Marketing automation for industrial maintenance teams
Your engineers keep production lines running, but the plant managers who could hire you have never heard of you. Maggie, your AI CMO, turns your breakdown call-outs, shutdowns and maintenance contracts into posts for LinkedIn, Google Business and your website, and you approve every one.
Free to start · No credit card · 30 free posts
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Why maintenance firms go quiet online
The work is skilled, urgent and mostly invisible. When a line is back up by six in the morning, nobody writes about how it happened.
Your best jobs happen behind a factory gate
A gearbox rebuilt overnight, a compressor failure traced before it stopped a bottling line, a planned shutdown finished a day early. The customer is grateful, and nobody outside the site ever hears about it.
New contracts come from one or two contacts
Most of your work comes from the engineering managers who already know you. When one of them moves on, the next person searches for maintenance contractors and finds a competitor with a better website.
Engineers fix things, they don't post
Your best technicians would rather strip a pump than write a LinkedIn post, and the office manager is busy with job sheets, call-out rotas and invoices. Marketing is the job that never reaches the top of the list.
Shutdown season catches you unprepared
Plants plan their summer and Christmas shutdowns months ahead and pick contractors early. If your name isn't in front of them when they plan, the work is booked before you even quote.
The line is running again, and the story of how you fixed it is ready to post.
It's Monday. Over the weekend your team replaced a failed conveyor drive at a food factory and finished the job before the first shift. The customer emailed a thank you, and that's where the story would normally end.
You paste your company website into cmo.so. Maggie reads it and writes your brand profile: your breakdown cover, planned preventive maintenance contracts, machinery moves and installations, the sectors you work in, the area your engineers cover and your plain, practical way of explaining things. You correct one thing: you no longer do electrical panel builds, you subcontract them.
By Tuesday the drafts are waiting, each with a picture in your company's look: a blog post on the warning signs a conveyor drive is about to fail, a LinkedIn post for operations managers about planning the summer shutdown now, a Google Business post about your out-of-hours call-out cover with a button to call, and a short LinkedIn post welcoming a new multi-skilled engineer to the team. You approve three between site visits and remove the customer's name from the fourth.
The posts go out at the times you set for each channel and each comes back with its link. While your engineers are on the next job, Maggie is already planning posts on lubrication schedules and spare parts, and Search Console in cmo.so shows which maintenance guides plant managers are reading.
Marketing that keeps pace with your engineers
Each of those problems has an answer, and you still approve everything that goes out under your company's name.
Maintenance guides on your blog
Posts on spotting early bearing wear, planning a shutdown, choosing between reactive and planned maintenance or keeping compressors efficient, written for Google and for AI answers. Published to WordPress, Shopify, Wix or Webflow, or any site through the cmo.so API.
Blog on autopilotLinkedIn for plant and operations managers
Regular posts that reach engineering managers, operations directors and facilities leads: job write-ups without the confidential bits, shutdown planning tips and team news.
LinkedInFound when a machine stops
Google Business posts keep your company visible to people searching for maintenance engineers nearby, with buttons such as Call so an urgent enquiry reaches you quickly.
Google BusinessYour services, described properly
Enter your website and Maggie builds your brand profile: the machinery you work on, the sectors you serve, your cover area, what sets you apart, competitors and voice. Every post starts from it.
Brand profilePlanned around the shutdown calendar
Topics are planned ahead of the summer and Christmas shutdowns, budget season and the colder months when heating plant and compressors work hardest, so you're visible when plants choose contractors.
Seasonal scheduleApprove from site
By default nothing goes out until you approve it. Check drafts in the iPhone app or at app.cmo.so between jobs, change a line, skip a post or pause a channel.
ApprovalsYour marketing team, in your pocket
Real screens from the cmo.so app on iPhone.
From your company website to a steady stream of posts in four steps
Enter your website
Maggie reads it and drafts your company's brand profile in minutes.
Check your profile
Correct your services and cover area, add the sectors you want more of and choose your channels.
Review the drafts
Your first week of posts arrives with pictures. Approve, edit or skip each one.
Let them go out
Approved posts go out at each channel's times and every one comes back with its link.
Why not just…
The usual ways maintenance firms try to win new sites, and where each one runs out.
…rely on word of mouth?
Referrals are your best work, but they depend on a few people staying in their jobs. Regular posts mean the next engineering manager already knows your name when they search.
…chase tenders and framework lists?
Tenders bring big contracts but they are slow, price-led and won by whoever already looks credible. Posts about real jobs and clear guides on your website help buyers trust you before they score your bid.
…hire a marketing person?
A full-time marketing hire in the UK costs around £3,000 a month before tools, which is a lot for a firm whose people are mostly on the tools. Maggie writes and publishes every week from £15 a month.
…ask an engineer to write the posts?
They know the work best, but every hour writing is an hour not fixing machines, and posts stop the moment a breakdown comes in. Maggie writes the drafts and your engineer only needs to check the facts.
