops, cafés and hospitality businesses you supply, your delivery area and trade counter, what sets you apart from the big cash and carries, and the practical, knowledgeable way your team talks. You correct one thing: you now deliver to two more counties.
By Tuesday the drafts are waiting, each with a picture in your company's look: a blog post on the spring lines worth stocking and why, a guide for new shop owners on opening a trade account, a LinkedIn post about the range with a note on your delivery days, and a Google Business post for the trade counter's extended hours. You approve three and add a minimum order note to the fourth.
The posts go out at the times you set for each channel and each comes back with its link. While the reps are on the road, Maggie is already planning the posts for the summer range, and Search Console in cmo.so shows which product guides trade buyers are finding.
A marketing assistant who talks to trade buyers
Each of those problems has an answer, and you still decide what goes out under your company's name.
Product guides for trade buyers
Posts on what to stock for each season, how lines compare and how to sell them on, written for Google and for AI answers. Published to your WordPress or WooCommerce, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotEvery new line announced
Share each piece of news once and Maggie turns new ranges, back-in-stock lines and seasonal ranges into posts for each channel, so customers hear about them before a rep calls.
New linesLinkedIn for the businesses you supply
Regular LinkedIn posts reach shop owners, buyers and managers at hospitality businesses, with useful news rather than a sales pitch, so your name is familiar when they need a new supplier.
LinkedInYour company, not a generic distributor
Enter your website and Maggie builds your brand profile: the categories you carry, who you supply, what sets you apart from other wholesalers, competitors and voice. Every post starts from it.
Brand profileFound by local trade customers
Google Business posts keep your trade counter or depot visible to businesses searching nearby, with offers, events such as a trade open day, and buttons that take people straight to you.
Google BusinessApprove between deliveries
By default nothing goes out until you approve it. Swipe through drafts in the iPhone app or at app.cmo.so, edit a line, skip a post, or pause a channel while stock is short.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your company's website to a season of trade posts in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your categories and delivery area, add your trade account rules and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways wholesalers try to reach more trade buyers, and where each one runs out.
…leave it to the sales reps?
Reps build the relationships that matter, but they can only visit so many accounts a week. Posts on your website and LinkedIn reach the businesses they haven't met yet.
…print a bigger catalogue?
A catalogue is out of date as soon as a line changes, and it only reaches people already on your list. A website with fresh product guides is found by new buyers searching.
…take a stand at trade shows?
Trade shows bring good conversations a few times a year, at the cost of a stand and days out of the business. Maggie keeps your name in front of buyers every week in between.
…hire a marketing manager?
A full-time marketing hire in the UK costs around £3,000 a month before tools. Maggie writes and publishes every week from £15 a month, and your team just reviews.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your lines or your delivery area. Maggie remembers your company and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for wholesalers: your questions
Still unsure?
What is marketing automation for wholesalers?
It's software that does the repeating work of marketing a wholesale business: planning posts around new lines and seasonal ranges, writing product guides and LinkedIn posts for trade buyers, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until you approve it.
How do wholesalers get more trade customers online?
Wholesalers get more trade customers online by being easy to find and easy to judge: clear pages on what they carry and where they deliver, useful product guides, regular news about new lines and an active LinkedIn and Google Business presence.
Maggie writes those posts every week for the buyers you want to reach, and Search Console in cmo.so shows which ones bring people to your site.
How much does marketing automation cost for a wholesaler?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing wholesaler posting on several channels.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should wholesalers start with?
Most wholesalers start with LinkedIn, because that's where shop owners, buyers and managers of the businesses they supply are, plus their own blog for product guides and new-line news.
Google Business suits a trade counter or depot that local businesses visit, and Facebook and Instagram are in beta. Each channel has its own posting times and queue.
Is it safe to let AI post for my wholesale business?
It is safe because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Will cmo.so publish our trade prices?
No, cmo.so never changes products, prices or stock, and it doesn't read your price lists. Maggie writes about your lines and how to open an account, and links to the pages you choose.
If you prefer trade prices to stay behind a login, keep them out of the brand profile and the posts will send buyers to ask you.
Can it write about the brands we distribute?
Maggie, your AI CMO, can write about the brands and lines you carry, using what your website says about them, such as why a range sells well or how it fits a season.
Check any supplier claims before you approve a post, and follow each brand's own rules on how their name and products can be used.
Does it help us win new trade accounts?
It helps new buyers find you and see why you're worth an account. Maggie writes posts on what you carry, where you deliver, minimum orders and how to open an account, for your blog and LinkedIn.
She doesn't send emails or contact buyers directly, so new accounts still come to you through your website, phone or reps.
We supply both retail and hospitality. Can posts speak to each?
Posts can speak to each group of customers. Your brand profile lists the businesses you supply, and Maggie writes some posts for shop owners and others for cafés, restaurants or hotels, in each channel's style.
One idea, such as a new seasonal range, can become a post for each group.
Which websites does it work with?
cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API, including a custom-built trade site.
Each post is reported back with its link once it is live.
We run a separate site for each division. Can cmo.so handle them?
cmo.so handles several websites in one account. Each division's website gets its own brand profile, channels, schedule and approvals.
So a catering supplies site and a retail gifts site can each speak to their own buyers.
Can our sales team approve posts too?
Your sales team can approve posts too. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So the person who knows a category best can check its posts while you keep an eye on everything.
Tell every trade buyer about your next new line
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time