Marketing automation for engineering firms

It's software that does the repeating work of marketing an engineering firm: planning topics, writing case studies, technical posts and LinkedIn updates, making pictures and publishing them on schedule.

With cmo.so, Maggie does all of it from your firm's website, and nothing goes out until someone at your firm approves it.

Engineering firms get more clients online by showing recent, relevant work where buyers check them: case studies on their own website, regular LinkedIn posts and clear technical articles that answer the questions clients search for.

Maggie writes those every week for the sectors you want to grow, and Search Console in cmo.so shows which ones bring people to your site.

There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, which suits a smaller consultancy, and Pro at £45 a month suits a growing firm posting on several channels.

Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.

Most engineering firms start with LinkedIn, where clients, contractors, architects and candidates already look, plus their own blog for case studies and technical articles.

Google Business helps local enquiries find you, and Facebook, Instagram and YouTube are in beta. Each channel has its own posting times and queue.

It is safe when an engineer checks each post, and cmo.so keeps approvals on by default. You can correct a figure, a method or a client name before anything is published.

Maggie works from your website and the brand profile you check, and learns from your edits, so posts get more accurate to your firm each time. Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords.

It starts from what's on your website and in your brand profile, and you can give it a few lines about a project: the client, the problem, what you designed and the result you're happy to share.

Maggie turns that into a case study and matching LinkedIn post, and the project lead checks the facts before approving.

You stay in control of what's named. If a client hasn't agreed to be mentioned, leave them out of your notes or ask for the project to be described in general terms, such as a regional logistics client.

Nothing goes out until someone at your firm approves it, so a post can always be edited or skipped.

It can make sure buyers find recent, relevant work when they look you up. Regular case studies and LinkedIn posts show what you've delivered in the sectors a tender covers.

It doesn't write bids or connect to tender portals, so your bid team still prepares the submission.

It can show candidates what working with you is like. Maggie writes posts about projects, new starters, chartership and graduate schemes, and the people behind the work, mostly for LinkedIn.

She doesn't post job adverts to job boards or manage applications, so candidates still apply through your usual route.

Posts can be written in your firm's voice or from a director's point of view, such as lessons from a project or a view on where a sector is heading.

Each one is approved before it goes out, so the person it's attributed to can check it reads the way they would say it.

cmo.so publishes to WordPress (including WooCommerce), Shopify, Wix and Webflow, and to any other website through the cmo.so API.

Each post is reported back with its link once it is live.

Several websites can sit in one account, each with its own brand profile, channels, schedule and approvals.

If your offices share one website, Maggie can write posts for each region's or discipline's clients from the same brand profile, and each team approves its own in Me → Team.