Cut the £5,900/mo marketing bill to £15/mo
Everything a marketing team does, done by Maggie.
| What needs doing | Without cmo.so | With cmo.so |
|---|---|---|
| Full-time marketing hire | £3,000/mo | Included |
| SEO and AI search (GEO) agency | £1,000/mo | Included |
| Content writer, AI-assisted | £500/mo | Included |
| Social media manager, freelance | £800/mo | Included |
| Designed pictures for every post | £300/mo | Included |
| SEO and GEO softwareRank tracking, site audits, AI visibility | £250/mo | Included |
| AI writing and image tools | £50/mo | Included |
| Working hours | Office hours | 24/7 |
| Total per month | £5,900+ | From £15/mo |
Typical UK costs for a small business in 2026, with AI already cutting freelance rates. Estimates only; your own quotes will vary.
- 5 social posts, 30 once verified
- 15 Maggie messages a day
- Upgrade any time
- 12 posts a day
- 150 Maggie messages a day
- All channels
- 96 posts a day
- 1,000 Maggie messages a day
- All channels
Per website, billed monthly. Blog and social posts share one allowance; your best plan sets how much you can talk to Maggie across all your websites.
Marketing automation for industrial maintenance teams: your questions
Still unsure?
What is marketing automation for industrial maintenance teams?
It's software that does the repeating work of marketing a maintenance business: planning topics, writing blog and LinkedIn posts, making pictures and publishing them on schedule.
With cmo.so, Maggie does all of it from your company website, and nothing goes out until you approve it.
How do industrial maintenance teams get more clients online?
Industrial maintenance firms get more clients online by being visible and credible to the people who choose contractors: plant managers, engineering managers and operations directors. That means useful guides on your own website, regular LinkedIn posts and an active Google Business profile for urgent searches.
Maggie writes those posts every week from your brand profile, and Search Console in cmo.so shows which guides bring people to your site.
How much does marketing automation cost for a maintenance company?
There's a free plan with no card needed. Paid plans are per website and billed monthly: Air at £15 a month covers two posts a day, and Pro at £45 a month suits a growing firm posting on LinkedIn, Google Business and its blog.
Founding members get lower prices for good on every plan until 1 January 2027. You can cancel any time.
Which channels should industrial maintenance teams start with?
Most maintenance firms start with LinkedIn, because that's where engineering and operations managers spend time, plus their own blog for practical maintenance guides.
Google Business helps when a site needs an engineer quickly and searches locally. Facebook, Instagram, YouTube and TikTok are in beta and matter less for most industrial buyers, though short videos of a job can work well on YouTube.
Can cmo.so write about jobs without naming our customers?
It can, and that's often the safest way to do it. Tell Maggie which customers can be named, and she can describe a job by sector and problem instead, such as a breakdown at a drinks plant.
You review every post before it goes out, so you can remove any detail a customer wouldn't want shared.
What kind of posts will Maggie write for a maintenance firm?
She writes practical posts that help buyers and show your experience: warning signs of common failures, how to plan a shutdown, what a planned maintenance contract covers, and write-ups of real jobs.
She also writes team news, such as new engineers or new service vans, which helps a small firm look established and busy.
Can she help us win planned maintenance contracts, not just breakdowns?
Yes, she can help with both. Maggie can write posts that explain the cost of unplanned downtime and how planned maintenance reduces it, aimed at the people who set maintenance budgets.
She doesn't send quotes or follow up leads, so enquiries still come to you through your website, phone or email.
Our work is technical. Will the posts be accurate?
The posts start from your brand profile and your website, so they describe the machinery and services you actually offer. Maggie learns from your edits, so the technical detail gets closer to how your engineers talk.
You check every draft before it goes out, and it's worth having an engineer glance at anything very technical.
Does cmo.so connect to our CMMS or job management system?
No, cmo.so doesn't connect to maintenance management or job systems. Maggie works from your website, your brand profile and what you tell her.
If you want a post about a recent job, add a note or photo when you review the drafts, or ask Maggie to write one about it.
Is it safe to let AI post for an industrial maintenance company?
Yes, because nothing goes out until you approve it. Approvals are on by default, and you can keep them on for every channel or let one you trust run on autopilot.
Social channels connect through each platform's official sign-in, so cmo.so never sees your passwords, and cmo.so never sells or rents your data.
Which websites does it work with?
cmo.so publishes to WordPress, Shopify, Wix and Webflow, and to any other website through the cmo.so API.
Each post is reported back with its link once it is live.
Can our office manager and an engineer both approve posts?
Yes. In Me → Team you can add people and choose what each can see or change, using presets such as editor or manager.
So the office manager can look after the schedule while a senior engineer checks the technical posts.
Be the name plant managers know before the next shutdown
Enter your website. Your brand profile and first week of posts are ready in minutes, and nothing goes out until you approve it.
- Free plan, no card needed
- You approve every post
- Cancel any time