Marketing automation for manufacturers
Buyers and engineers now research suppliers long before they send an enquiry, and they shortlist the ones whose websites explain what they can make. Maggie, your AI CMO, turns your capabilities, materials and projects into regular blog and LinkedIn posts, and you approve every one.
Free to start · No credit card · 30 free posts
Used by 600+ users and trusted by teams at
aeglesriphal.com
moonlakespa.com
shop.theteagroup.com
clo100.com
logtrics.io
mymorez.com
nextidal.com
otisapp.com
storaitelling.com
theheatpumps.co.uk
web-translations.com
exposeai.tech
orielipo.com
whitelabelcrowd.fund
elliptic.co
med.moonlakespa.com
netdex.co.il
orawellness.uk
reenest.com
syngage.ai
thepenthouseliving.com
zengolf.studio
imaintain.uk
rebuildingsociety.com
aurasocial.world
goaimex.com
moneyparents.com
newgenrenewables.uk
osmosisai.co
saunders.ac
teeza.app
thursdayclub.com
Why manufacturers struggle to keep their marketing going
The factory floor wins every time. Orders, audits, maintenance and staffing come first, and the website stays as it was when it was built.
Your website undersells the factory
You can hold tight tolerances, run short batches and finish parts in-house, but the website lists five services and a contact form. An engineer comparing suppliers can't see why you're the better fit.
Work comes from the same few customers
Most orders arrive through repeat customers and word of mouth. That's comfortable until one large account cuts volumes, and there's no steady flow of new enquiries to fall back on.
Nobody has time to write
The people who know the processes best are running the shop floor. The sales director means to post on LinkedIn, and the last post was from the trade show two years ago.
Good projects stay in the job files
A tricky prototype, a new machine commissioned, a part redesigned to save a customer money. It's exactly what buyers want to see, and it's never written up.
The new five-axis machine is running, and buyers are finally hearing about it.
It's Monday. Your new five-axis machining centre has been running for a month, you have spare capacity, and the website still doesn't mention it.
You paste your website into cmo.so. Maggie reads it and writes your brand profile: CNC machining, sheet metal and assembly, the sectors you supply, your quality accreditations, the batch sizes you're good at and the plain, practical way your engineers talk. You correct one thing: you stopped offering powder coating in-house last year.
By Tuesday the drafts are waiting, each with a picture in your company's look: a blog post explaining when five-axis machining saves cost over multiple set-ups, a LinkedIn post from the operations director about the new capacity, a short guide to choosing aluminium grades for machined parts, and a Google Business update for the trade counter. You send the guide to your lead engineer, who tightens one sentence, and approve the rest.
The posts go out at the times you set for each channel, and each comes back with its link. While you're preparing for a customer audit, Maggie is already planning next month's topics, and Search Console in cmo.so shows which guides engineers are finding.
A marketing assistant who explains what your factory can do
Each of those problems has an answer, and you still decide what goes out under your company's name.
Technical guides buyers search for
Posts on processes, materials, tolerances, finishes and when each option makes sense, written for Google and for AI answers. Published to your WordPress, Shopify, Wix or Webflow site, or any site through the cmo.so API.
Blog on autopilotLinkedIn that procurement reads
Regular posts for buyers, engineers and distributors: new capacity, projects you can talk about, the team behind the work and what you learnt along the way.
LinkedInYour capabilities, in your words
Enter your website and Maggie builds your brand profile: what you make, the sectors you serve, what sets you apart from other suppliers, competitors and voice. Every post and picture starts from it.
Brand profileFound for local and trade searches
Google Business posts keep your site visible to people searching for a manufacturer or trade counter nearby, with buttons that take them straight to your enquiry page.
Google BusinessOne project, every channel
One idea becomes a post for each channel in its own style: a blog guide, a LinkedIn post, and factory videos for YouTube (in beta) when you have footage to share.
Every channelEngineers check the detail
By default nothing goes out until it's approved. Add your engineers in Me → Team so they can check technical posts, edit a line or skip a post before it is published.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your website to a steady flow of technical posts in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your processes and sectors, add what you want to win more of and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways manufacturers try to win new customers, and where each one runs out.
…rely on trade shows?
A stand costs a lot in fees, travel and lost production days, and the leads arrive once a year. Buyers researching suppliers the rest of the year find whoever explains their capabilities online.
…list in supplier directories?
Directories put you next to every competitor with the same category, often in a paid ranking. Your own guides and project posts show what you can do and bring enquiries straight to you.
…hire a marketing manager?
A full-time marketing hire in the UK costs around £3,000 a month before tools, and still has to learn your processes. Maggie writes and publishes every week from £15 a month, and your team checks the detail.
…write it with ChatGPT?
You still brief it, check it, make the picture and post it yourself, and it doesn't know your machines, sectors or tolerances. Maggie remembers your company and puts posts out on schedule.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for manufacturers: your questions
Still unsure?
What is marketing automation for manufacturers?
It's software that does the repeating work of marketing a manufacturing business: planning topics around your capabilities, writing blog and LinkedIn posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company's website, and nothing goes out until you approve it.
How do manufacturers get more customers online?
Manufacturers get more customers online by explaining clearly what they can make: pages on processes, materials and sectors that buyers and engineers search for, plus regular LinkedIn posts that keep the company in front of procurement teams.
Maggie, your AI CMO, writes those posts every week from your brand profile, and Search Console shows which ones bring people to your website and enquiry page.
How much does marketing automation cost for a manufacturer?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a manufacturer posting on several channels such as the blog, LinkedIn and Google Business.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should manufacturers start with?
Most manufacturers start with their own blog for technical guides and LinkedIn for buyers, engineers and distributors, because that's where suppliers get researched.
Google Business helps if you have a trade counter or local customers, and YouTube is in beta for factory and process videos. Each channel has its own posting times and queue.
Can AI write accurately about technical processes?
It writes a solid first draft from your brand profile and website, and your engineers should check the detail. Approvals are on by default, so a technical post waits for a person who knows the process.
Maggie learns from your edits, so terms, numbers and the way you describe your processes get closer to yours each time.
We can't name most of our customers. What can we post about?
Plenty. Posts can describe the problem, the process and the result without naming the customer, such as “a medical device component in a tight-tolerance plastic”, and you decide what's shared.
Guides on materials, finishes and design for manufacture, news about new machines and people, and answers to the questions buyers ask are all useful without a customer name.
Does it help with export and international buyers?
It helps them find and understand you. Posts can explain the sectors and regions you supply, delivery and lead times in general terms, and what working with you looks like.
If you run separate websites for different markets, add each one to your account with its own brand profile, channels and schedule.
Will cmo.so change our product catalogue or prices?
No, cmo.so never changes your catalogue or prices. Maggie writes and publishes posts; she never changes products, prices or stock on your website or online shop.
Posts can link to your product and capability pages, so a guide can send an engineer straight to the right part or service.
Does it connect to our CRM or handle enquiries?
No. cmo.so publishes posts and reports each one back with its link; it doesn't answer enquiries, send emails or connect to your CRM.
Enquiries still come to you through your website, phone or email, the same way they do today.
Does it help us show up in AI answers?
Yes, cmo.so can help with that. Maggie writes clear, quotable answers about what you make and how, the kind of content Google and AI answers can pick up when someone asks for a supplier.
AI visibility in cmo.so shows how Google's AI answers describe and mention your company.
Is it safe to let AI post for our company?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let a channel you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
We have several sites and brands. Can cmo.so handle them all?
Yes. Add each website to one account and each gets its own brand profile, channels, schedule and approvals.
Team members can be given access with presets such as editor or manager, so each site's people can approve their own posts.
Let buyers see what your factory can really do
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time